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Job Description At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Title: Regional Activation Manager Location: New York, NY / Stamford, CT Job Type: Full Time | Exempt About the Role: The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf's sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM). The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategy, execution, and compliance in a highly regulated industry. What You'll Do: Regional Marketing Execution • Execute national and regional marketing plans, tailoring them to local market dynamics and regulations., • Manage activation calendars, track execution, and distribute promotional materials across the region., • Manage incoming field requests for assets (digital, POS, etc.). Channel, Outlet & Event Activation • Lead merchandising and POS execution, ensuring brand consistency., • Plan and manage local events, pop-ups, and demos; oversee regional budgets., • Coordinate event calendars and ensure flawless activation. Cross-Functional Collaboration • Partner with sales, marketing, and compliance teams to achieve regional goals., • Serve as a brand expert and uphold brand standards across all initiatives. Promotions & Product Launches • Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support. Customer Engagement & Brand Advocacy • Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy. Travel Requirement • 40% - 60% What You'll Bring: • Bachelor's degree in Marketing, Business Administration, or related field., • 4-6 years of field marketing and activation experience., • Proven expertise in event planning and execution., • Passion for the cannabis industry and consumer (both active and curious)., • Strong organizational and calendar management skills with the ability to juggle multiple priorities., • Experience managing regional brand pages or digital platforms., • Creative and innovative mindset with the ability to succeed in a tightly regulated environment., • Willingness to travel and collaborate across multiple markets. Even Better If: • MBA or advanced degree., • Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)., • Experience partnering with event or creative agencies.Curaleaf Pay Transparency$87,000—$96,500 USD What We Offer: • Career Growth Opportunities, • Competitive Pay and Benefits, • Generous PTO and Parental Leave, • 401(K) Retirement Plan, • Life/ Disability Insurance, • Community Involvement, • Referral Bonuses and Product Discounts Benefits vary by state, role type, and eligibility. Follow us on Social Media: Instagram: @curaleaf.usa Twitter: @Curaleaf_Inc LinkedIn: Curaleaf LinkedIn Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. Our Values: • Lead and Inspire., • Commit to Win., • ONE Curaleaf., • Driven to Deliver Excellence. Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply. Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf. *Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas. *Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate's immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.

Job DescriptionSalary: $70,000 to $90,000 annually The Senior Public Relations Manager is a key leader within The Martin Groups B2B Communications practice, serving as both a strategic counselor and senior execution lead on complex, high-profile B2B communications accounts. This role is ideal for a communications professional with exceptional writing and storytelling abilities, proven executive communications expertise, and a demonstrated track record supporting B2B brands, products, and servicesparticularly within complex, regulated, or highly technical industries. As a trusted advisor to clients, you will translate sophisticated business and technical concepts into compelling narratives that resonate with media, stakeholders, policymakers, and executive audiences. The role requires sound judgment, confident real-time counsel, proactive idea generation, and ownership of account strategy, execution, budgets, and overall client success. What Youll Do • Lead complex communications initiatives and provide strategic recommendations grounded in media insights, performance data, and B2B industry trends., • Translate complex, technical, and industry-specific information into clear, compelling messaging tailored to executive, media, stakeholder, and client audiences., • Write confidently in multiple voices and tones, adapting content to diverse audiences, industries, brands, and business objectives., • Lead B2B media outreach efforts, including pitching, responding to media inquiries, and managing relationships with business, trade, national, and regional media., • Build and maintain strong relationships with journalists, analysts, bloggers, and industry influencers relevant to assigned accounts., • Collaborate closely with technical, engineering, product, operations, and executive teams to accurately communicate complex products, services, technologies, and industry issues., • Support communications programs tied to major industry trade shows, association conferences and internal employee events, • Build and maintain relationships with key industry analysts, research firms, trade associations, and conference organizers to enhance visibility and influence within target markets., • Develop content for highly technical audiences, including white papers, case studies, technical articles, industry reports, executive briefings, speeches, talking points, customer success stories and analyst-facing materials., • Measure and communicate the business impact of communications efforts using metrics aligned with B2B objectives, including share of voice, thought leadership placement, lead generation and sales enablement support., • Monitor emerging news, media, digital, and content trends to identify opportunities that drive visibility, engagement, and thought leadership., • Serve as a trusted advisor to clients, proactively managing brand reputation and executive communications to strengthen and protect public perception., • Anticipate client needs, generate fresh ideas, and provide timely, strategic counsel that advances business objectives., • Develop and manage strategic communications plans that align with client goals and adapt to evolving market conditions., • Represent The Martin Group and its clients at networking, media, industry, and community events., • Lead account execution by coordinating internal resources, delegating work as appropriate, and ensuring quality, consistency, and forward momentum., • Manage budgets, timelines, status reports, and project deliverables to ensure work is completed on time, on budget, and at a high standard., • Collaborate cross-functionally with internal teams to deliver integrated communications and marketing solutions., • Mentor and support junior team members through coaching, collaboration, and knowledge sharing., • Champion the value of public relations within integrated marketing programs and contribute to agency-wide thought leadership., • Identify opportunities to improve processes, workflows, and tools that enhance client service and team effectiveness., • Demonstrate a team-first mindset, accountability for results, and an active commitment to the agencys growth and evolution. What You Bring • Experience supporting executive thought leadership programs, including bylined articles, speaking engagements, conference presentations and media interviews., • Understanding of complex B2B purchasing processes, long sales cycles, and communications strategies designed to influence stakeholders over time rather than drive immediate consumer action., • Strong research and interviewing skills with the ability to extract meaningful insights from highly technical subject matter experts., • Experience supporting clients in B2B industries such as technology, manufacturing, industrial, energy or infrastructure., • Familiarity with employee communications initiatives that promote engagement, awareness, and alignment with organizational goals., • A proven ability to consistently meet deadlines, exceed client expectations, and exercise sound judgment and discretion., • Exceptional writing skills, with the ability to develop content, messaging, and copy across a variety of styles, voices, and tones for diverse audiences, brands, and business objectives., • Outstanding organizational skills, attention to detail, and a proactive approach to problem-solving., • Strong written, verbal, and presentation communication skills., • The ability to collaborate effectively across departments and disciplines to achieve client and agency objectives., • Proficiency with LinkedIn, X, Facebook, and other social media platforms., • Proficiency with Microsoft Office, Teams, Zoom, and related collaboration and productivity tools. Requirements • 8+ years of public relations experience, with a strong emphasis on B2B communications., • Bachelors degree in Public Relations, Communications, Journalism, Marketing, or a related field, or equivalent professional experience., • Agency experience preferred., • Demonstrated experience supporting executive communications, thought leadership, and media relations programs. Why The Martin Group At The Martin Group, we love what we do and care deeply about how we do it. Youll thrive here if youre passionate about engaging with your team, clients, and community; inspired by creative problemsolving; and committed to precision, accountability, and making a meaningful impact.

Job Description Rooms Division Manager is responsible for ensuring the operation of Front Office, Housekeeping, Laundry and Van Drivers in an attentive, friendly, efficient and courteous manner, providing all guests with quality service while maximizing room revenue and productivity, and developing managers and employees, DUTIES & FUNCTIONS • Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner., • Review and approve departmental schedules weekly., • Maintain high standards of personal appearance and grooming, which include wearing the proper uniform and name tag when working. Comply at all times with AFP Management standards and regulations to encourage safe and efficient hotel operations., • Respond to all guests requests, problems, complaints and/or accidents arising in person or through reservations, comment cards, letters and/or phone calls, in an attentive, courteous and efficient manner. Follow up to ensure guest satisfaction., • Motivate, coach, counsel and discipline all Rooms Division personnel according to hotel standards., • Prepare and conduct all front-of-house Rooms Division interviews and follow hiring procedures according to SOP's., • Ensure that all managers are in compliance with the standards in their interviewing and hiring procedures., • Develop employee morale and ensure training of Rooms Division personnel., • Maintain a professional working relationship and promote open lines of communication with managers, employees and other departments. Ensure implementation of all AFP Management policies., • Monitor completion of the Job Skills Checklists for hourly staff. Monitor oversold dates to ensure the maximization of rooms revenue., • Tour rooms operating departments daily, greeting employees and soliciting feedback., • Maximize room revenue and occupancy by reviewing status daily., • Analyze rate variance, monitor credit report and maintain close observation of daily house count., • Monitor selling status of house daily, i.e. flash report, allowances, etc., • Attend daily stand up and weekly Rooms Merchandizing meetings., • Participate with commentary on Weekly GM flash report, reporting information and actions taken to improve Salt Performance., • Respond to social media posts as part of the Social Media Response team including but not limited to Hilton Online reviews, Trip Advisors and so forth., • Monitor and support Hilton Honors Guest Recognition Program., • Monitor expenses to ensure expense control and maximize profit, using checkbook accounting as a control mechanism., • Be Knowledgeable of collective bargaining agreement., • Monitor and ensure compliance with SOP's in Rooms and Loss Prevention., • Conduct walk-throughs of public areas and guestrooms to ensure that cleanliness and maintenance standards are met., • Monitor "HHonors" to ensure the program's integrity., • Coordinate major projects such as renovations and capital expenditures, • Conduct weekly Rooms Division meeting, including a monthly financial review., • Perform Rooms Managers' performance reviews, and ensure that managers are in compliance with the standards in their administration of performance reviews to their employees., • Monitor labor expenses through schedule approval process and ensure budgeted productivity., • Prepare department heads for succession through development of their need areas, • Participate in preparing of the annual budget for Rooms Division departments., • Participate in the hotel’s M.OD. program., • Operate all aspects of the Front Office computer system, including software maintenance, respond generation and analysis, and simple programming. Monitor proper operation of the P.B.X. console and ensure that employees maintain S.O.P.'s in its use., • Be the key administrator for Hilton and hotel systems, working with outside IT company to get team members onboarded with various systems. For example, Hilton Lobby, email, etc., • Be knowledgeable of the current corporate marketing programs and the standards and procedures for each., • Monitor all V.I.P.'s, special guests and requests., • Attend meetings/training as required by management. Perform other duties as requested from management. Physical requirements: • Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Mental requirements: • Must be able to convey information and ideas clearly., • Must be able to evaluate and select among alternative courses of action quickly and accurately., • Must be effective in handling problems in the workplace, including anticipating, preventing, identifying and solving problems as necessary., • Must have the ability to assimilate complex information, data, etc., from disparate sources and consider, adjust or modify to meet the constraints of the particular need., • Must be effective at listening to, understanding, and clarifying the concerns and issues raised by co-workers and guests., • Must be able to work with and understand financial information and data, and basic arithmetic functions. Education & Experience: • At least 6 years of progressive experience in a hotel industry, • Previous experience in union hotel preferred, • Bachelors degree or equivalent preferred in hotel or management major., • Previous management experience required., • Previous Hilton experience preferred., • Previous experience with Hilton systems such as OnQ, HotSos, M3 preferred Salary: $90,000 - $95,000 annually

Health and Nutrition, Bodybuilding, and Growing company This Jobot Job is hosted by: Dylan Currier Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume. Salary: $150,000 - $180,000 per year A bit about us: We’re a powerhouse in the bodybuilding and fitness space, known for delivering premium-quality supplements trusted by athletes and fitness enthusiasts worldwide. From amino acids and creatine to protein powders and pre-workouts, our products fuel peak performance. As a well-established brand with a loyal community, we’re ready to take our marketing to the next level—and that’s where you come in. Why join us? Competitive salary + performance bonuses Health, dental, and vision benefits Product discounts and fitness perks A passionate, high-energy team that loves what they do Opportunity to shape the future of a leading fitness brand Job Details We’re seeking a bold, creative, and performance-driven Director of Marketing to lead our brand strategy and execution. In this role, you’ll be responsible for developing and driving our marketing vision across content creation, social media, digital campaigns, and design. You’ll manage budgets, lead creative initiatives, and build strong brand awareness across all channels. This role requires someone who knows the fitness world, understands the mindset of bodybuilders, and can turn engagement into action. Key Responsibilities: Lead Marketing Strategy: Develop and execute a comprehensive marketing plan to drive brand awareness, customer acquisition, and sales growth. Content Creation: Oversee and contribute to the production of high-quality content including blog posts, emails, videos, landing pages, and more that reflect the brand’s voice and resonate with the bodybuilding community. Social Media Management: Own the strategy and day-to-day execution of all social platforms (Instagram, TikTok, YouTube, etc.), working with influencers, athletes, and internal teams to create engaging, trend-forward content. Design Oversight: Collaborate with designers and creative teams to ensure brand consistency across packaging, ads, digital assets, and in-store materials. Campaign Execution: Plan and execute product launches, promotions, and seasonal campaigns with measurable results. Analytics & Reporting: Track KPIs, analyze campaign performance, and pivot strategies to optimize ROI and customer engagement. Budget Management: Develop and manage the marketing budget, ensuring efficient spend across all channels. Team Leadership: Lead and mentor a growing marketing team, setting clear goals and encouraging innovation and collaboration. Qualifications: 6+ years of experience in marketing, preferably in supplements, fitness, or CPG (consumer packaged goods). Deep understanding of bodybuilding culture, trends, and the fitness consumer mindset. Proven track record of developing and executing successful multi-channel marketing campaigns. Experience managing and creating content for high-growth social media accounts. Strong eye for design, with experience guiding creative projects and brand aesthetics. Proficient in digital marketing tools and platforms (Google Analytics, Meta Ads Manager, Klaviyo, Canva, etc.). Strong leadership, communication, and project management skills. Bonus Points For: Prior experience in the supplements or performance nutrition space. Network of fitness influencers or creators. Adobe Creative Suite experience or ability to jump into light design work. Interested in hearing more? Easy Apply now by clicking the "Apply" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy

Social Media Marketing Manager Job Duties: Contributes to marketing strategy by leveraging social media to identify and acquire customers. Obtains market share by developing social media marketing plans and programs for each prod

The United Group of Companies, Inc. is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise. Our mission is to develop, build, and acquire vibrant communities where our residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled. Our commitment to innovation sets us apart and is evident in our award-winning lifestyle programs. We firmly believe that where you live, and work, should be an experience that enriches and improves your life. United Group provides a place to call home and a space where businesses thrive in all the communities we join. We have an immediate need for full-time Assistant Property Manager to join our team at College Suites at City Station, one of United Group's professionally managed student housing apartment communities and mixed-use developments located in downtown Troy. • Establishes new relationships, maintaining continuous communication to identify prospect needs and close the prospect, converting into a resident of our community., • Tours visitors of the community, shows apartments to interested guests, encourages qualified prospects to apply for residency, closes sale, and assists with the application process as needed., • Receives incoming calls and manages them accordingly., • Ensures the model apartment and/or vacant unit(s) are ready to be shown to prospective residents., • Follows up on leads with regularity., • Prepares all necessary packets, materials, and paperwork for move-ins or move outs., • Keeps units leased to meet or exceed budget., • Prepares and sends out required weekly and/or monthly reporting to necessary stakeholders. Marketing Planning: • Responsible for achieving occupancy goals of the property through managing various initiatives, campaigns, programs, and events., • Designs and develops marketing plans in accordance with the established budget in collaboration with the Property Manager; executes plan as outlined., • Assists in preparation of advertising and marketing materials (letters, newsletters, flyers, brochures, etc.), as well as lease, and move-in packages., • Performs outreach marketing within the surrounding community, establishing relationships with local business partners., • Assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events., • Makes recommendations to improve marketing and leasing programs. Research + Strategy: • Conducts research on new and existing market communities for budgeting and operations purposes., • Shops, evaluates, and prepares Quarterly market studies based on competitive properties, analyzing marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal to properly gauge the competitive landscape. Social Media: • Uses social media tools to increase exposure, gain brand awareness, and create client loyalty. Resident Management + Service: • Assist residents with various needs/requests i.e., submitting work orders, key access/entry, emergency assistances, etc., • Assists in all phases of rent collection process and rent manager program., • Communicates all problems or potential issues and makes recommendations to the Property Manager and/or Maintenance., • Plans, assists with, and supports on-site resident events and programming as applicable., • Ability to handle any emergencies that may arise on site. Financial Reporting + Control • Prepares all accounts payable for Property Manager's approval, • Prepares all month end reports for Property Manager's approval, • Assists in the preparation of the budget, • Reports on variances from budget, • Prepares all paperwork relating to move-ins and move-outs Administrative assistance • Inputs all data into computer system, • Prepares all necessary paperwork and items related for resident move-ins and/or renewals, • Demonstrates the ability to handle emergencies that may arise on site, • Communicates all problems and makes recommendations to the Property Manager Maintaining Physical Asset • Assists with performing follow-up inspections of maintenance work orders, • Makes regular inspections of the property grounds, including all common hallways/areas, interior, and exterior spaces as needed, • Assists the Maintenance team by making recommendations for physical repairs, replacements, and/or improvements when identified and approved, • Recommends purchasing supplies, materials, equipment, and related items was needed and when approved, • Job Type: Assistant Property Manager; Non Exempt $31.25 per hour plus Bonus Program, • Work Hours: Full Time, Monday Friday 8:30am 5:30pm (weekend and evenings as needed for resident tours, events etc.), • Physical Requirements: lifting, moving, transferring, bending, stooping, squatting, and reaching., • Required Education: Bachelor's Degree or applicable work experience., • Required Experience: 5+ years of experience in property management, ideally focused on sales and leasing within the active adult community., • Certifications: Professional designations, i.e. Certified Professional Manager (CPM), Accredited Residential Manager (ARM), or equivalent industry designation preferred., • Qualities: Demonstrates integrity on a personal and professional level; Exceptional communication, sales, and negotiation skills; Ability to solve problems involving residents and challenging situations, • Medical: Highmark BlueShield of Northeastern NY 3 insurance plans with HSA options; eligibility 1st of the month following 30 days., • Dental + Vision: eligibility 1st of the month following 30 days., • Life Insurance: Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans; eligibility 1st of the month following 30 days., • 401K Retirement Plan: Voya Financial; Employee Contribution Eligibility at 1st of the month following 90 days; eligible for Employer Match after 1 Year of Service; up to 4% Company Match., • Additional Benefits: Employee Assistance Program; United Concierge Medicine (24/7 telemedicine service, including Mental Health); Calm App premium subscription; Learning Care Group (childcare tuition discount); Dependent Care FSA; Tuition Assistance Program., • PTO: Personal (24 Hours), Sick (56 Hours), and Vacation Time (80 Hours; escalated based on years of service up to 160 Hours); eligibility after 90-day Introductory Period., • Holidays: 10 Company Paid Holidays. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected class covered by law.

Are you looking for a challenge? Looking for an innovative organization and the opportunity to learn and grow professionally? We can help! We are seeking a highly motivated Marketing & Advertising Specialist to support the New York Army National Guard (NYARNG) Recruiting and Retention Battalion. The selected candidate will provide strategic marketing guidance and execute integrated advertising campaigns designed to generate qualified recruiting leads, increase enlistments, and support retention initiatives across the state. This role requires expertise in digital marketing, social media strategy, market analysis, and multimedia content development, along with the ability to translate senior leadership objectives into measurable, return-on-investment (ROI) driven marketing campaigns. The Marketing & Advertising Specialist will support the New York Army National Guard (NYARNG) Recruiting and Retention Battalion (RRBN) by developing and executing strategic marketing initiatives designed to increase enlistments, reduce attrition, and strengthen retention efforts across the state. The specialist will translate senior leadership objectives into measurable, return-on-investment (ROI) driven marketing campaigns, leveraging digital media, social media engagement, and traditional advertising channels. This role requires expertise in marketing strategy, digital communications, analytics, and content development, along with the ability to collaborate with military leadership, public affairs personnel, and external marketing partners. What does a typical day look like for the Marketing & Advertising Specialist? • Provide expert guidance on direct advertising and marketing with the goal of generating leads, reducing attrition, and increasing retention in the NYARNG., • Translate the ideas of senior Army leadership into Return On Investment (ROI) driven integrated marketing campaigns., • Develop an annual marketing plan that can be broken down into monthly marketing initiatives., • Oversee development of cohesive marketing strategies for the NYARNG Recruiting and Retention Battalion (RRBN), • Analyze market segments to determine the best placement for resources in order to achieve a strong return on investment., • Analyze market potential for recruiting efforts; propose strategies to RRBN Commander to achieve the greatest number of leads/enlistments; oversee implementation of those strategies through market research, advertising, and promotion programs., • Create, implement, and analyze digital advertisements and a Social Media Marketing Strategy with the directed efforts toward the achievement of command-directed and Social Media Marketing specific goals., • Develop and update quarterly, formal written strategies that exploit current trends and insights from market research to most efficiently and effectively utilize NYARNG RRBN resources., • Use social media analytics to track peak viewer times across multiple platforms to ensure the most effective content delivery. Include platform metrics: views, reach, impressions, followers, likes', reactions, responses, and shares., • Develop imagery and multimedia content that promotes upcoming, recent, and historical NYARNG events, Service Member highlights, and promotion of NYARNG units. All content must present a message that supports recruiting, such as member benefits, upcoming NYARNG events, and promotion of the NYARNG in general., • Monitor and maintain Social Media communications by responding to, or engaging in open forum communication. Deleting, flagging, or hiding posts that are distasteful, violate user agreements, or are generally offensive. Always maintaining and broadcasting a positive and professional image of the NYARNG whether in private or public communication on behalf of the NYARNG., • Develop a media plan (including print, digital, and out-of-home media) and, if applicable, facilitate a Noncommercial Sustaining Announcement (NCSA) program to increase recruitment spots on radio and television stations., • Attend conferences, workshops, and seminars that clarify NGB marketing guidance and support professional development requirements to enhance advertising and promotional efforts within the state. What qualifications do you look for? • Authorization to work in the U.S. permanently without sponsorship., • Bachelor's degree in marketing, or a related field., • 3-5 years of relevant experience in marketing, data analysis, or market research., • Must possess a driver's license for operating a motor vehicle in the state of New York., • Expert-level proficiency in Photoshop., • Expert-level experience in graphic design to develop and design market collateral, oversee photoshoots, and repurpose national-level assets to create billboards, flyers, banners, state and local brochures, posters, table-top displays, and audio and visual materials., • Experience in Adobe Creative Suite, to design digital advertising that conforms to the requirements of digital advertising vendors, such as color profiles, size dimensions, file formats, and vector or raster graphics., • Experience with Unbounce, Buffer, Mailchimp, Google Analytics, Google Tag Manager, and Zapier (experience with equivalent platforms also accepted)., • Understanding of marketing principles, including campaign management, audience segmentation, and digital marketing channels., • Experience with analytics and data tools such as Excel, SQL, Google Analytics, Tableau, or Power BI., • Ability to conduct market research, collect consumer insights, and analyze industry trends., • Strong written and verbal communication skills to present insights and recommendations to stakeholders., • Strong critical thinking and attention to detail to convert data into actionable marketing strategies., • Current or prior military service preferred but not required. What kind of benefits does Terrestris Offer? We offer outstanding benefits including health, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, and work-life programs. Our award programs acknowledge employees for exceptional performance and superior demonstration of our service standards. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in our benefit programs. Other offerings may be provided for employees not within this category. Terrestris is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. Applicants must be authorized to work in the U.S. DILBERT 2018 Scott Adams. Used By permission of ANDREWS MCMEEL SYNDICATION. All rights reserved.