Brand Strategy & Activation Marketing Manager
12 days ago
New Rochelle
Job Description Job Title: Brand Strategy & Activation Marketing Manager Location: New Rochelle, NY (On-site preferred; hybrid flexibility) Compensation: $110,000-$140,000 Annually (Salary is contingent on candidate’s experience) Type: Full-Time About the Role: The Brand Strategy & Activation Marketing Manager plays a key role in driving growth across Tri-Vin’s portfolio by developing and executing innovative brand and trade marketing programs that increase awareness, trial, and velocity across all channels. This individual will lead the creation of scalable, insight-driven marketing initiatives that connect brand strategy with in-market execution. Working cross-functionally with Sales, National Accounts, and external partners, this role will bring bold, retail-ready ideas to life across on-premise, off-premise, and emerging channels. Success in this role will be measured by the ability to develop impactful programs, elevate brand presence, and deliver measurable growth in distribution and sales. Key Responsibilities: Brand & Trade Marketing Strategy • Develop and execute integrated brand and trade marketing programs across Tri-Vin’s portfolio, • Translate brand positioning into disruptive, channel-ready marketing initiatives, • Support annual and seasonal marketing planning across key consumption occasions (Summer, Holiday, Halloween, etc.), • Ensure consistency of brand voice, visual identity, and messaging across all touchpoints, • Build scalable marketing programs that can be deployed across multiple channels, including:, • In-store merchandising and POS, • Digital and shopper marketing programs, • Experiential activations and events, • Develop core marketing assets, including:, • Brand toolkits, • Campaign guidelines, • Sell-in support materials, • Bring forward innovative ideas that drive incremental distribution, visibility, and consumer engagement, • Partner with Sales and distributor teams to adapt marketing programs across:, • On-premise, • Independent retail, • Regional and national accounts, • Provide tools and resources that support distribution growth and in-market execution, • Leverage syndicated data (Nielsen, IRI) and internal reporting to identify opportunities and inform strategy, • Track and report on program effectiveness, including:, • Sales impact, • Brand visibility, • Execution quality, • Manage timelines, budgets, and deliverables across multiple marketing initiatives, • Partner with creative, operations, and supply chain teams to ensure alignment and feasibility, • Support innovation and new product development with marketing strategy and launch planning Qualifications: • Bachelor’s degree required, • 4+ years of experience in brand marketing, trade marketing, or shopper marketing within beverage alcohol or CPG, • Strong understanding of multi-channel marketing, including on-premise and off-premise environments, • Experience developing integrated marketing programs from concept through execution, • Experience with syndicated data (Nielsen, IRI) and translating insights into action preferred, • Proficiency with Microsoft 365, • Strong organizational and project management skills, • Ability to manage multiple priorities in a fast-paced, entrepreneurial environment Key External Relationships: • Distributor sales and marketing teams, • Agency and creative partners, • POS and merchandising vendors, • Event and experiential partners Why Work With Us: At Tri-Vin Wines and Spirits, we believe our people are the key to our success. We offer a competitive base salary and a comprehensive benefits package designed to reward expertise and support long-term career growth. Benefits include medical, dental, and vision insurance, a 401(k) retirement savings plan with company match, paid time off and company holidays, disability and life insurance coverage, flexible spending accounts, and many more valuable benefits. We also offer meaningful opportunities for professional development and continued learning within the wine and spirits industry.