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Marketing and Sales objectives: Equip students with practical skills in marketing strategies, sales techniques, and consumer behavior analysis to prepare them for the global marketplace. Activities: • Workshops and Training Modules: o Digital Marketing: SEO, social media marketing, and content creation. o Sales Techniques: Negotiation, customer relationship management (CRM), and sales funnel optimization. o Market Research: Data analysis, consumer behavior, and competitive analysis. • Collaborative Projects: o Develop marketing campaigns for DpointGroup products or services. o Conduct market research for new product launches. • Industry Expert Lectures: o Invite marketing and sales leaders to share insights on trends like AI in marketing, omnichannel strategies, and global market penetration. • Internship Opportunities: o Roles in DpointGroup’s marketing and sales departments, focusing on campaign management, analytics, and client engagement. • Certification Programs: o Offer certifications in Digital Marketing, Sales Management, and Market Research. Learning Outcomes: • Students will gain hands-on experience in creating and executing marketing campaigns. • They will develop analytical skills to interpret market data and consumer behavior. • Students will learn effective sales techniques and CRM tools. • They will understand the role of technology in modern marketing and sales.