International Marketing Coordinator – Bilingual German/Spanish – Madrid - Hybrid
1 day ago
Madrid
Company description The Marketing Hub is a digital B2B marketing agency, specializing in the management of sales and marketing programmes that deliver increased sales volume for global leading technology companies, telecommunications carriers, and software start-ups. Our client is helping educators and businesses succeed worldwide. Their technology empowers teachers, students, and teams to learn and collaborate in innovative ways, driving breakthroughs—from improved learning outcomes to business growth. Reporting to the Team Lead at our client, the International Marketing Coordinator will develop, execute, and manage marketing campaigns to generate engagement and drive demand for our client’s solutions. In this dynamic role, you will work cross-functionally across our client and with regional teams to execute campaigns that directly impact business success. You will contribute to and execute customer-focused, data-driven digital marketing initiatives, including paid media, email, and account-based marketing. You will also be responsible for ensuring alignment between brand-level activities and solution-level campaigns, and for tying these to regional goals and activities. Aumente sus posibilidades de conseguir una entrevista leyendo la siguiente descripción general de este puesto antes de presentar su candidatura. Duties and responsibilities • Develop, execute, monitor, and optimize demand generation campaigns to drive engagement and demand, resulting in marketing-qualified leads., • Act as a key contributor and influencer in EMEA’s demand generation strategy, collaborating closely with cross-functional teams and demand generation experts., • Create differentiated messaging and value propositions tailored to regional campaigns and target audiences., • Align with regional POD teams to meet local demand generation goals; ensure stakeholder engagement, campaign localization, and communication effectiveness., • Plan and manage regional events to support experiential marketing strategies and lead generation., • Maintain a deep understanding of the customer journey to develop effective engagement strategies., • Collaborate with global content, creative, and brand teams to create assets that resonate with target audiences., • Build campaign materials such as automated workflows, landing pages, emails, and forms, ensuring alignment with the client’s brand guidelines., • Initiate and manage channel marketing strategies in partnership with sales and leadership teams., • Develop and execute co-marketing campaigns with channel partners in key markets., • Track and report on partner marketing and demand generation activities, providing bi-weekly performance updates aligned with campaign and sales KPIs., • Manage campaign budgets, recommend optimizations, and adjust spend based on market dynamics and effectiveness., • Perform other duties as required. Core competencies • Strong knowledge of B2B and digital marketing best practices and emerging trends., • Ability to collaborate with Sales, Brand Marketing, and other stakeholders, while influencing global demand generation efforts., • Strong market awareness, with the ability to harmonize messaging and localize marketing campaigns for specific audiences., • Skilled in integrating new and traditional campaign methods (advertising, events, direct marketing) into cohesive strategies., • Proficiency with marketing tools such as HubSpot, SFDC, Google Ads, Google Analytics, Hootsuite, and Canva., • Exceptional communication and presentation skills, able to influence both internal and external audiences., • Ability to quickly learn the client’s solutions and adapt to evolving technologies., • Strong analytical skills to track, measure, and optimize campaigns against key performance indicators (KPIs)., • Highly organized, detail-oriented, and able to manage multiple projects simultaneously., • Proactive, positive, and adaptable in a fast-paced environment., • Proficiency in MS Office Suite (PowerPoint, Word, Excel)., • Experience in digital and/or social media strategies., • Experience working with external marketing agencies and partners., • Ability to work independently in an unstructured, dynamic environment. Education and work experience • Post-secondary degree in Marketing, Communications, or equivalent job experience., • Minimum of 2 years of experience in a regional marketing or campaign role., • Experience in the global primary/secondary education industry is an asset. Supervision • This position does not have any direct reports. Additional details • The role requires targeted travel within focus markets in EMEA., • A valid work permit in Spain is required., • The work environment is fast-paced, dynamic, and continually evolving., • Bilingual German/Spanish. Proficient in English, • Hybrid position based in our Madrid office, 3 days in the office and 2 days working remotely. xcskxlj Hay opciones de teletrabajo/trabajo desde casa disponibles para este puesto.
Waiters
Sales & Marketing
Chef & Cook
Retail
Salon & Beauty
Construction & Trades
Fast Food
Accounting & Finance
Animal Care
Art, Media, Design
Bar Staff
Barista
Child Care
Cleaning
Customer Service
Driver & Delivery
Education
Engineering
Entertainment
Events & Promotion
Fashion
Healthcare
Host & Hostess
Information Technology
Kitchen Porter
Legal
Management
Manufacturing
Office & Admin
Online Jobs
Science
Security
Sports & Wellness
Warehouse
Writing & Editing
Other
Page 17