Social Media Listening Specialist (Fluent English - 100% remote)
4 days ago
Madrid
HAYS is partnering with a Top global pharmaceutical company operating across multiple countries and leading innovation in human healthcare . The company has established a Digital & Data Hub in Barcelona to support international, insight-driven initiatives across marketing, medical affairs, and customer intelligence. We are looking for a Social Media Listening Specialist to join their Digital Performance team, bringing strong expertise in social listening, qualitative insights, and data-driven storytelling within a global and highly regulated environment . Key Responsibilities: Be a part of social media listening strategy projects across Human Pharma products, including market monitoring for upcoming pharmaceutical product launches . Translate client briefs into sharp research questions , design taxonomies, Boolean queries, and dashboards . Lead end-to-end qualitative reporting , from raw conversation data to executive-ready insight narratives with actionable recommendations . Triangulate listening data with multiple sources (SEMrush, Adobe Analytics, CRM, surveys, sales, etc.) to deliver integrated insights . Analyze trends, sentiment nuance, and emerging themes relevant to pharma marketing and medical affairs. Design and implement AI-powered workflows (LLMs) for qualitative analysis, including theme extraction and summarization , managing hallucination and validation risks . Monitor multilingual conversations , with English as the primary reporting language . Work closely with regulatory and pharmacovigilance teams to ensure compliant monitoring and reporting . Partner with internal teams to optimize workflows and quality standards . Support cross-functional projects connecting social insights with SEO, paid media, and marketing strategy . Required Qualifications Solid proven experience in digital marketing or insights, with strong focus on social listening, market research, or consumer insights . Hands-on expertise across multiple listening platforms (Sprinklr, Brandwatch, Talkwalker, Meltwater, etc.) and proven platform-agnosticism . Agency, consultancy, or market research background strongly preferred . Advanced experience in Boolean query design and taxonomy building . Strong knowledge of qualitative research methods (thematic analysis, sentiment analysis, netnography, segmentation, etc.). Quantitative skills (share of voice, trends, correlation with KPIs); Python or R is a plus . Practical use of AI / LLMs for analysis and reporting , with awareness of hallucination risks and validation methods . Experience building prompt libraries and repeatable AI workflows . Proven stakeholder management and executive presence , with exposure to C-level stakeholders . Fluent English ; additional languages (Chinese, German, Japanese, Spanish, French, etc.) are a plus. Pharma & Regulatory Requirements/Desired Specific Knowledge: Knowledge of pharmacovigilance (AE/adverse event detection) and reporting obligations. Understanding of HCP vs. patient dynamics and off-label discussions . Familiarity with regulatory frameworks (EMA, FDA, EFPIA, ABPI) . Previous experience in pharmaceutical or healthcare social media monitoring . Desired Skills Experience with data visualization tools (Tableau, Power BI, Looker) . Strong executive storytelling skills (PowerPoint or similar tools). Experience in adjacent digital marketing areas (Paid Media, SEO, strategy). Ability to work independently across global teams and multiple projects . Active use of AI technologies with interest in innovation in social listening . What do we offer? Permanent contract through Hays for a long-term project . Opportunity to work with a Top global pharmaceutical company . One office day per month in Sant Cugat del Vallès (transit included, buffet onsite). Collaborative, international environment with cross-functional teams.