Product Manager
2 days ago
Barcelona
Product Manager (Taste Modulation Solutions) for US market Job Location: Barcelona (hybrid model) Who are we? HTBA is a science-based global leader in the manufacturing and commercialization of citrus flavonoids and active forms of vitamin B12 for the nutraceutical, pharmaceutical, food and beverage, and animal nutrition sectors. For over forty-five years, the company has pioneered the development of new processes to create high-quality, naturally derived ingredients that support the health of people and animals, all while protecting the environment. Headquartered in Barcelona, HTBA produces ingredients of unsurpassed quality at its state-of-the-art manufacturing facility in Murcia, Spain. Plus, with ideation centers located in Spain and at its North American operations center in Ohio, the company is well-positioned to understand and quickly respond to global end-user consumer demand. Are you ready to be unstoppable? PURPOSE Global support for Marketing and Commercial department, playing a crucial role in developing and launching successful Taste Modulation Solutions with focus in US market. HTBA has ambitious goals to grow in this business unit. Strategy, portfolio, and tactics shall be defined in conjunction with the Commercial, R&D and Marketing departments. FUNCTIONS, TASKS AND RESPONSIBILITIES 1.- Market Research and Needs Identification: • Analyze external and internal data to understand customer needs, consumer preferences, and market trends, • Conduct competitive analysis to identify gaps and opportunities (SWOT), • Collaborate with cross-functional teams to gather insights and validate market requirements, • Understand the science and regulatory framework (Studies, IP, regulations) 2.- Product Portfolio Strategy: • Develop a comprehensive product portfolio aligned with business goals, • Prioritize product features based on market demand, feasibility, and strategic fit, • Understanding and building Source of Volume scenarios; new markets, existing and new customers, • Prepare Product Presentation based on market trends and consumer insights, • Clear and targeted portfolio – Focusing Benefit vs Ingredient molecule, • Close collaboration with R&D and Application Lab for new product developments and improvements in current portfolio, • Support New Product Launch Plan/Execution (support project management), • Define product roadmaps and release schedules, managing the process to achieve desired timelines 3.- Positioning and Branding Strategy: • Develop deep product and science knowledge, • Define target customer segments and tailor messaging accordingly., • Craft compelling product positioning statements, subjected to be reviewed by advisors (health and nutrition functional claims), • Promote and market HTBA’s R&D / Application lab (ideation lab), so it is seen as a core added value by customers, • Collaborate with other colleagues from the marketing department to develop effective branding and promotional materials 4.- Unique Selling Proposition (USP): • Identify the unique value proposition of each product solution, • Clearly articulate the benefits that differentiate HTBA´s products from competitors, • Ensure that the USP resonates with the targeted audience, • Leverage Regulatory & Science added values to differentiate from competition 5.- Product Development and Launch - Planning and Execution: • Manage the product development lifecycle from concept to launch, • Coordinate product launches, including target customers, and pricing strategy based on cost in use, • Content development and elaboration of a content calendar that will be used to communicate content along the year: PR campaigns, Congresses, Tradeshows, HTBA’ channels (website, social media), • Develop Product Launch presentation aligned with business strategy and insights 6.- Perform Monitoring and Optimization: • Select and monitor product performance metrics (e.g., sales, market share, customer feedback), • Marketing Budget proactive management, • Continuously assess product success and iterate based on market and customer’s feedback, • Collaborate with sales teams to address any challenges or opportunities, • Work closely with external agencies for all campaigns – analytics/testing & optimization., • Participate and support key customer engagement and meetings, • Identification of brand awareness actions in tradeshows and congresses to position HTBA’s ingredients and solutions in customer’s mindset 7.- Demonstrate cultural values and behaviors to build relationships with internal and external stakeholders: • Collaboration is key to navigating communication across cultures, locations and functions, • Key values: Agility, Teamwork/Collaboration, Audacity, Creativity, Innovation and Passion SKILLS AND JOB REQUIREMENT • Bachelor’s Degree, MBA preferred: Relevant areas - Marketing, Communication, and Digital tools, • Minimum 5+ years of marketing experience in Taste Modulation, • Strategic orientation and creativity, problem solving, • Language: English (bilingual) and Spanish, • Proficient in Word, Excel, PPT, Adobe, • Navigate multiple platforms (CRM, Digital, Social), • Self-motivated and positive attitude, • Valid Passport TRAVEL: Up to 30% for trade shows, corporate meetings, customer engagement (International and Local)
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