Marketing and Communications Manager
hace 3 días
Barcelona
About the job. At IOMED, we aim to lay the foundation for data-driven medicine and ensure that medical practice is based on evidence and real-world data. Our aspiration is to become catalysts for change and achieve more personalized and effective healthcare. In this way, we work tirelessly to make medical information more accessible and valuable to the community. As a Marketing and Communications Manager, you will be working in a very dynamic environment, which means that you must have a strong problem-solving ability, outstanding organization skills, and be highly proactive. You are excited by the prospect of rolling up your sleeves to tackle meaningful problems and translate a strategic Marketing Plan into seamless daily execution. IOMED’s Approach. IOMED develops AI-powered technology for healthcare data activation. It is made up of a united, young, dynamic, and flexible team, which, after several years of working together, is characterized by its agility, enjoyment of work, and rapport. Accordingly, we are looking for candidates with the desire to innovate, and grow with it, always enjoying teamwork and challenges, which are many, every day. As an employer, we offer equal opportunity. We want to grow our team with talented, dynamic people who want to make their mark in the field of AI and research, regardless of race, color, religion, national origin, gender, physical disability, or age. What we expect you to do. You will own, maintain, and execute the core marketing operating system and communications engine across IOMED’s target markets (Hospitals, Life Sciences/Pharma, and CROs). You will be responsible for demand generation, sales alignment, brand consistency, event management, and performance tracking. Your daily operation will be structured around five main workstreams: 1. Marketing Operating System & Infrastructure Maintenance • Maintain and keep all key marketing files, trackers, asset folders, and SOPs continuously updated., • Manage and maintain data hygiene across core marketing automation tools, landing pages, forms, workflows, and list segments., • Oversee marketing tools, access credentials via Vault, and manage subscriptions (e.g., HubSpot, Canva, Webflow, Metricool, Livestorm, Bit.ly)., • Own and monitor the Marketing Budget Tracker, recording planned, committed, and actual spend, while cross-checking supplier invoices and paid media costs. 1. Content Engine & Multi-Channel Communications • Maintain the central Content Engine, categorizing assets by Ideal Customer Profile (ICP), funnel stage, format, and product line., • Manage the corporate social media footprint, maintaining a high-cadence organic presence on LinkedIn., • Coordinate internal employee amplification logic, encouraging leadership and technical experts to engage with strategic publications., • Revive and drive the website content pipeline, publishing regular corporate news, blog posts, clinical success stories, and case studies., • Structure, draft, and report on the quarterly corporate newsletter sent to commercial segments. 1. End-to-End Campaign Execution • Plan, execute, and report on comprehensive campaigns based on specific business objectives, including Account-Based Marketing (ABM) for strategic accounts, Lead Generation (focused on Hospital expansion, CROs, and Pharma therapeutic areas), Growth/Expansion initiatives for existing customers, and General Awareness., • Coordinate standard campaign workflows from brief definition, messaging architecture, and asset preparation to tracking setup (UTM tagging) and final closure reporting., • Build dissemination packages for external partners, collaborator networks, and associations to amplify IOMED's reach. 1. Product Marketing • Develop product positioning, messaging, and value propositions for new and existing products, • Lead go-to-market (GTM) planning and execution for product launches, • Conduct market research and competitive analysis to inform product and marketing strategy, • Create and maintain sales enablement materials: pitch decks, battlecards, one-pagers, FAQs, • Partner with product teams to deeply understand the roadmap and translate features into customer benefits What we expect from you. • Bachelor's Degree in Marketing, Communications, Business, or a relevant scientific/healthcare area., • 3+ years of direct experience in B2B Marketing, ideally operating within the health-tech, software, pharmaceutical, or clinical research industries., • Practical, hands-on operational experience with HubSpot (workflows, forms, landing pages), Webflow (CMS management), Canva, LinkedIn Campaign Manager, Livestorm, and Google Analytics (GA4) / Google Search Console., • Prior experience working side-by-side with commercial teams, tracking lead journeys, and executing structured sales-enablement protocols., • Excellent verbal and written communication skills in both English and Spanish, with the ability to working cross-functionally across highly technical teams., • A strong problem-solving mindset, exceptional attention to process detail, and the organizational rigor needed to run multiple marketing routines independently. Nice to have. • Familiarity with clinical research terminology, Real-World Evidence (RWE), OMOP Common Data Model, or hospital data infrastructure (EMR/EHR)., • Understanding of data privacy dynamics and standard GDPR compliance frameworks in marketing databases., • Experience working with remote teams and operating in a fast-paced, rapidly scaling technology environment. What can we offer? • Competitive salary., • Permanent contract., • Flexible remuneration with restaurant tickets, transport tickets, nursery, training, and medical insurance (if based in Spain)., • Flexible schedule and hybrid/remote working model., • 28 days of vacations per year., • A warm, transparent and supportive team, with a huge emphasis on work-life balance.