CRO Strategist (Conversion & Experimentation) - CDI
hace 3 días
Paris
Who are we? ⭐️ Perifit is a profitable and fast-growing femtech startup based in Paris, France, and the worldwide leader of the Kegel exercisers market. Our mission is to reduce the health gender gap. Our first product has helped over 800,000 women and is the #1 connected solution for pelvic floor rehabilitation. Perifit offers a mission-driven, dynamic environment where every team member contributes to improving women’s lives worldwide. Job description: We are looking for a CRO Strategist to become the architect of our global e-commerce growth. Reporting to the Head of E-commerce, you will own the scientific process of turning traffic into revenue. You won't just "run tests"; you will own the entire experimentation lifecycle—from data deep diving and user psychology to "no-code" implementation on Shopify. READ BEFORE APPLYING: This is NOT a generalist E-commerce Management role. If your experience is primarily in merchandising, running promotions, or managing a CMS, this role is not a fit. We are looking for a specialist. You must have a proven track record of designing, launching, and analyzing high-velocity A/B tests in a high-traffic environment. Responsibilities: 1. A/B Testing strategy & roadmap ownership • Scientific prioritization: Own the testing backlog. You use structured frameworks (ICE/PXL) to prioritize opportunities, ensuring we focus on high-impact wins rather than random ideas., • Hypothesis generation: Translate business goals (e.g., "Increase cross-sell," "Reduce checkout abandonment") into testable user scenarios based on behavioral psychology and data. 2. "No-Code" implementation & visual merchandising • Shopify mastery: You are a master in the Shopify Customizer. You leverage existing sections to build high-converting landing pages and PDP layouts without waiting for a developer., • Visual architecture: You understand that design serves conversion. You wireframe and build persuasive layouts, writing the headers and CTAs yourself to ensure the narrative flow works., • Speed over perfection: You prefer a functional test launched today over a "pixel-perfect" page launched next week. 3. Advanced data analysis • Deep dive into GA4, Shopify reports, and Heatmaps (Clarity/LogRocket) to diagnose friction, like why users are dropping off at different funnel steps., • Statistical rigor: You are the guardian of data integrity. You determine sample sizes and ensure we never call a test "early" based on false positives. 4. Test setup & operations • Execution: Set up experiments in our testing platform (VWO) with precision., • Collaboration: Work hand-in-hand with our Operations Manager & QA to ensure complex tests are bug-free before launch and effectively handed over for permanent implementation. 5. Lead gen strategy: • Own the logic and optimization of on-site lead capture (pop-ups, gamification) to maximize our email database growth. Preferred skills & experience • Experience: 4+ years dedicated specifically to CRO/Experimentation (Agency background or high-velocity DTC brand preferred)., • The "Builder" mindset: You are comfortable building pages yourself. You prefer a page that converts at 5% over a page that looks "pretty" but converts at 2%., • Tech Stack: Deep proficiency in Shopify, GA4, and A/B testing tools (VWO, Convert, or similar)., • Data-Driven: You don't get attached to your ideas; you let the data decide. You are comfortable analyzing segments and cohorts to find the truth., • Bonus: Familiarity with HTML/CSS (to tweak spacing/colors) is a plus, but not required., • Passion for the healthtech industry is appreciated! Remote candidates: Please note that the presence in our Paris office is required at least one day per week. Advantages : • Mutual with excellent health coverage (Alan) 100% financed by the company,, • Swile “restaurant tickets”, 60% covered by the company, • Free subscription to Classpass to take care of yourself and your health, • A place where it is good to work in a friendly atmosphere, with spacious offices in the center of Paris. But also a flexible home-office policy ☺ Recruitment process • Send your CV, • Short screening call, • Online Cognitive Test, • Deep Dive Interview, • Practical Case Study, • (if necessary) Last interview with Co-founder At Perifit, we stand for diversity, equality, inclusivity, benevolence and wellbeing for both our clients and our employees.