Head of Digitalisation
12 days ago
Leatherhead
£65,000 - £75,000 To lead the digital transformation of the UK & Ireland Professional business. The Head of Digitalisation owns the newly launched Shopify B2B Pro Shop and leads key technology projects such as the introduction of a new CRM system. The goal is a seamless digital experience for Professional Skin Therapists (PSTs) that grows acquisition, retention and lifetime value, while making it simpler for practitioners to work with Dermalogica. £65,000 - £75,000 To lead the digital transformation of the UK & Ireland Professional business. The Head of Digitalisation owns the newly launched Shopify B2B Pro Shop and leads key technology projects such as the introduction of a new CRM system. The goal is a seamless digital experience for Professional Skin Therapists (PSTs) that grows acquisition, retention and lifetime value, while making it simpler for practitioners to work with Dermalogica. This is a deliberate player-coach role: it combines strategic ownership of the digital roadmap with hands-on execution on the platform. • 5+ years of experience in digital commerce or digital marketing, including significant B2B experience., • Hands-on experience managing a B2B e-commerce platform (Shopify Plus / Shopify B2B strongly preferred; Shopware, Salesforce Commerce or similar considered)., • Proven track record of leading at least one system implementation (CRM, ERP or commerce platform) from selection to rollout., • Strong project management skills, including budget, timeline and vendor management., • Experience with change management and driving user adoption of new tools., • Solid data analytics skills and experience with tools such as GA4, Shopify Analytics or customer analytics platforms., • Practical experience using AI applications for content creation, analysis or automation., • Strong communication and stakeholder management skills across cross-functional teams., • Background in sales and marketing, with an understanding of how digital tools support field sales., • Hands-on mentality combined with strategic thinking., • Background in the beauty or professional skincare industry., • Experience working in an international organisation with global and local teams., • People leadership experience, or the ambition to build a team as the role grows., • Act as owner of the Dermalogica Shopify B2B Pro Shop, accountable for its commercial performance and customer experience., • Develop and manage the digital roadmap for the Professional channel., • Keep the shop up to date by continuously improving PDPs, landing pages and the ordering journey., • Manage B2B platform functionality such as customer-specific price lists, payment terms, company accounts and quick ordering., • Implement marketing offers and launch deals based on data-driven insights, in alignment with Trade Marketing., • Manage the budget for the platform and digital projects, as well as external partners and agencies., • Design and execute digital engagement strategies for smaller accounts outside the reach of the field sales team., • Develop and optimise digital workflows for onboarding new accounts and nurturing existing ones., • Drive adoption of the Pro Shop among PSTs and reduce friction across all digital touchpoints., • Work with the Digital Education Lead to integrate education content into the digital customer journey., • Lead the selection and implementation of a new CRM system, from requirements gathering and vendor evaluation through to rollout., • Own project plans, timelines, budgets and external implementation partners., • Ensure integration between Shopify B2B, CRM, ERP and RetentionX, in close collaboration with IT., • Drive change management and user adoption within the field sales team and among PSTs., • Lead further technology projects that support the digital transformation of the Professional business., • Monitor performance metrics and continuously improve digital initiatives based on analytics and RetentionX data., • Build regular reporting on the success measures below and share insights with Sales and Trade Marketing., • Use AI applications to increase efficiency in content creation, analysis and automation., • Collaborate closely with the field sales team to align digital tools with field sales strategies., • Act as the key liaison between Sales, Trade Marketing and Education to ensure cohesive digital execution., • Work closely with the CRM Manager and the Digital Trade Marketing Manager responsible for new customer acquisition., • Exchange learnings with the DTC team and with e-commerce and Pro Shop managers in other markets., • Contribute to the development of global e-commerce standards, processes and ways of working with the Global Digital Team., • Private Health Care with Vitality, • A 5% pension contribution from the company., • Your Birthday off work!, • 5 paid sick days per year, • £70 monthly product allocation, • Access to new product innovation before they hit the shelves so that you can experience the products first-hand, • 30% off other Unilever Prestige Brands such as Hourglass, Living Proof, K18, Murad and Kate Somerville, • Access to Unilever Discounts, an online shopping website discounts on multiple high street brands, • The opportunity for growth and progression, we really invest in your personal development through our Learning and development platforms. #J-18808-Ljbffr