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We are seeking a dynamic Social Media Growth Strategist to drive brand growth through strategic content creation, audience engagement, and business development. This role blends creativity with commercial acumen, ensuring both the agency and its clients achieve maximum visibility, engagement, and revenue. Key Responsibilities: 1. Social Media Strategy & Content Creation - Develop and implement data-driven social media strategies for clients and the agency. - Create high-quality content, including photos, videos, reels, and graphics, tailored for different platforms. - Maintain a consistent brand voice and aesthetic across all social media channels. - Identify and capitalise on trending topics, hashtags, and viral content opportunities. - Utilise SEO techniques, strategic posting schedules, and content optimisation to enhance reach. - Experiment with new formats such as live sessions, behind-the-scenes content, and interactive posts. 2. Community Engagement & Growth - Actively engage with followers by responding to comments and messages to foster relationships. - Develop influencer collaborations and brand partnerships to expand audience reach. - Monitor audience behaviour and refine engagement strategies accordingly. - Implement tactics to drive organic follower growth and increase engagement rates. 3. Business Development & Sales - Identify and approach potential clients who would benefit from social media marketing. - Create and deliver compelling pitches and presentations showcasing social media solutions. - Negotiate contracts and secure new business deals. - Maintain strong client relationships, identifying opportunities to upsell additional services. - Attend networking events, industry meetups, and online forums to generate leads. 4. Analytics & Performance Optimisation - Track and analyse social media performance using analytics tools. - Provide data-driven recommendations to improve content strategy and audience engagement. - Conduct competitor analysis to stay ahead in the market. - Adjust content and advertising strategies based on performance insights. 5. Daily Activities - Plan, create, and schedule content for multiple platforms. - Engage with followers, respond to queries, and interact with potential clients. - Research and brainstorm new content ideas based on emerging trends. - Reach out to potential clients and follow up on business leads. - Monitor campaign performance and make real-time adjustments. - Attend client meetings and provide strategic updates. Required Skills & Qualifications: 1. Advanced Content Creation – Proficiency in video editing, graphic design, and storytelling techniques for social media. 2. Data Analytics & Performance Tracking – Experience with analytics tools such as Meta Business Suite and Google Analytics. 3. Sales & Persuasion – Strong ability to pitch, negotiate, and close deals effectively. 4. Advertising & Paid Campaigns – Knowledge of running and optimising paid ads on Facebook, Instagram, TikTok, and LinkedIn. 5. SEO & Social Media Growth Strategies – Understanding of search engine optimisation (SEO) and platform algorithms. 6. Influencer & Community Management – Experience in building relationships with influencers, brand ambassadors, and online communities. 7. Crisis Management & Reputation Handling – Ability to manage negative feedback and social media crises professionally. 8. Time Management & Multitasking – Capability to handle multiple campaigns and client accounts efficiently. 9. Trend Forecasting & Innovation – Keeping up with emerging trends, platforms, and content innovations. 10. Public Speaking & Presentation Skills – Confidence in delivering presentations, pitches, and client consultations. Performance Metrics: - Growth in follower count and engagement rates. - Client acquisition and retention. - Revenue generated through social media marketing services. - Effectiveness of content and campaign performance. This role is ideal for a results-driven professional who can seamlessly blend content creation with business development, ensuring both the agency and its clients achieve outstanding online success.
About the job Ascott Hospitality UK is seeking an experienced and confident Sales Coordinator to become part of our Team. You will report to the CRO Manager, supporting the Sales and Reservations team with administration and booking enquiry to achieve confirmed revenue across our portfolio of properties. As our Sales Coordinator, you will be responsible for: Tracking each sales opportunity to close successfully Acting as a positive ambassador for EU properties ensuring that positive brand image is strengthened and maintained in all interactions with customers and colleagues Coordinating requests for groups and long stays proposals for EU properties Being responsible for groups and long stays enquiries and all related administration Ensuring all groups’ related tasks are completed communicated to the appropriate hotel departments Keeping property information relating to customer requirements, interests and market activities up to date Using Salesforce to input, maintain and plan targeted sales activity Building relationships with the bookers in order for them to return Handling, converting and closing enquiries to successful conclusion within agreed service levels Driving up-selling of rooms, supporting company’s performance Liaising with the client in order to obtain the necessary information required to ensure that their requirements are met, and expectations managed Providing cover and support for the other Sales Coordinators and Reservations Agents when required To be successful in the role of Sales Coordinator, we require: Previous experience working in a relevant sales environment Effective communication skills Good administrative and organisational skills Opera Cloud/RMS PMS experience desirable Guest service and Relationship Management focused This is your opportunity to be part of our team as a Sales Coordinator. We focus on your professional and personal development, and we offer: Genuine career opportunities within our business Valuable on the job training, along with access to our digital online learning platform and numerous other learning and development opportunities A travel allowance for every day you work to contribute to your commuting cost A PERKBOX subscription with benefits, retail discounts and savings available from your first day Employee Assistance Programme Refer a Friend bonus Employee Recognition Awards Ceremony and company team parties Once you pass your probation, a special staff rate when staying in our European properties Staff incentives when you and your team perform (If relocating) 30 days of relocation accommodation within one of our properties, whilst you find permanent lodging About Us At The Ascott Limited, we embrace diversity, equity, and inclusion, welcoming applicants of all backgrounds to create a supportive and thriving workplace where everyone can contribute their unique perspectives. A trusted hospitality company, Ascott’s presence extends across Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. Its diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments. Ascott's award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties. Required skills: Time Management, Decision Making, Customer Service, Multitasking, Organisation Skills, Attention to Detail, Sales, Customer Focus, Communication Skills, Problem Solving Discussed at venue Department: Sales Language required: English. The company At The Ascott Limited, we believe that our guests can be anywhere in the world, and still feel right at home. With a suite of accommodation options that spans serviced apartments & hotels, coliving properties, as well as independent senior living apartments, our guests can count on us for that sense of comfort and familiarity, be it for a short stopover or a new space to call their home. A trusted hospitality company, Ascott’s presence extends across Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. Its diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments. Ascott's award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties. This year, Ascott marks 40 years in hospitality service. Growing from strength to strength, powering up through new alliances and transforming challenges into triumphs, Ascott is trailblazing tomorrow and charting a new future of growth. Hear from Ascott’s past and present leaders as they share about their experiences in this tribute video, having witnessed Ascott’s growth to become truly Unlimited.