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  • Marketing and Commercial Manager
    Marketing and Commercial Manager
    3 days ago
    £44000–£53000 yearly
    Full-time
    Dagenham

    We are seeking a commercially minded, data-driven Marketing & Commercial Manager to lead our business growth strategy and elevate our digital presence. In this dual-focus role, you will be responsible for identifying revenue opportunities, managing marketing budgets, and driving scalable organic acquisition. The ideal candidate blends commercial acumen—such as pipeline management, partnership building, and pricing strategy—with a deep technical and strategic understanding of Search Engine Optimization (SEO). You will own our organic search roadmap to turn web traffic into a sustainable revenue pipeline. Key Responsibilities Commercial & Growth Strategy • Formulate and execute integrated marketing and commercial strategies to hit company revenue and profitability targets., • Identify new market opportunities, evaluate competitor models, and optimize product pricing or service tiers., • Manage the marketing and commercial budget, ensuring strict alignment with cost-per-acquisition (CPA) and ROI metrics., • Collaborate with sales and account management teams to align marketing pipelines with commercial outreach and business development goals. SEO & Organic Performance Strategy • Own the end-to-end SEO strategy across technical SEO, on-page optimization, content strategy, and authoritative link building., • Conduct exhaustive keyword research to pinpoint high-intent commercial terms that drive qualified leads and conversions, not just raw traffic., • Direct the content calendar, ensuring all digital copy, blogs, landing pages, and resources are optimized for search engines while providing genuine value to our target audience., • Oversee technical SEO audits, working alongside web developers to optimize site architecture, page speed, Core Web Vitals, mobile responsiveness, and schema markup., • Develop a robust, ethical backlink and digital PR strategy to enhance domain authority and search visibility in highly competitive spaces. Data Analytics & ROI Reporting • Monitor, track, and report on key organic performance metrics including organic traffic growth, keyword rankings, click-through rates (CTR), bounce rates, and organic conversion funnels., • Utilize advanced analytical tools (Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog) to extract actionable insights and uncover visibility gaps., • Translate complex digital data into high-level commercial forecasts, proving the direct impact of SEO performance on business revenue to senior leadership. Key Requirements & Qualifications • Proven experience as a Marketing Manager, Commercial Manager, Growth Marker, or a similar hybrid role., • Demonstrated track record of scaling organic web traffic and converting that traffic into measurable commercial revenue., • Advanced hands-on experience with SEO suites (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) and web analytics toolkits (GA4, Google Search Console)., • Strong understanding of search engine algorithms, ranking factors, and the distinction between informational, navigational, and transactional search intent., • Solid grasp of core commercial fundamentals, including budget management, financial forecasting, and margin evaluation., • Exceptional communication skills with the ability to manage external agencies, internal copywriters, and developers seamlessly., • Experience with Content Management Systems (CMS) such as WordPress, Webflow, or Shopify is highly desirable.

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  • Client Acquisition & Communications Lead
    Client Acquisition & Communications Lead
    13 days ago
    Part-time
    London

    Flexible freelance role for university and college students | Remote | Fitted around your timetable About the Role Build real marketing experience, a stronger LinkedIn profile and a better CV while earning alongside your studies. We’re looking for a student to represent two fast-growing compliance technology platforms: PoC360, serving US skilled nursing facilities, and CQCLogic, serving UK CQC-regulated care providers. You’ll be the public voice of both brands on LinkedIn and follow up with decision-makers who haven’t responded to our initial phone contact. Most of the heavy lifting is already automated. Our content is drafted by AI and published on schedule by a scheduling tool, so you’re not sitting online clicking “post” at set times. Your job is to review and sharpen the content, then handle the human parts that software can’t: replying to comments and sending personal, well-judged outreach messages. You choose when you work, around lectures, deadlines and exams. What You’ll Do • Review and improve AI-drafted LinkedIn posts for both PoC360 and CQCLogic, adjusting tone and terminology for each market (US Directors of Nursing and Administrators vs. UK Registered Managers and care providers), • Approve batches of content ahead of deadlines; the scheduling tool publishes them automatically, • Help grow both companies’ LinkedIn Company Pages by replying to comments and engaging with relevant people, • Send personalised LinkedIn follow-up messages (including InMail via Sales Navigator, which we provide) to decision-makers after our phone team’s first contact attempt, • Tailor outreach to each prospect’s situation, such as CMS survey citations in the US or CQC inspection outcomes in the UK, • Keep both brands clearly separate, so each audience hears a consistent voice, • Track engagement, response rates and outreach outcomes, and share a short summary regularly, • Talk through messaging and campaign priorities with the founder What You’ll Gain • A standout CV and LinkedIn profile: hands-on experience running content strategy and outreach for two real companies in two countries, with results you can point to, • Practical marketing skills: content planning, social media automation, B2B outreach, personalisation, and reading engagement data, • Sales Navigator experience: a tool employers in B2B sales and marketing look for, • Exposure to regulated-sector marketing: a niche that sets you apart from graduates with generic social media experience, • A reference and a real portfolio from a founder who’ll see your work first-hand What We’re Looking For • Currently studying at a university or college (any subject, though business, marketing, communications, health or social care are a plus), • Strong, professional written English; you’ll write messages that senior decision-makers actually read, • Organised and self-directed: you’ll manage your own deadlines without being chased, • Comfortable keeping two audiences and two brands distinct, • Curious about healthcare compliance (we’ll teach you the US CMS survey process and UK CQC inspection framework; you don’t need prior knowledge), • Willingness to learn LinkedIn Sales Navigator (training provided) Nice to have: an existing LinkedIn presence, or experience running a society, club or personal brand online. Details • Location: Remote, • Hours: Flexible, typically 5-8 hours a week; quieter during exams, • Training: A written onboarding guide covers both products, both markets and our brand voice

    Immediate start!
    No experience
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