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THIS™

Product Marketing Manager

hace 5 días

City of London

What is THIS™? THIS™ is a high-growth, VC-backed emerging leader in producing plant-based food. Meat-alternatives, to be exact. In fact, if we’re being reallllly exact – our products are at the leading-edge of the plant-based sector in terms of taste, texture and appearance. Here’s our insta, for a quick stalk - ___ THIS™ is a high-growth, VC-backed emerging leader in producing plant-based food. Meat-alternatives, to be exact. In fact, if we’re being reallllly exact – our products are at the leading-edge of the plant-based sector in terms of taste, texture and appearance. Here’s our insta, for a quick stalk - It’s worth mentioning that since our launch in June 2019, the company has experienced extremely significant growth in revenue. In 2023, THIS™ topped The Grocer and Alantra’s annual Fast 50 list, a ranking of the country’s fastest-growing food and drink companies on two-year sales growth. We have big ambitions and aim to continue this growth trajectory to be the number 1 plant-based brand in the UK. Bring it on! Why are we doing THIS™? Andy and Pete our co-founders in their last job they sold tonnes (literally tonnes) of meat. Then they felt bad. Also, they felt like meat-alternatives weren't really for people who love the taste of meat. So, they basically ended up making THIS™ for themselves, but they’d reallllly love other meat-lovers to give it a go too. But what it’s really about at THIS™ is our vision to have a world where animals aren’t food and the environment is protected. Our mission statement to guide us in getting there is: “We will lead a revolution with our ridiculously delicious and nutritious plant-based food.” What’s with this role? What you’ll be doing (and smashing): you’ll be the guardian of our product range, from that first spark of an idea to the moment it hits the shelves (and beyond). You’ll make sure we’re creating products that matter to our consumers, not just filling gaps on a spreadsheet. You’ll run our monthly portfolio performance review and help steer the annual brand planning process with the Marketing Director. Together, you’ll make sure THIS™ products are flying high at every stage of their lifecycle. From spotting the next big thing in plant-based to making sure our existing range keeps wowing meat eaters and vegans alike: you’re on it. You’ll also be a key part of our innovation process, working hand in hand with Product Development to make sure what we launch is ridiculously tasty, totally consumer-led, and strategically bang on. Oh, and you’ll work with the Marketing team to launch products that get people talking, buying, and shouting about THIS™. This role reports directly into the Innovation Director so that Product Development and Product Marketing work side by side. You'll work closely with the Marketing Director to ensure Product and Brand are joined at the hip. What will you be getting up to? • Product proposition: Define what makes each product a must have, not a “meh”. Nail the consumer story, USP, and point of difference and keep everyone true to the brief., • Product briefs & foodie flair: Lead the writing of briefs that make mouths water and make sense; including consumer rationale, usage occasion, features, benefits, all that good stuff. Food is culture, and you’ll bring serious foodie passion and creative spark to everything you touch., • Brand planning: Partner with the Marketing Director to make sure our brand lives and breathes through every innovation, renovation, and portfolio decision. Take time to find white space and fill it brilliantly., • Consumer insight: Be the voice of our consumer. Always. Use data, trends, and real-world insights (Circana, Kantar, Mintel, Reddit, TikTok, whatever it takes) to guide smart, strategic choices. Working closely with our category insights guru., • Stage and Gate: Be the marketing lead for the S&G process. You’ll work cross functionally with teams across the business to make sure each project delivers, anything from NPD to EPD., • Portfolio strategy: Team up with the rest of the business to ensure we have a consumer-focused portfolio that drives growth and relevance. Assess SKU performance, optimise the range, and understand innovation and renovation gaps to keep the portfolio strong and competitive, • Packaging & claims: From pack design to punchy claims, you will make sure everything screams THIS™. You’ll own the words, validate the claims, and make sure our packs look as good as they taste., • Product to market: Work with Marketing to plan and deliver launches that make noise (the good kind). Keep tabs on performance post-launch and pivot fast if needed., • Continuous improvement: Because good isn’t good enough. Use feedback, data, and new tech to make our products even better and if we say “new and improved”, we mean it…., • Line management: Support and grow our Junior Product Marketing Manager, helping them drive product projects and become a confident voice of the consumer across the business. What are we looking for? • Bachelor’s degree in business, Marketing, Computer Science, or related field (MBA preferred)., • 3+ years of experience in product management or related role., • Strong understanding of product lifecycle management., • Excellent communication, leadership, and problem-solving skills., • Experience working with cross-functional teams in a fast-paced environment., • Analytical mindset with a data-driven approach to decision-making. Alignment with our company values: • Be Kind: We strive to always be kind, support and include each other, we’re honest and give feedback, we’re considerate and act with love and trust, we have fun, and look after our the planet., • Be Brave: We’re adaptable and embrace change, we’re resilient and have a growth mindset, we think creatively and speak up, we change course if we need to, and we learn and grow., • Be Focused: We always drive towards our mission and vision, we make sustainable long-term decisions, we deliver for our consumers by prioritising the right things, we think business-minded - brand and consumer, and we own our own roles., • Be Passionate: We’re ambassadors of our company and products, we’re THIS™ geeks and experts, we’re purpose-led, and we’re aware of our impact on the outside world. From our side • A competitive salary that fairly recognises your experience and potential., • 25 days paid Holiday Allowance, plus the 8 bank holidays, plus 1 paid Wellbeing Day a month to take off to dedicate to yourself. That’s a total of 45 paid days off per full year – we care about our team’s wellbeing, so we make sure you have time to fully switch off, rest, and recharge., • Hybrid working – 3 days (Tues, Wed, Thu) in the office, • Flexible working hours – We're not a 9-5. Our focus is on your ability to deliver for the business, not your ability to keep strict working hours., • Private healthcare, • Life assurance, • Mental health support - the company pays for Spill, a mental health wellness provider that gives everyone access to mental health resources, and free therapy sessions., • Access to our Freebie Freezer so you can eat as much of THIS™ as you fancy. The chance to have a meaningful impact As a relatively small, albeit growing, team you'll be exposed to, and have the chance to contribute towards, challenges and projects at all levels and in all areas of the business. A good idea is a good idea, regardless of the experience or seniority of who came up with it. We'd love to hear from you, so feel free to apply with your CV and we’ll get back to you as soon as we can! THIS’ Equity, Diversity and Inclusion hiring commitment We are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels a true sense of belonging. We celebrate the unique backgrounds, perspectives, and experiences of all our team members and strive to create an environment that encourages authenticity, collaboration, and growth. We actively encourage applications from individuals of all backgrounds, particularly those underrepresented in our industry. If you need any adjustments to the recruitment process to help you perform at your best, please let us know – we're here to help you.

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