Marketing Manager
10 days ago
London
Marketing Manager Required\n\nKey Responsibilities \n\nStrategic Ownership\nExecute marketing strategy alongside the Product department to align with company goals.\nAssist in forecasting and managing revenue targets across marketing\nManage the marketing budget to ensure efficient allocation and strong ROI.\nIdentify and support delivery of new or expanded revenue opportunities.\nPresent key performance data to the Senior Management Team (SMT), including lead volumes and campaign metrics, to support strategic decision-making and business planning ensuring marketing activity is delivered on time, within budget.\nIdentify key areas for growth and expansion Creative and Brand Positioning\nPlan and deliver multi-channel marketing activity to drive customer acquisition, conversion, and loyalty.\nCreate compelling, on-brand content and visuals that improve engagement across digital and offline channels.\nTranslate insights into standout creative concepts and high-quality assets (copy, visuals, video) that strengthen brand distinctiveness and improve engagement\nEnsuring all creative assets are cohesive, high-quality, and aligned to brand guidelines\nOversee PR and brand storytelling (media relations, press releases, press trips) to amplify reach and credibility\nWork with the Digital Marketing Manager to ensure alignment across all media and offline marketing.\nMonitor competitor activity and market trends to inform commercial strategy.\nPartnerships & External Relations\nBuild and manage Coop Partnership strategies with tourist boards, cruise lines, and other strategic partners.\nSupport commercial negotiations with suppliers and external partners.\nManage agencies and retainer partners to ensure commercial value and alignment.\nPerformance & Data-Driven Decision Making\nUse customer and campaign data to refine messaging, product positioning, and performance.\nTrack and report on campaign and product performance, optimising strategies based on insights.\nConduct strategic marketing and product analysis to guide commercial decisions.\nOptimise acquisition funnels, landing pages, and email journeys to maximise ROI.\nTeam Leadership & Development\nLead, mentor, and support a small marketing team\nStrategic and People lead for the Product departmentOversee the department's direction, look after the team's culture and wellbeing and being the senior reporting contact for the department -Work closely and cohesively with the Product department to make informed decisions\n\nSet clear objectives, provide support, and promote a culture of creativity, innovation, and commercial focus.\n\nAlign team objectives with business goals and ensure high performance across all commercial functions.\n\n About You \n\nProven experience in a commercial or marketing management role within the travel industry.\nStrong creative flair\nHands-on marketing experience across digital and offline channels, with a focus on performance and ROI.\nExcellent communication and negotiation skills, with confidence in representing the business externally.\nExperience leading and developing small teams.\nStrong analytical skills, with the ability to interpret data and make commercially sound decisions.\nUnderstanding of product development, contracting, and supplier negotiation.\nBring experience or a strong understanding of the Latin American tourism sector.interested please apply here or email (url removed)