Paid Media Manager
29 days ago
London
Paid Media Manager (Entertainment) London (Hybrid – 2 days per week in-office) Salary up to £50K About the Role We’re looking for a Paid Media Manager to plan, execute, and optimise paid media campaigns for entertainment brands, including film, TV, streaming, live events, and cultural brands. You’ll play a hands-on role in delivering high-impact, audience-led campaigns that drive awareness, engagement, and ticket or subscriber conversion. This role suits someone who understands both performance marketing and brand storytelling, and who thrives in a fast-paced, culturally driven agency environment. Key Responsibilities Paid Media Strategy & Activation • Plan, launch, and manage paid media campaigns across paid social, paid search, display, video, and programmatic, • Build channel strategies aligned to campaign objectives such as awareness, reach, engagement, ticket sales, or subscriptions, • Translate audience insights and cultural moments into effective paid media plans, • Optimise campaigns in-flight to maximise performance against agreed KPIs (CPM, CPC, CPA, reach, frequency, conversions), • Manage budgets, pacing, and forecasting across multiple campaigns and release timelines, • Analyse performance data to deliver actionable insights and post-campaign learnings, • Work closely with creative teams to brief, feedback, and optimise campaign assets, • Ensure media plans support creative ideas and amplify storytelling, • Act as a key paid media contact for clients, contributing to planning sessions, status calls, and performance reviews, • Support new business pitches, media planning, and audience research, • Contribute to paid media best practices, tools, and ways of working, • Stay up to date with platform updates, ad formats, and entertainment industry trends Skills & Experience Required • 3 + years of paid media experience, ideally within an agency environment, • Hands-on experience across paid social (Meta, TikTok, YouTube) and paid search; programmatic experience is a plus, • Strong understanding of upper- and mid-funnel media metrics and optimisation approaches, • Experience managing fast-paced, time-bound campaigns (e.g. launches, premieres, events), • Strong analytical skills and confidence working with performance and brand metrics, • Excellent communication and collaboration skills