Master Brand and Membership Strategist
2 days ago
Manchester
Role: Master Brand and Membership Strategist Contract:3months Pay: £500 per day via Umbrella, inside IR35 Location: Manchester, Hybrid We’re looking for a strategic thinker to define and evolve our brand promise, customer value, and membership proposition—ensuring clarity, distinctiveness, and consistency across all customer touchpoints. This role will be a critical partner to marketing managers, ensuring all marketing activity builds long-term brand equity while driving short-term outcomes. Key Responsibilities Brand Strategy & Positioning • Develop and refine brand promise, tone of voice, and messaging frameworks., • Work with stakeholders to develop propositions and proof points into potential messages within the brand platform., • Create and manage the long-term Master Brand plan., • Ensure alignment of brand and customer strategy with company purpose, customer insight, and commercial priorities., • Translate brand positioning into creative and campaign planning (including campaign-ready guidance)., • Define and evolve brand architecture to support multiple tiers (e.g., own-label, value ranges, sustainability)., • Create and manage brand toolkits, ensuring consistency across visual identity and verbal expression., • Partner with research and insight teams to understand customer perception, need states, and emotional drivers., • Define target audiences at brand level., • Monitor competitor brand activity and macro consumer trends to shape brand evolution., • Support marketing managers by creating strategic briefs and input into campaign plans, ensuring strong brand linkage., • Shape upstream thinking on new propositions, categories, partnerships, or brand activations. Identify growth opportunities., • Collaborate closely with marketing, creative, product, commercial, and agency teams., • Contribute to brand training and alignment sessions across the business. Essential • 5+ years’ experience in brand strategy, planning, or marketing strategy (agency or in-house)., • Strong grasp of brand building principles and how to apply them in commercial contexts., • Excellent skills in insight synthesis, positioning development, and storytelling., • Familiarity with creative development processes, agency collaboration, and how propositions translate into creative output (advertising and/or content)., • Confident influencing at all levels, with ability to simplify the complex., • Background in FMCG, retail, or supermarket environments., • Experience in brand architecture, sub-brands, and/or own-label strategy., • Strong understanding of customer segmentation, research techniques, and behavioural insight., • Strategic thinker with a strong sense of customer and cultural empathy., • Passionate about building brands with purpose and consistency., • Curious and insightful, loves digging into research and trends., • Collaborative, persuasive, and trusted as a strategic partner., • Balances creativity with pragmatism; can think big but act commercially.