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Head of Marketing Salary: £52,221 Benefits: 33 days paid holiday pro-rata including bank holidays, free zoo entry for family and friends, staff discounts on food and retail, free parking, Employee Assistance Programme, and training from first aid to specialist skills. Hours: 37.5 per week, permanent Location: On-site, mostly based at Paignton Zoo (Devon) with regular visits to Newquay Zoo (Cornwall) Reports to: Senior Leadership Team Line manages: Digital Marketing Officer, Marketing ExecutiveWhy this role This isn't a single-site marketing role. You're leading across two zoos (Paignton in Devon, Newquay in Cornwall) as part of Libéma, a major Netherlands leisure group. That dual-site complexity comes with access to international best practices, innovation infrastructure, and genuine growth support most UK attractions don't have. The job is to drive visitation, grow revenue, build brand strength. But both zoos are built on conservation—real education, research, authentic animal welfare. Your marketing has to work commercially and mean something. That's the difference. You'll lead a small team (Digital Officer, Marketing Executive) and sit at Senior Leadership Team level. Hands-on leadership, not a distant strategic role.What you'll do Develop marketing strategy across both sites that drives ticket sales, memberships, events and secondary spend. Manage multi-channel campaigns (digital, print, PR, social, email, outdoor), own the ROI reporting and use data to improve what works. Build your marketing team, translate business strategy into clear priorities, and develop capability across digital, campaign management and brand consistency. Manage brand positioning and protect visual identity across both sites. Listen to visitor feedback and use analytics to drive improvement. Represent both zoos at tourism forums (DATA, ERA), build relationships with media and agencies. You'll occasionally work weekends and bank holidays as part of the duty management rota.Who we're looking for Essential: You've led a marketing function in leisure, hospitality, visitor attractions or retail. You have a track record of strategies that drive revenue and visitation. You've run multi-channel campaigns, managed marketing budgets and used data to make decisions and report results. You know how to build and lead a team, manage brand consistency and represent an organisation externally. You're commercially minded and solutions-focused. Desirable: Experience across multiple sites, brand repositioning, or working with international leisure groups.Why these zoos Both have established visitor bases and real conservation foundations. Libéma owns them seriously—investment in innovation, support from senior leadership & real career development. We're an equal opportunities employer committed to inclusion and diversity.

We’re looking for a passionate, creative and commercially minded Head of Marketing to lead the marketing for Paignton Zoo and Newquay Zoo. Setting the direction for the marketing function across two iconic attractions, you will drive visitor numbers, grow revenue, build brand awareness and ensure campaigns are as engaging and inspiring as the experiences we offer. Working alongside a talented marketing team, you will bring fresh ideas, create standout campaigns, and maximise new digital opportunities to connect with audiences from first‑time visitors to loyal supporters and members. By staying ahead of leisure, tourism and tech trends, you will help shape visitor products – tickets, memberships and events – and ensure they meet customer needs while supporting commercial goals. Every day will mix high‑level strategy with hands‑on delivery: long‑term brand planning, performance review, event launches and content production that brings our conservation stories to life. You will also elevate the profile of both zoos, building strong relationships with tourism partners, media contacts and industry organisations, ensuring every interaction inspires people to visit, support and champion our work. As a hands‑on, onsite leader in a seven‑day business, you’ll also be part of the duty‑management rota, working occasional weekends and bank holidays to support smooth operations. We’re looking for a confident, hands‑on marketing leader with experience in leisure, hospitality, visitor attractions or any other customer‑focused environment. • A degree in Marketing, Communications, Business or a related field, plus evidence of ongoing professional development., • Proven experience leading a marketing team or function, ideally within a commercial, visitor attraction, leisure, tourism or retail environment., • A strong track record of creating and delivering marketing strategies that drive revenue, visitation or customer growth., • Hands‑on experience running multi‑channel campaigns across digital, print, PR, social, email and outdoor media., • Confidence managing marketing budgets and maximising return on investment., • Skilled in using data and analytics to guide decisions, improve performance and report on results., • Experience working with external agencies and collaborating across departments., • Strong brand management experience, ensuring consistent and high‑quality visual identity., • Able to build relationships, manage stakeholders and represent the organisation externally., • Experienced in monitoring performance and driving continuous improvement., • An inspiring leader who can motivate, develop and performance‑manage a team., • Commercially minded, with the ability to spot and drive revenue opportunities., • Excellent communicator with strong influencing and relationship‑building skills., • Analytical, solutions‑focused and confident interpreting data and KPIs., • Highly organised, able to juggle multiple campaigns, deadlines and budgets., • Creative and able to turn ideas into effective marketing activity., • Strong attention to detail and excellent organisational skills., • Confident using marketing and digital tools such as CRM systems, email platforms, analytics software and social media management tools. Enjoy 33 days of paid holiday pro‑rata (including Bank Holidays) and access to top‑tier training – from First Aid to driving a tractor. Your family can join the adventure with free zoo entry for loved ones and substantial discounts on food and retail while you’re on site. Free on‑site parking and an Employee Assistance Programme support wellbeing. Other workplace perks include paid staff spaces, opportunities for cross‑department collaboration, and a supportive team culture. We proudly champion equality of opportunity for all our team members. We welcome applications from individuals of all backgrounds and identities, including but not limited to age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnerships. Inclusion is part of our culture – everyone deserves the chance to thrive here. #J-18808-Ljbffr

This job is with Kantar, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.Please do not contact the recruiter directly.We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we li

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