Head of Marketing - Defence & Commercial
3 days ago
Basildon
Head of Marketing Location: South Cambridge / North Essex Reporting to: Head of Defence Sales The Role Matchtech are working with a Technology business who are seeking an experienced Head of Marketing to develop, lead, and implement a company-wide marketing strategy. This senior role involves managing a small but highly effective marketing team and plays a key part in driving growth across multiple technology-led sectors. The primary focus of the position is market‑qualified lead generation within the Defence & Security sector, supported by broader marketing activity across adjacent markets including Space & Satellite, healthcare, Internet of Things, and automotive. Key Responsibilities Drive proactive lead generation through targeted brand awareness initiatives Develop and lead Defence-focused marketing campaigns to support engineering services and accelerate growth into product delivery Identify and analyse market trends to guide and support sales activities Define and maintain target prospect companies within the Defence market Conduct competitor and market analysis Increase brand awareness and value across key internal and external platforms, including conferences, websites, blogs, social media, and PR Ensure alignment of sales and marketing materials, including capabilities statements and case studies Work closely with technical leadership to translate market insight into IP and technology roadmap development Manage all public relations activities, including representing the organisation at international events as required Oversee the effective use of marketing tools such as SEO, analytics, and performance tracking Identify, appoint, and manage external marketing agencies or partners where necessary Candidate Profile Experience working within the Defence market An honours degree with a Marketing qualification (a STEM background is desirable) Experience leading a marketing function within a technology or engineering-led business A proactive, commercially focused professional with the ability to drive change and deliver immediate impact What's on Offer Competitive salary with performance-related bonus Comprehensive benefits package including contributory pension, private medical insurance, life assurance, and 25 days' annual leave Hybrid working arrangements A senior-level opportunity to shape marketing strategy within a highly technical and respected business For more information, please apply now and we'll be in touch