Social Media Manager
2 days ago
City of London
Location: London (Hybrid: 23 days/week at our Notting Hill head office showroom, plus travel to partner studios across the UK) Contract: Full Time Salary: 35,000 per year (+ benefits) Start Date: ASAP About FLD FLD is reimagining Reformer Pilates for modern life, blending beautiful design, smart engineering and feel-good movement. Were an award-winning wellness brand on a rapid growth trajectory, expanding into new regions globally. Beyond the home, FLD is now in 120+ studios, commercial gyms, hotels and wellness spaces across the UK and Europe, and were imminently launching a new athleisure brand. Weve also just released our brand-new Original FLD Reformer with Easi-FOLD, the first of its kind globally. The Role Were looking for a Social Media Manager who lives and breathes social. Youll own our multi-channel strategy and execution across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube, growing audience, engagement and community while bringing our brand to life daily. This is a hands-on role with leadership moments. Youll plan the calendar, brief and produce content, manage creators, and report on performance. Youll work from our Notting Hill showroom 23 days/week and spend additional time on the road at partner studios across the country capturing content with instructors, members, guests, the FLD team, and behind-the-scenes moments. There will also be occasional events where youll support on-the-ground content capture. What you'll be doing: • Own the social strategy & calendar across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube, • Plan, produce and publish platform-native content (short & long form), including shoots, UGC, and creator collaborations, • Community management: daily engagement, DMs, comments, social care alignment with CX; uphold our warm, on-brand voice, • Growth & optimisation: trend mapping, hooks, thumbnails, titles, SEO (esp. YouTube), retention tactics, A/B testing, • Influencer/creator management: sourcing, briefing, contracting (where needed), content approvals and performance tracking, • Analytics & reporting: weekly insights, KPI dashboards, learnings and recommendations for continuous improvement, • Campaign support: launches, events, partnerships; on-the-ground capture and real-time posting, • Governance: maintain asset libraries, tone-of-voice and visual guidelines; ensure consistency across channels, • Cross-functional: collaborate with content, product, retail/partner studios, and CX to tell cohesive stories What we're looking for: • 3+ years in a social-first role (brand, studio, agency or creator-led), with examples of audience and engagement growth, • Proven video skills (planning, filming, editing) across short & long form (CapCut, Premiere Pro, Final Cut or similar), • Channel expertise: deep understanding of what performs natively on Instagram, TikTok and YouTube and how that differs from Facebook, Pinterest and LinkedIn, • Copy & storytelling: sharp, concise captions; comfort scripting VO and on-screen hooks, • Data-fluent: confident using platform analytics to drive decisions, • People & project management: able to brief creators, juggle timelines, and ship consistently at pace, • Basic motion/graphics (captions, lower thirds, overlays), • Passion for health & wellness; experience with Reformer Pilates is a bonus Nice to haves: • Experience with paid social coordination and whitelisting, • Familiarity with influencer platforms/CRMs and scheduling tools What you'll get: • 35,000 salary per year, • Complementary FLD Reformer Bed, • Vitality Health Insurance (with wellness perks), • BUPA Dental Scheme, • Gym membership contribution, • Cycle to Work Scheme, • Flexible hybrid working (Notting Hill showroom 23 days/week + UK studio travel), • Access to launches, events and creative days with the founding team, • A chance to shape the voice and growth of a purpose-led, design-forward wellness brand