London
Bradford Jacobs have partnered with an innovative, experience-led wellness and digital platform to recruit a talented Copywriter to join their growing team. This organisation blends digital experiences with in-person offerings and membership features, creating meaningful, community-driven environments designed to help individuals connect more deeply with themselves and others. With strong growth plans ahead, they’re looking for a skilled storyteller who can bring their brand voice to life across digital touchpoints. The Opportunity As Copywriter, you will play a key role in shaping the organisation’s online presence. Working closely with marketing, product, UX, design, and leadership teams, you’ll craft compelling website and campaign copy that is emotionally intelligent, engaging, and conversion-focused. This is an ideal opportunity for someone who thrives in purpose-driven, experience-led brands and understands how to balance creativity with performance. Key Responsibilities • Write, edit, and refine website content across landing pages, product pages, blog articles, and community storytelling pieces., • Translate the organisation’s digital and in-person experiences into compelling, human-centred narratives., • Optimise copy for SEO (including keyword integration, meta descriptions, headers, and linking strategies) while maintaining authenticity and tone., • Ensure brand consistency across all digital channels with a warm, grounded, and community-focused voice., • Proofread and polish digital assets for marketing campaigns, email journeys, and product launches., • Partner with UX and design teams to create intuitive, uplifting user journeys through thoughtful microcopy and web content., • Identify opportunities to expand and enhance the broader content ecosystem, including educational resources and community storytelling., • Contribute to evolving the brand voice in line with the organisation’s mission and audience growth. About You • Bachelor’s degree in Communications, English, Journalism, Psychology, or a related field., • 3+ years’ experience in copywriting or editing within lifestyle, wellness, experiential, or community-led brands (digital platforms or subscription models advantageous)., • Strong understanding of storytelling, tone, pacing, and emotionally intelligent writing., • Solid knowledge of SEO best practices and tools such as SEMrush or Ahrefs., • Experience working with CMS platforms (e.g., Webflow, WordPress)., • Comfortable collaborating cross-functionally in a dynamic, remote-first environment., • Highly organised with exceptional attention to detail. Desirable Experience • Background in wellness, mindfulness, or community-based platforms., • Understanding of UX/UI writing principles with a strong focus on empathy and user flow., • Familiarity with digital subscription products, mobile app ecosystems, or experiential marketing., • Personal or professional interest in mindfulness, psychology, or somatic practices. Salary up to £44,000 per annum DOE. This is a 100% on-site role in the Blackfriars area of London. Please do not apply if you cannot commit to this working model.