Digital Marketing Analyst
2 months ago
£33500–£39000 yearly
Full-time
London
Job Description:
We are seeking an experienced Digital Marketing Analyst to lead our data-driven marketing efforts. You will be responsible for analyzing and interpreting online customer behavior, campaign performance, and sales data to provide actionable insights that drive our marketing strategies. This role will involve close collaboration with both internal teams and external partners, including our suppliers in China, ensuring that market analysis directly impacts supply chain decisions, inventory management, and marketing campaigns.
Key Responsibilities:
Analyze digital marketing data, including PPC, SEO, email, and social media performance, to provide actionable insights.
Monitor website analytics to track customer behavior, product performance, and conversion rates.
Work closely with the product and supply chain teams to align marketing performance with inventory levels, ensuring timely adjustments to marketing strategies based on product availability from our Chinese suppliers.
Generate regular reports on marketing KPIs, offering recommendations to improve campaign effectiveness and ROI.
Collaborate with the creative and content teams to develop data-backed marketing strategies and optimize user experience.
Keep up-to-date with e-commerce and fashion industry trends to help guide campaign strategy and positioning.
Provide feedback to the procurement team based on market trends and customer behavior to support more effective supply chain and product launch decisions.
Qualifications:
Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
2-3 years of experience in digital marketing analysis or a similar role, preferably within the fashion or e-commerce sectors.
Strong understanding of digital marketing channels such as Google Ads, Facebook Ads, SEO, and email marketing.
Proficiency with analytics tools like Google Analytics, Data Studio, and Excel; experience with platforms like Shopify is a plus.
Fluency in Mandarin is a strong advantage, especially for communicating with Chinese suppliers and interpreting relevant market data.
Exceptional analytical skills with the ability to translate data into actionable insights.
Strong communication skills, with the ability to work effectively across teams and with external partners.
Why Join Us?
Be part of a fast-growing fashion brand committed to sustainability and quality.
Opportunity to make a real impact by influencing both marketing and operational strategies.
Work in a collaborative, innovative environment with the flexibility of a remote work setup.
