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Digital Marketing Manager (E-commerce) Location: London or Birmingham, UK Job Type: Full-Time, Permanent Work Arrangement: Office-Based Experience Required: 6–8 Years About Cake Craft Cake Craft is one of the UK's leading online retailers specialising in cake decorating, baking supplies, baking tools, partyware, and celebration products. Serving hobbyists, home bakers, and professional cake decorators alike, CakeCraft offers an extensive range of products through its e-commerce platform and is committed to delivering exceptional customer experiences, industry-leading product selection, and continuous innovation within the baking and celebration market. As we continue to grow, we are investing in building a best-in-class digital marketing function to accelerate customer acquisition, customer retention, brand growth, and online revenue across the UK. This is an exciting opportunity to join a growing e-commerce business and play a pivotal role in shaping its future digital marketing strategy and performance. The Opportunity We are seeking an experienced Digital Marketing Manager with a proven track record in e-commerce marketing. The successful candidate will be responsible for developing and executing the company's digital marketing strategy while building and managing a dedicated in-house marketing team. This is a hands-on leadership role requiring both strategic vision and operational excellence. The ideal candidate will have experience growing e-commerce brands, managing cross-functional marketing teams, and delivering measurable commercial results. Role Overview The Digital Marketing Manager will be responsible for developing and executing the overall digital marketing strategy for CakeCraft UK. The successful candidate will build processes, establish performance metrics, manage internal specialists, and drive sustainable growth across all digital channels. The role requires a hands-on leader who can combine strategic thinking with operational execution and create a high-performing digital marketing department from the ground up. While specialist resources will manage day-to-day SEO, content creation, email marketing, influencer marketing, and creative execution, the Digital Marketing Manager will provide strategic direction, operational leadership, and performance oversight across all functions. The role will focus on ensuring all marketing functions operate in a coordinated manner through structured planning, content governance, campaign management, and performance oversight. Key Responsibilities Digital Strategy & Growth · Develop and execute Cake Craft's digital marketing strategy aligned with business objectives and revenue targets. · Own digital marketing performance against revenue, customer acquisition, retention, and profitability goals. · Identify opportunities to increase online visibility, customer engagement, and sales performance. · Develop annual, quarterly, and monthly marketing plans aligned with commercial priorities. · Drive sustainable growth through data-driven decision-making and continuous optimisation. Content & Campaign Management · Own the end-to-end content planning and campaign execution process across all digital channels. · Develop and maintain an integrated marketing calendar to ensure consistent content publishing and campaign delivery. · Coordinate seasonal campaigns, product launches, promotional events, and brand initiatives. · Ensure alignment between SEO, content, email marketing, influencer activity, and commercial objectives. · Establish content workflows, approval processes, and campaign management frameworks. · Drive consistency in brand messaging, content quality, and customer communications across all customer touchpoints. Team Leadership & Department Development · Build and lead Cake Craft's digital marketing department from the ground up. · Establish workflows, reporting structures, and performance standards. · Build systems, processes, and governance required to scale the marketing function effectively. · Foster a collaborative, performance-driven culture focused on continuous improvement. · Support future recruitment and team expansion as the business grows. Essential Requirements · 6–8 years of digital marketing experience, preferably within an e-commerce or direct-to-consumer (D2C) environment. · Minimum 3 years of experience in a leadership or managerial role. · Proven experience managing and developing marketing teams. · Demonstrated success in driving online revenue growth and customer acquisition. · Strong understanding of digital marketing strategy, content management, campaign planning and execution, SEO, email marketing, influencer marketing, and conversion rate optimisation, with the ability to lead specialist teams across these functions. · Experience creating marketing processes, workflows, reporting structures, and scalable operating models. · Experience working with marketing analytics and performance reporting tools. · Experience leveraging AI-powered marketing tools, automation platforms, and analytics solutions to improve efficiency, content production, customer engagement, and marketing performance. · Commercially minded with a strong focus on ROI and business growth. · Excellent communication, leadership, stakeholder management, and project management skills. Preferred Experience · Experience working within direct-to-consumer (D2C) brands, e-commerce businesses, consumer products, FMCG, lifestyle, home décor, or home furnishings sectors. · Experience managing multiple digital marketing channels and cross-functional marketing teams. · Experience with Shopify or similar e-commerce platforms is advantageous. · Hands-on experience with Klaviyo, Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms. · Experience building teams, processes, reporting frameworks, and scalable marketing functions from the ground up. Key Performance Indicators (KPIs) The successful candidate will be measured on: · E-commerce Revenue Growth · Organic Traffic Growth · Return on Marketing Investment (ROMI) · Campaign Delivery & Execution Effectiveness · Content Publishing Consistency · Team Performance & Department Development What Success Looks Like Within the first 12 months, you will: · Build a structured and scalable digital marketing function. · Establish clear team structures, responsibilities, and reporting systems. · Implement a consistent content and campaign planning process. · Create a reliable publishing cadence across all key marketing channels. · Improve alignment between SEO, content, email, influencer, and creative functions. · Increase organic traffic, customer retention, and online revenue. · Deliver measurable growth in e-commerce sales and profitability. · Create a marketing operating model that supports the long-term growth of Cake Craft. Why Join Cake Craft? · Opportunity to build and lead a digital marketing department from the ground up. · High level of ownership and autonomy. · Direct impact on business growth and strategy. · Work with one of the UK's leading e-commerce brands in the baking and cake decorating industry. · Career progression opportunities as the business scales. Location Requirement: This is a full-time office-based role. Candidates must be willing to work from either our London or Birmingham office.

QSR Area Manager within Essex Area. The area Manager is responsible for the overall operational, commercial and people performance of the stores within their assigned area. The role is accountable for ensuring stores operate to company standards, achieve financial and KPI targets, maintain full compliance, and deliver a consistently strong customer experience. The area Manager will lead, coach and develop Store Managers and their teams, drive local sales opportunities, support Head Office initiatives, and ensure each store operates efficiently, safely and in line with business objectives. Key Responsibilities Operational Leadership • Oversee the day-to-day performance of all assigned corporate stores., • Ensure stores open and close on time and operate in line with company standards and procedures., • Maintain consistently high standards across food quality, cleanliness, customer service, health and safety, and overall store presentation., • Support stores operationally where required, including during peak periods, manager absence, staffing shortages or other business-critical situations., • Conduct regular store visits and operational reviews, recording findings and actions as required., • Ensure store managers complete all required administration, checks and reporting accurately and on time. Commercial Performance • Take full ownership of store P&L performance, ensuring financial targets are achieved and stores operate in line with business objectives., • Drive store sales, labour efficiency, food cost control and overall profitability across the area., • Review KPI performance regularly and implement clear action plans where standards or targets are not being met., • Analyse store performance data, including sales, labour, food variance, wastage, coupon use, remakes, edited orders and voids, and act on trends promptly., • Review aggregator performance and ensure appropriate analysis and follow-up action is taken to support sales and operational standards., • Work closely with Head Office to support and execute marketing plans, promotions and local sales initiatives across stores., • Contact and engage with local businesses to build sales opportunities, local partnerships and wider brand presence within each store’s trading area. People Management and Development • Lead, coach and support Store Managers to deliver strong operational and commercial results., • Build capable, accountable and engaged store management teams., • Support recruitment activity where required, including advertising, interviewing, onboarding and induction., • Ensure effective training is delivered across stores and that managers and team members are developed in line with business needs., • Promote internal progression and support succession planning across the area., • Act as a mentor and escalation point for Store Managers and provide practical support in resolving day-to-day people challenges., • Work closely with HR where required on investigations, formal meetings, employee relations matters and performance concerns. Compliance and Standards • Ensure all assigned stores remain compliant with legal, regulatory and company requirements., • Manage and complete regulatory compliance applications where required, including business rates, extended hours and pavement licences., • Ensure stores maintain required records, checks and procedures relating to food safety, health and safety, security and operational compliance., • Drive compliance with audit requirements, including OER standards, HACCP, PRP, vehicle checks, accident reporting and any other internal or external compliance obligations., • Ensure working standards are maintained for CCTV, alarms, fire safety systems, uniform, administration and all required operational controls., • Lead and drive the resolution of maintenance issues across stores, ensuring timely action and minimal disruption to operations. Planning and Control • Monitor labour scheduling to ensure stores are appropriately resourced in line with forecasted sales and business needs., • Review rotas, staffing levels and labour usage to identify inefficiencies and improvement opportunities., • Support Store Managers with forecasting, planning and operational organisation to improve consistency and performance., • Monitor food ordering, stock accuracy, food transfers and inventory discipline to support cost control and minimise waste., • Ensure key business priorities, promotional activity and operational requirements are clearly communicated and executed across stores. Store Visits and Oversight The Area Manager is expected to maintain a regular presence across their stores and complete visits which may include: • Operational standards reviews, • Opening and closing checks, • Paperwork and admin reviews, • HACCP and compliance reviews, • Training observations and coaching, • Stock and inventory checks, • Rush period support, • Manager meetings and action planning, • Wellbeing and engagement check-ins All visits, findings and follow-up actions must be recorded in the appropriate company systems. Skills, Knowledge and Experience • Proven experience in a multi-site quick service restaurant and delivery management role., • Extensive knowledge and experience of third party delivery platforms., • Strong understanding of store operations, people management and performance improvement., • Experience managing KPIs, labour, costs and operational compliance., • Ability to lead, coach and influence managers and teams effectively., • Strong organisational skills with the ability to prioritise and manage multiple stores and issues at pace., • Commercially aware, with the ability to identify risks, inefficiencies and growth opportunities., • Confident using systems, reports and data to support decision-making., • Resilient, hands-on and solution-focused, with a willingness to support stores directly when required., • Strong communication skills and the ability to work cross-functionally with Head Office departments. Key Behaviours • Leads by example, • Holds high standards and drives accountability, • Acts with urgency and ownership, • Builds strong relationships with teams and stakeholders, • Supports change positively and drives continuous improvement, • Maintains professionalism, fairness and consistency General This job description sets out the main duties of the role and is not an exhaustive list. The postholder may be required to undertake other duties reasonably consistent with the level and nature of the position.