Senior Manager, Demand Generation
hace 1 día
Manchester
About ev.energy We are on a mission to decarbonise the grid by making EV charging greener, cheaper, and smarter. We are building the world’s largest Virtual Power Plant (VPP). By connecting to vehicles, chargers, we turn EVs into flexible grid assets that balance supply and demand, preventing blackouts and reducing reliance on fossil fuels. We are scaling rapidly across North America and Europe. We are moving fast, we are AI-first, and we are looking for builders who want to power the grid of the future. The Opportunity We are looking for a Senior Manager, Demand Generation who acts less like a "marketer" and more like a "Chief Revenue Officer" for their accounts. We have moved beyond the "lead volume" game. Our focus is on our Top 100 Accounts—large utilities, energy retailers, fleets. You will be the architect of our Account-Based Marketing (ABM) strategy, the "Ying" to our Content Manager’s "Yang," and the primary commercial partner to our Sales team. You will join a lean, high-ambition team where AI isn't a buzzword—it's how we outpace competitors. Core Responsibilities 1. ABM Strategy & Execution • From "Contacts" to "Accounts": Own the implementation of the ABM model. You will distinguish between:, • 1-to-1: Bespoke campaigns for our "Must-Win" utilities., • 1-to-Few: Cluster campaigns for specific segments (e.g., Energy Retailers in the Netherlands)., • CRM & Attribution (HubSpot): Own and manage HS for all demand generation activities, including campaign set-up, attribution models, reporting dashboards, lead scoring, and workflow optimisation. Ensure data accuracy across the funnel and deliver insights that strengthen marketing’s revenue contribution., • Campaign Orchestration: You don't just "run ads." You orchestrate the entire buyer journey—from the first LinkedIn impression or building nurture flows in HubSpot.to the personalized landing page, ensuring our message lands with the right stakeholders at the right time., • Field Marketing - Events with Purpose: You set the strategy for commercial events. You don't just book a booth; you build a business case. You manage the pre-event outreach with the Sales Reps, submit abstracts and secure speaking slots for our execs, and ensure we squeeze every drop of ROI from our trade association memberships., • Performance Measurement: Define KPIs for demand generation campaigns. Track, analyse, and report on the performance of campaigns, including ROI, deal quality, and pipeline impact, building and utilising HubSpot dashboards and attribution reporting. Provide insights and recommendations to optimise future campaigns. 2. Commercial Leadership & Account Squads • The "Account Squad" Lead: You will lead the bi-weekly Account Squad meetings (Sales + Demand Gen + Policy). Your role is to align these three pillars to unblock deals, accelerate pipeline velocity, and ensure every strategic account feels the weight of our brand., • Revenue Accountability: You are not measured by "MQLs." You are measured by influence, meetings booked, and deal progression. You must understand the complex commercial environment of large enterprise energy deals and how to navigate them., • Sales Enablement: Create practical marketing toolkits including messaging frameworks, sales enablement materials, demos and activation assets., • Sales Partnership: You will work lock-step with the Sales Director and the Sales Reps. If they have a target list, you have a campaign strategy. You provide the air cover, the intelligence, and the ammunition they need to close. 3. Marketing Operations & The AI Engine • AI-Native Builder: You will be our champion for the AI transition. You will use tools like Lusha, GammaAI, Lovable, and other LLMs to build assets, automate workflows, and create content at scale., • The Stack: You are the master of our tech stack. You excel at HubSpot and know how to integrate it with Webflow, GA4, and other tools to create a seamless data flow. You ensure we have a clean, actionable view of every account's engagement., • Website Ownership: You own the B2B website as a conversion engine. You will be hands-on with Webflow (or other AI builders), optimizing CRO, managing the roadmap, and liaising with Product/Design to ensure our digital face matches our enterprise ambition., • Budget & Reporting Precision: Manage the Demand Gen budget (Spendesk alignment) with a focus on high-impact, measurable spend and own our monthly reporting. The Profile: Who You Are • Commercial First: You speak the language of Sales. You understand deal cycles, buying committees, and the difference between a "user" and a "buyer.", • A "Doer-Strategist": You can present a quarterly ABM strategy to the VP in the morning and be fixing a HubSpot workflow or building a landing page in the afternoon., • AI-Native: You are excited by the speed of AI. You don't wait for permission (except from legal) to try a new tool that could save the team 10 hours a week., • Comfortable with Ambiguity: We are a startup in a complex, global, regulated industry. Things change fast. You don't need a map; you need a compass. You proactively come up with solutions when you see gaps., • Global Experience: You have experience marketing to B2B audiences in the UK/Europe and North America. Requirements • Experience: 5+ years in B2B Marketing, ideally in SaaS, Energy, Mobility, or a complex enterprise environment., • Hands-on experience driving demand in a B2B environment., • Key Skills:, • Deep expertise in HubSpot and Account-Based Marketing (ABM) is essential:, • Deep proficiency in HubSpot (CRM, reporting, campaigns, attribution), including hands-on experience building dashboards, running reports, structuring campaigns, managing data workflows, lead nurturing, scoring, and automated journeys., • Proven ability to manage and optimise paid media channels, including Google Ads and LinkedIn Campaign Manager., • Solid AEO/SEO knowledge and understanding of how organic and paid channels work together to drive demand., • Experience using tools such as Google Analytics, Tag Manager and Looker Studio to analyse, optimise and report on digital channels., • Strong understanding of CMS platforms, such as Webflow for managing and maintaining website content and conversion pathways., • Experience with data enrichment and hygiene tools, such as Lusha, to ensure CRM data quality and segmentation accuracy., • Understanding of the full customer journey and how we can capture/generate demand at various stages of the funnel, and help influence accounts through it (e.g.via retargeting, nurturing etc.)., • Ability to work well across teams, particularly with Sales., • Proven ability to analyse data, interpret trends, and use insights to improve campaign effectiveness and demand generation performance., • Mindset: High autonomy, commercial drive, and a passion for sustainability. Salary & Benefits The salary range for this role is: £70,300 - £86,100 (offer dependent on experience) Key benefits include: • EV allowance: 10% of your salary each month, towards purchasing or leasing an EV, • Equity, in the form of share options (granted as a % of your salary), • PMI and cash plan medical cover (via Bupa & Medicash), • Life assurance of 3x your salary, • Co-working access via WeWork (on-demand or subscription), • Annual 'Team Week' whole company offsite How we work The majority of people at ev.energy works on a fully remote basis, with a small number of roles based on-site in our testing sites. This role is fully remote. This means that most of our people work from home, but we're happy to provide co-working subscriptions if you'd like to spend time at a WeWork (or other co-working space close to you). We balance our remote set up by getting everyone together once a year for an offsite, as we know that spending time together IRL is super important. The assessment process For this role, you can expect the following assessment process: • Application review, • 1st stage interview with the hiring manager, • 2nd stage case study / task with some of the wider team, • 3rd stage interview with our of our senior leadership team, • Offer
