Groups Meeting & Events Sales Manager
3 days ago
Southall
We have an exciting opportunity with Dorsett Shepherds London and our aparthotel Dao by Dorsett West London for a Groups, Meetings & Events Sales Manager. The Groups, Meetings & Events Sales Manager is responsible for developing, managing and maximising group, meetings, conference and event business for the hotel. The role will drive revenue through proactive sales activity, account management and business development across corporate, association, agency, group and MICE markets. The position will manage the sales process from initial enquiry through to confirmation and handover, ensuring commercial opportunities are maximised while delivering a high standard of client service. The role will work closely with Revenue, Events, Reservations and operational departments to achieve agreed revenue, occupancy and profitability objectives. Group & Meetings Sales Develop and implement proactive sales strategies to increase group, meetings and events revenue. Proactively identify and pursue new business opportunities within corporate, agency, association and MICE markets. Manage enquiries for meetings, conferences, residential groups, incentives, social events and other group business. Prepare and present proposals, quotations and contracts in line with hotel commercial strategy. Conduct client meetings, sales calls, presentations, hotel tours and site inspections. Negotiate rates, packages, terms and conditions within agreed commercial guidelines. Maintain a strong and active sales pipeline. Identify opportunities to increase room nights, meeting space, food and beverage and ancillary revenue. Account Management Develop and maintain strong relationships with key corporate, agency, association and MICE accounts. Create and implement account plans for key clients. Conduct regular account reviews and identify opportunities for increased business. Maintain accurate client information and sales activity within the CRM. Manage client feedback and resolve commercial issues promptly and professionally. Commercial & Revenue Management Take responsibility for achieving agreed group and meeting sales targets. Monitor market demand, competitor activity and local business trends. Provide accurate sales forecasts, pipeline updates and revenue projections. Identify need periods and develop targeted sales activity to support occupancy and revenue. Ensure business accepted is commercially viable and aligned with hotel strategy. Review lost business and conversion performance to identify opportunities for improvement. Event & Operational Coordination Work closely with the Events, Reservations, Revenue, Front Office and Food & Beverage teams. Ensure all confirmed group and meeting business is accurately handed over to the relevant operational departments. Communicate client requirements, special arrangements and commercial commitments clearly and accurately. Support the Events team in maintaining a seamless client journey from enquiry through to event delivery. Attend relevant pre-conference meetings and operational briefings where required. Business Development & Networking Generate new business through proactive sales calls, appointments, networking and industry engagement. Attend relevant trade shows, exhibitions, workshops and industry events. Organise and host client events, familiarisation trips and site inspections. Develop relationships with event agencies, PCOs, DMCs, corporate bookers and other business partners. Research new markets, sectors and accounts to identify growth opportunities. Represent the hotel professionally at external events and client meetings. In return, you will receive: 28 Days Holidays Meals on Duty Associate discounted rates with our hotels Training and Development Opportunities Auto-enrolment Pension Dry Cleaning Free Eye test for VDU users Free Dry Cleaning Social Events Join our passionate ESG committee to promote sustainability A bit about us Dorsett Shepherds Bush is a listed building with 317 rooms, 3 meeting rooms and Dao by Dorsett West London with 74 apartments. The hotels doors opened in June 2014 and over the last few years gained the reputation of delivering excellent guest experiences in a beautiful hotel with comfortable and well-appointed rooms. The aparthotel opened its doors in April 2022. Dorsett is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, age, disability, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. Thank you for taking the time to apply for an opportunity with Dorsett Shepherds Bush London. If you do not hear from us within 14 days, your application has been unsuccessful on this occasion. May we take this opportunity to wish you all the best for the future. TPBN1_UKCT