Senior Digital Marketing Manager (Marketing Ops / MarTech)
8 hours ago
Farnborough
Were looking for someone sharp, driven and seriously data-led to take ownership of our Client's digital marketing engine. This is a chance to play a key role in shaping how marketing drives growth. Youll have real ownership, influence and the opportunity to make measurable improvements across the business. This is a senior, hands-on role at the centre of the business working closely with the Marketing Director, Marketing Executive, Account Managers and Sales teams to ensure campaigns, systems and data all work brilliantly together. If you love optimising systems, improving workflows and using data to drive smarter decisions, this could be the role for you. The role in a nutshell Youll own the performance, automation and optimisation of our digital marketing activity across the full B2B funnel. From CRM workflows and data hygiene to campaign performance and reporting, youll make sure everything runs smoothly, efficiently and delivers measurable commercial impact. We need someone who knows their numbers, spots issues before they become problems, and isnt afraid to improve the way things are done. What youll be doing: * Plan, execute and optimise B2B digital campaigns across LinkedIn, email and web * Support paid campaign activity and performance tracking * Build and optimise nurture journeys to convert leads through the funnel * Take ownership of HubSpot and Salesforce workflows, automation and data hygiene * Cleanse and optimise data to ensure accuracy and efficiency * Improve processes, workflows and reporting across marketing and sales * Ensure leads are scored, routed and tracked effectively * Ability to build dashboards and report on campaign and pipeline performance a bonus * Translate data into clear, actionable insights * Track ROI, conversion rates and campaign effectiveness * Continuously test, learn and improve performance * Build strong relationships with stakeholders and guide teams on best use of CRM and data Skills and Experience * Highly analytical and naturally data-driven * Experienced in B2B / SaaS digital marketing or marketing operations * Confident managing marketing tech and CRM platforms (HubSpot) * Comfortable improving systems, processes and workflows * Resourceful, proactive and solutions-focused * A strong communicator who works well with stakeholders If you enjoy combining data, systems and digital campaigns to deliver real commercial impact, wed love to hear from you. Excellent benefits TPBN1_UKTJ