Digital Marketing Manager - Music
15 days ago
City of London
Digital Marketing Manager (Social & Search) - MUSIC 📍 London / Brighton (Hybrid) 🎵 Music / Record Label 💰 Up to £50,000 About Us We are a leading record label working with a diverse roster of artists across pop, electronic, hip-hop, and alternative music. We combine culture, creativity, and data to build global fanbases and deliver impactful campaigns. The Role We’re looking for a Digital Marketing Manager to lead paid and organic digital campaigns across social and search. You’ll play a key role in driving streams, fan engagement, and audience growth for our artists. This role blends performance marketing with music culture — ideal for someone who understands both platforms and fan behaviour. Key Responsibilities • Plan and execute digital marketing campaigns across social (Meta, TikTok, YouTube) and search (Google Ads, YouTube), • Manage paid media campaigns to drive streams, video views, and fan acquisition, • Collaborate with artist teams to develop campaign strategies for releases, • Oversee organic and paid social alignment for launches and always-on activity, • Analyse campaign performance and optimise based on data and insights, • Manage budgets, pacing, and forecasting across multiple artist campaigns, • Work closely with creative teams on content strategy and ad assets, • Stay on top of platform trends, music culture, and emerging channels Requirements • 3–5 years’ experience in digital marketing, paid media, or performance marketing, • Strong hands-on experience with Meta Ads, TikTok Ads, and Google/YouTube Ads, • Experience running campaigns focused on engagement, video views, or streaming, • Strong understanding of social platforms and audience behaviour, • Ability to balance creative thinking with data-driven decision making, • Highly organised with experience managing multiple campaigns simultaneously Nice to Have • Experience in music, entertainment, or media, • Understanding of streaming platforms (Spotify, Apple Music, YouTube), • Experience working with artists, talent, or cultural brands, • Familiarity with influencer or creator-led campaigns Working Setup • Full-time role, • Hybrid working (typically 3 days in office, 2 days remote) Salary • Up to £50,000 depending on experience What You’ll Get • Opportunity to work with globally recognised artists, • Fast-paced, creative industry environment, • Strong collaboration across marketing, A&R, and creative teams, • Career growth within a leading record label