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  • Advertising account manager
    Advertising account manager
    19 days ago
    £42000–£47000 yearly
    Full-time
    London

    Company Overview: PANDA EDUCATION GROUP LTD is a London-based education technology company operating the Panda Tutor platform, an innovative online learning service designed to connect Chinese K-12 students in the UK and China with experienced British tutors. Through online tutoring, intelligent question bank technology, student community forums, and virtual university showcases, we aim to provide students with academic support, English language training, exam preparation, and long-term education guidance. As we continue to expand our presence in the online education sector and strengthen our engagement with students, parents, schools, tutors, and education partners, we are currently seeking a motivated and experienced Advertising Account Manager to join our team. This is an exciting opportunity for a creative and commercially minded professional to lead targeted advertising campaigns, support brand growth, and contribute to the development of a dynamic international education platform. Key Responsibilities: Lead advertising campaigns across digital, social media, and education-focused channels targeting Chinese students and parents. Act as the key liaison for advertising accounts, managing campaign briefs, timelines, budgets, client communications, and performance reporting to ensure smooth execution and strong results. Work closely with internal marketing, tutor recruitment, business development, and education service teams to ensure advertising strategies align with Panda Tutor’s brand values, platform services, and target audience needs. Monitor campaign performance, analyse engagement data, gather feedback from students, parents, tutors, and partners, and use insights to optimise messaging, media placement, and advertising effectiveness. Develop professional promotional materials, campaign presentations, and partnership proposals to support student acquisition, tutor recruitment, school collaborations, and long-term business growth. We Offer: Competitive salary: £42,000–£47,000 per year Join a growing London-based edtech company Work from modern Canary Wharf offices Gain experience in international education marketing Grow within a collaborative multicultural team

    Immediate start!
    No experience
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  • Advertising and Marketing Associate Professional
    Advertising and Marketing Associate Professional
    25 days ago
    £33000–£34000 yearly
    Full-time
    London

    Main Purpose of the Role To plan, develop, and implement marketing and student recruitment strategies targeting international markets, with a particular focus on the Chinese community, supporting business growth, client engagement, and brand development. Key Duties and Responsibilities • Develop and implement marketing strategies targeting new and emerging international markets, particularly Chinese-speaking audiences, • Identify target customer segments, define marketing objectives, and support market entry strategies, • Conduct detailed market research and analysis to identify trends, competitor activity, and opportunities for growth, • Plan and execute multi-channel promotional campaigns (digital, social media, events, and offline channels), • Analyse marketing effectiveness and recommend improvements in pricing, promotion, and service diversification, • Produce and manage marketing materials, ensuring alignment with brand and corporate identity, • Support student recruitment activities, including lead generation, application support, and contract preparation, • Determine and manage customer contract terms and conditions in line with company policies, • Maintain and develop relationships with clients, education partners, and external stakeholders, • Negotiate pricing, contracts, and service agreements with suppliers and partners, • Coordinate recruitment of staff and tutors relevant to new market segments, • Prepare work schedules, allocate responsibilities, and support operational planning, • Maintain accurate customer and client records using CRM systems, • Organise and manage events such as seminars, conferences, exhibitions, and client engagement activities, • Liaise with finance teams to support quotations, invoicing, and budget monitoring Person Specification Essential: • Bachelor’s degree or equivalent in Marketing, Business, or a related field, • Relevant experience in marketing, advertising, or student recruitment, • Strong analytical and market research skills, • Excellent communication and stakeholder management abilities, • Ability to plan and deliver marketing campaigns independently Desirable: • Experience working with international markets (especially Chinese market), • Knowledge of digital marketing tools and CRM systems, • Experience in education or student recruitment sector

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