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Create visually appealing and user-friendly web designs that align with project requirements and users' needs. Develop wireframes and prototypes, and a high-fidelity mockup that communicates design concepts and user flows effectively. Conduct user research to understand user behaviour and needs, and use insights to inform design decisions. Advocate for user-centred design principles and ensure that all design decisions prioritise user needs and preferences. Conduct usability testing and gather feedback to iterate and improve the design. Develop visually appealing and brand consistent design, including layout, colour, schemes, typography, icons and graphics. Collaborate with developers, product managers, and other stakeholders to translate design concepts into functional web interfaces. Contribute to the development and maintenance of the design system to maintain design consistency across projects.