General Manager - E-commerce & Operations
hace 4 días
Liverpool
Join to apply for the General Manager - E-commerce & Operations role at Martin Veasey Talent Solutions 1 day ago Be among the first 25 applicants Join to apply for the General Manager - E-commerce & Operations role at Martin Veasey Talent Solutions This range is provided by Martin Veasey Talent Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Are you a commercially minded e-commerce leader with a passion for artisan or creative products? This is a rare opportunity to take full strategic and operational ownership of a thriving B2C business unit within a well-established manufacturing company. You'll lead a specialist division selling products and consumables to artisanal craft and design specialists - delivering growth through smart digital marketing, efficient fulfilment, and strong team leadership. About the Role As General Manager, you will have end-to-end responsibility for the P&L, online performance, operations, and team of this specialist division. You'll work closely with the Managing Director and have the autonomy to shape strategy while staying close to the day-to-day. This is a multi-hat role, ideal for someone who thrives in a hands-on SME environment and can balance digital growth with operational execution. Key Responsibilities • Lead all aspects of e-commerce strategy, from platform management (Shopify, Etsy, Amazon) to product presentation, pricing, and UX improvements., • Drive digital marketing activity including SEO, PPC, Google Ads, email marketing, retargeting, and social media engagement., • Monitor key performance metrics (conversion rate, site speed, cart abandonment, ROAS), and implement data-led improvements., • Oversee potential migration from Magento to a more agile, scalable platform such as Shopify., • Explore new routes to market, marketplaces, or collaborations with influencers or artist communities., • Take ownership of campaign planning, brand messaging, product launches, promotions, and seasonal content., • Lead a part-time internal marketing executive and manage relationships with external design/branding agencies., • Increase the division's visibility in artisan/craft communities through online PR, features, and event exposure (e.g. art magazines, exhibitions)., • Oversee warehousing, inventory, fulfilment, and customer service processes for B2C and wholesale orders., • Ensure On-Time-In-Full (OTIF) performance and customer satisfaction., • Monitor inventory turnover, product margins, and stock accuracy, with support from purchasing and warehouse leads., • Work with front-office staff on order input, bespoke product queries, and customer communications., • Lead and inspire a collaborative on-site team of 8 (including warehouse, marketing, and front-line staff)., • Embed a high-performance, customer-centric culture with a focus on continuous improvement., • Analyse product performance, sales trends, and customer behaviours to guide procurement, marketing, and promotions., • Represent the division in senior leadership meetings and contribute to annual budgeting, forecasting, and strategic planning. Who We're Looking For • Proven experience in e-commerce management, ideally in a product-led SME or niche consumer brand., • Strong understanding of digital marketing tools (Google Analytics, SEO, PPC, email platforms, CRM) and marketplace selling., • Commercial acumen: comfortable owning sales targets, analysing ROI, managing pricing/margins, and using data to drive decisions., • Experience in people leadership, ideally in a warehouse, retail, or customer service environment., • Comfortable working in a hands-on, hybrid role where no two days are the same., • Background in artisan products, crafts, interiors, homewares, or creative retail., • Previous experience in an SME or family-owned business where agility and autonomy are key., • Familiarity with Magento, Shopify, or similar platforms., • Exposure to packaging, fulfilment, or stock management in a B2C setting., • Personal or professional interest in design, stained glass, or decorative art would be a bonus. You'll Thrive in This Role If You... • Are entrepreneurial and proactive, with a track record of spotting growth opportunities., • Enjoy both strategy and execution-able to shape campaigns and then roll up your sleeves., • Bring fresh ideas and energy to a supportive, down-to-earth team., • Want a leadership role with meaningful impact and visibility within a growing SME., • Based full-time on site in North Liverpool in a modern, clean, and well-equipped unit., • Collaborative, non-corporate, values-led business with friendly and experienced colleagues., • Part of a wider 60+ person organisation with strong infrastructure (finance, HR, IT)., • Regular leadership team meetings, open communication, and long-term growth ambitions. Salary & Package • £40-45000 base salary (DOE), • Up to 10% annual bonus based on individual and division performance, • 25 days holiday + bank holidays, • Free parking, • Staff discounts on products, • Excellent development opportunities within a stable, growing company Ready to Make Your Mark? If you're looking for a role where your digital marketing expertise, e-commerce know-how, and operational leadership will truly make a difference-this is your opportunity. Apply now to join a business where creativity meets commerce, and where you can shape the next chapter of an exciting specialist division. • Mid-Senior level, • Full-time, • General Business, Marketing, and Supply Chain, • Retail Art Supplies Referrals increase your chances of interviewing at Martin Veasey Talent Solutions by 2x Ellesmere Port, England, United Kingdom 1 day ago Wallasey, England, United Kingdom 3 weeks ago Liverpool, England, United Kingdom 3 days ago Liverpool, England, United Kingdom 3 days ago Chester, England, United Kingdom 2 weeks ago Liverpool, England, United Kingdom 1 week ago Liverpool, England, United Kingdom 1 week ago Liverpool, England, United Kingdom 4 days ago Liverpool, England, United Kingdom 1 week ago Warrington, England, United Kingdom 1 week ago Ellesmere Port, England, United Kingdom 6 days ago St Helens, England, United Kingdom 3 weeks ago Liverpool, England, United Kingdom 6 days ago St Helens, England, United Kingdom 3 weeks ago Chester, England, United Kingdom 1 week ago Liverpool, England, United Kingdom 2 months ago Liverpool, England, United Kingdom 6 days ago Chester, England, United Kingdom 1 day ago Liverpool, England, United Kingdom 5 days ago Warrington, England, United Kingdom 6 days ago Wirral, England, United Kingdom 3 weeks ago Wirral, England, United Kingdom 3 weeks ago Liverpool, England, United Kingdom 1 month ago Warrington, England, United Kingdom 4 days ago Liverpool, England, United Kingdom 1 week ago We’re unlocking community knowledge in a new way. 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