Content & Demand Generation Lead
11 days ago
Manchester
Content & Demand Generation Lead Job title Content & Demand Generation Lead Reports to Head of Growth Location Remote-first (UK, Midlands / North England preferred) – travel to Manchester office occasionally Contract type Permanent, full-time Salary £35,000 – £40,000 base Team size 15 (company-wide) Direct reports None (individual contributor) About BrightboxBrightbox is a global provider of on-demand technology skills. We help organisations move faster, reduce delivery risk and operate more efficiently by connecting them with pre-vetted digital, data, cloud and AI specialists through our Liquid Workforce Operating Model. Founded by former Accenture technology consultants, we work with premium technology consultancies, enterprises and scale-ups including CGI, Atos, Regatta and BP. We are a founder-led business of 15 people, profitable and growing year-on-year, operating lean with cutting-edge data enrichment, outbound tooling and an in-house development team building AI agents to drive growth and service delivery in a human, technology-enabled way. We are now at an inflection point. Our outbound engine, messaging, brand identity and strategic narrative are established. We need someone to own the content operating function and build the inbound lead generation engine that will accelerate our next phase of growth. Why this role is differentMost content marketing roles hand you a brief and a brand guide and ask you to execute. This one hands you a foundation and asks you to build. We have already done the hard strategic groundwork: our ICP is defined, our service-market fit is proven, our strategic narrative is sharp, and our brand has just been through a full refresh. We have an initial library of whitepapers, webinars and articles. Our outbound lead generation is working. What we have not yet built is the inbound content engine that turns brand awareness into a self-sustaining pipeline of qualified leads. That is your job to create. You will not be buried in a marketing department or fighting for budget sign-off. You will report directly to the Head of Growth, work closely with the founder, and have genuine ownership of a function that is central to the company’s growth trajectory. The decisions you make will directly shape how Brightbox shows up in the market. You will have access to an in-house software development team building custom AI agents, workflows and automation for the business. If you can imagine a better way to produce, distribute or measure content, we may be able to build the tooling to make it happen. This is a company that treats technology as a growth multiplier. What you will ownContent strategy & production Define and execute the content strategy across all formats: articles, whitepapers, case studies, social media, newsletters, webinars and video Own the end-to-end content calendar, balancing thought leadership, demand generation and brand awareness across channels Write high-quality, insight-led content that resonates with senior decision-makers in technology consultancies, enterprises and SaaS Develop Brightbox’s point of view on the future of technology resourcing, the Liquid Workforce and the impact of AI on workforce strategy Build and publish a weekly newsletter that delivers genuine value and grows a loyal subscriber baseDemand generation & inbound lead engine Build and optimise the inbound lead generation operating system, from content creation through to MQL conversion Develop content-led campaigns that drive qualified traffic, capture leads and nurture prospects through the funnel Measure and report on content performance against commercial KPIs: MQLs generated, pipeline influenced, engagement metrics and brand reach Collaborate with the Head of Growth to align content initiatives with outbound campaigns, sales enablement and revenue targetsBrand & thought leadership Elevate Brightbox’s visibility and credibility in the technology resourcing market through consistent, high-quality content Source and manage PR opportunities, speaking slots, guest articles and industry commentary Build client case studies and success stories that demonstrate measurable business impact Engage authentically with the target audience on social media, building community and conversation around Brightbox’s point of viewContent operations & technology Design and manage the content production workflow, from ideation and creation through to distribution, repurposing and performance analysis Work with the in-house development team to build AI-powered content workflows, agents and automation that increase output without sacrificing quality Create visual assets (social graphics, whitepaper covers, article imagery) using brand guidelines - you do not need to be a designer, but you should be confident creating clean, on-brand visuals Continuously test new formats, channels and distribution strategies, bringing an experimental, data-informed mindset to contentWhat we are looking forExperience & background You have built a content system that has driven measurable inbound lead generation, not just engagement - you understand how content converts to pipeline You have worked in a start-up or scale-up without established processes and have launched the content function, built the system and delivered commercial results You have experience in technology consulting, professional services, B2B technology or a related sector where the audience is senior, educated and commercially sophisticated You are an excellent writer. You can produce long-form thought leadership, sharp social copy and compelling case studies without relying on freelancers or agencies You have managed content distribution across LinkedIn, email marketing, newsletters and owned channels, and understand what drives engagement in B2B professional servicesMindset & working style You are entrepreneurial. You do not wait for a brief - you identify the opportunity, create the content and measure the outcome You are comfortable working autonomously with minimal management. You are self-directed, proactive and accountable You actively explore new ways of working. You are curious about AI-assisted content workflows, agents, automation tools and modern GTM technology You are commercially minded. You think about content in terms of its contribution to revenue, not vanity metrics You are not afraid to push boundaries, test ideas that might fail, and iterate quickly based on what the data tells you Skills & capabilities Strong copywriting across multiple formats and tones: thought leadership, social, email, long-form, short-form Confident creating basic visual assets using tools such as Canva, Figma or similar - adhering to brand guidelines Experience with content management and marketing automation platforms (e.g. HubSpot, Webflow or equivalent) Comfortable with data: you can interpret content performance metrics and translate them into actionable decisions A modern lens on technology: interest in AI agents, LLMs, prompt engineering, AI-powered workflows is a strong advantage given our internal tooling and market positioningCompensation & working arrangement Salary: £35,000 – £40,000 base salary Location: This is a remote-first role. We are based in Manchester with team members across the Midlands and North of England. We meet in person occasionally - roughly once a month - either in our Manchester office or locally in the Derby area. We are looking for someone based in the Midlands or North of England who is happy to travel for these sessions
