Head of Marketing
1 day ago
New York
Job Description At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. As Head of Marketing, you will be accountable for leading HelloFresh Marketing for the US. You’ll connect product narratives to commercial performance while strengthening brand identity, orchestrating PR and creative campaigns, and ensuring customer insights power creative, product and growth strategy. This is a builder role for a leader who’s comfortable rolling up sleeves, coaching teams, and shipping high-leverage work quickly. Your mission is to: • Build and protect the HelloFresh brand in the US, ensuring distinctive positioning, compelling campaigns, and strong brand equity (measured by awareness, consideration, preference, and NPS)., • Drive profitable growth by owning the customer journey from acquisition through retention and LTV (measured by CAC, payback, ARPU, and retention curves)., • Translate consumer insights into creative briefs, PR narratives, and go-to-market plays that connect brand storytelling to commercial outcomes., • Own brand health and P&L outcomes, balancing creative brand building with rigorous, data-driven growth., • Lead segmentation, ICPs, and JTBD programs that inform roadmap and channel/message strategy. Own positioning & messaging frameworks and value propositions for our portfolio; validate via research, creative tests, and funnel performance., • Orchestrate GTM with Product, Brand/Creative, Ops, and central teams; publish playbooks and enable local execution., • Maintain a living competitive & category map; drive response plans (feature/story/offer)., • Own the acquisition→activation→retention continuum across paid/owned/earned (paid social/search, affiliates/partners, creators/influencers, TV/OTT/audio, SEO/GEO/content, referrals, CRM)., • Set media mix & budget steering with Analytics/Finance using MMM/MTA insights and incrementality tests; shift spend toward true lift., • Translate consumer insights into creative briefs that guide campaigns, content, and partnerships. Lead integrated campaign development that unites brand storytelling with growth objectives., • Oversee consumer and corporate PR, ensuring campaigns align with brand positioning and drive positive visibility., • Track and report on brand health metrics (awareness, consideration, preference, NPS) alongside growth KPIs., • Coach a team across PMM, Growth, and Brand; set rituals (WBRs, experiment readouts, brand reviews), clarify priorities, and develop talent., • Experienced: 10–15 years in consumer tech/DTC with depth in PMM, Growth, and Brand., • Brand-Strong: Proven success in campaign development, PR, and consumer insights; experienced with brand tracking., • PMM-strong: Expert in positioning/messaging, segmentation, GTM orchestration, and influencing pricing/packaging., • Growth-fluent: Managed multi-channel portfolios at scale; adept in experimentation, CRO, lifecycle CRM, and referrals., • Outcome-driven: Track record improving brand health, CAC payback, lifting LTV and retention., • Data-native: Hands-on with MMM/MTA, incrementality tests, and payback math; partners well with Analytics/Finance., • Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role, • Generous PTO, including sabbatical, and parental leave of up to 16 weeks, • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment, • Tuition reimbursement for continuing education (upon 2 years of service), • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_), • Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: