140 Best director of marketing Jobs in New Brunswick, New Jersey (October 2025)

Sunrise Senior Living

Executive Director

2 days ago

East Brunswick

The Executive Director is responsible for overall leadership, management, and success of the community. Responsibilities include but are not limited to financial management, hiring, supervising, training, team member relations and recognition, communication, family services, resident well-being, quality assurance, and regulatory compliance. Additionally, a key component of this position is the ownership of the Sales and Marketing process to ensure maximization of revenue and our market position. At Sunrise, we pride ourselves as pioneers of the senior living industry in setting standards of excellence; we strive to provide care and services to seniors better than anyone. The Executive Director creates, in alignment with our mission and values, a positive atmosphere in the community for residents, family and friends, and all team members. Job Description Essential Duties As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows: Guiding Team Success • Build, motivate, and guide a cohesive team to complete team goals using appropriate methods and a flexible interpersonal style., • Provide clear direction and structure for the team in order to support their success., • Manage the talent selection process effectively by utilizing Sunrise best practices and resources., • Embrace workforce diversity., • Establish stretch but realistic team goals and motivates the team to work together to achieve them., • Share important and relevant information with the team., • Ensure consistent and timely orientation and ongoing training is delivered to team members., • Focus on building team engagement by providing team building opportunities, addressing team member concerns, and guiding the team in conflict resolution., • Promote the Employee Assistance Program (EAP) as a resource for team members., • Research and resolve Hotline Call Reports timely and effectively. Creating a Culture of Trust • Foster a work environment that encourages people to act with integrity and treat each other and their ideas with respect, create and protect a high-trust environment by setting an example, advocate for others in the face of challenges, remove barriers to trust, and reward others for demonstrating behaviors that cultivate trust., • Demonstrate personal integrity and set an example by being honest, keeping commitments, and behaving consistently., • Establish and sustain trusting relationships by accurately perceiving and interpreting own and others' emotions., • Listen and respond with empathy., • Treat people with dignity, respect, and fairness., • Create an environment that results in team members sharing positive feedback related to trust on annual engagement surveys., • Encourage disclosure and facilitate an open exchange of ideas., • Advocate for both team members and residents., • Provide frequent and consistent communication with team, residents, and the community. Customer Focus • Ensure that the internal or external customer’s perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities, craft and implement service practices that meet customers’ and own organization’s needs, and promote and operationalize customer service as a value., • Achieve outstanding customer engagement and team member engagement survey results, realizing that this is key to achieving customer engagement., • Lead the development and regular review of the engagement improvement plan., • Resolve customer concerns effectively through consistent use of the problem resolution program., • Hold consistent and effective Resident Council meetings., • Achieve customer referrals on a regular, recurring basis and strive to be above the company average., • Ensure that the leadership team interacts with residents., • Maintain a commitment to say “YES” and the courage to say “NO” only when absolutely needed., • Strive for excellent quality care and service delivery and institute and ensure corrective action in a timely manner., • Review customer and secret shopper surveys and act accordingly by instituting appropriate corrective actions in a timely manner., • Develop a thorough working knowledge of state/provincial regulations and Sunrise policies and procedures dictated for residents and ensures compliance., • Act as the Community Privacy Representative., • Ensure all resident administrative files are well maintained, current, and in compliance with state/provincial regulations., • Follow up on issues identified in the regional team site visit report., • Follow up on mock survey process., • Ensure community is in compliance with national/provincial regulations pertaining to occupational health and safety., • Provide leadership and promotion of the Sunrise Safety and Risk Management policies., • Review all incident reports and ensures corrective actions are in place in a timely manner., • Practice safety procedures at all times including Personal Protective Equipment (PPE), fire extinguishers, Safety Data Sheets (SDS), and Lockout Tagout procedures. Driving for Results • Set high goals for personal and group accomplishment, use measurement methods to monitor progress toward goals, and work tenaciously to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement., • Meet Net Operating Income (NOI) expectations., • Meet occupancy expectations., • Manages the Profit and Loss (P&L)., • Achieve and execute consistent labor/labour schedules seven days a week., • Achieve great resident retention through a focus on service., • Participate in local business councils., • Instill in team members a “whole community approach”., • Drive ownership to the department leaders. Financial Management • Strive to improve profitability year over year in line with owner expectations., • Prepare and adhere to the community budget., • Ensure budgeted revenue is achieved or exceeded by maximizing occupancy and room rate., • Review monthly financial statements and implement plans of action for deficiencies., • Utilize revenue management tools to effectively manage pricing to benchmarks including service level and other program margins and utilization., • Manage collections process effectively., • Manage variable and other productive labor/labour to benchmarks, adjusting timely to occupancy and service level changes., • Manage key, non-labor/non-labour operating costs in line with budgeted levels., • Process and submit monthly expenses and budget data timely per Sunrise policies and internal business controls. Core Competencies • Ability to handle multiple priorities effectively, • Ability to delegate assignments to the appropriate individuals, • Excellent written and verbal skills for effective communication and the ability to facilitate small group presentations, • Proficient in organizational and time management skills, • Demonstrates good judgment and problem solving and decision-making skills Experience And Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed throughout this job description are representative of the knowledge, skills, and abilities required. • College degree preferred; degree and management experience may be required per state/provincial requirements, • Administrator’s License / certification may be required per state/provincial requirements, • Prior General Manager/Administrator experience focused on growing both top and bottom lines; required length determined by type of community, • Previous management experience including hiring, coaching, performance management, daily operations supervision, and leading a team through change, • Previous sales experience preferred, including building customer relationships, and resolving customer concerns., • Passion for working with seniors, • Demonstration of success in managing operating expenses, • Demonstration of proficiency in computer skills, Microsoft Office and Sunrise applications with the ability to learn new applications, • As applicable, all Sunrise team members who drive a Sunrise vehicle must review and sign the Driver job description and understand the key essential duties for safety Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life. Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®

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