Public Relations Strategist
2 days ago
Atlanta
R. Henry PR (RHPR) is seeking a PR Strategist/Senior PR Strategist to lead day-to-day client work across media relations, thought leadership, executive visibility, writing, client strategy, and account management. This is not a role for someone who only wants to “coordinate” or wait for assignments. We need someone who can think, write, pitch, manage details, lead calls, follow through, and understand how strong PR work connects to a client’s broader business goals. For some clients, RHPR functions as an outsourced marketing and communications team, with PR as the core focus. That means the work sometimes extends beyond media relations into areas such as event best practices, sponsorship evaluations, messaging, content planning, community partnerships, and general marketing guidance. The right person doesn’t need to know the answer to every question on the spot, but they do need to be comfortable helping clients think through those questions, doing the research, asking smart follow-ups, and delivering thoughtful, useful recommendations. You’ll work across a mix of industries, including legal, professional services, nonprofits, consumer products, and more. You don’t need to know all those industries on day one, but you do need to be curious, resourceful, and willing to dig in. The goal is simple: do excellent client work. That means thinking carefully, writing clearly, caring about the details, bringing good judgment to the table, and making sure the work we deliver is useful, thoughtful, and worth the client’s trust. This is a role for someone who wants to make the work better. We want someone who is comfortable respectfully pushing back internally, asking smart questions, challenging assumptions, and helping the team sharpen ideas, strategy, writing, and execution. Primary Responsibilities Client Leadership + Account Management • Lead day-to-day client account work with limited hand-holding, • Lead client calls, prepare agendas, recap next steps, and keep work moving, • Manage timelines, deadlines, next steps, and client follow-ups, • Work directly with clients in a way that is professional, confident, and approachable, • Come prepared with updates, questions, recommendations, and next steps, • Know when to flag issues, delays, or client concerns early, • Understand that responsiveness matters, but so does judgment, • Make clients feel like someone is paying attention Media Relations + Thought Leadership • Draft and execute media relations strategies, • Build smart, targeted media lists that go beyond generic database pulls, • Draft pitches that are clear, relevant, and tailored to the reporter or outlet, • Conduct media outreach and follow up with reporters in a professional, thoughtful way, • Know how to research reporters before pitching them, • Be able to explain why a story idea matters and why it matters now, • Identify proactive media opportunities and timely client commentary angles, • Develop media angles from client updates, industry trends, executive expertise, community involvement, milestones, and broader news cycles, • Support thought leadership programs for executives, subject matter experts, and organizations Writing, Editing + Content Review • Write clean, clear copy that follows AP style and avoids jargon or filler, • Draft bylines, blogs, press releases, media alerts, award submissions, talking points, client messaging, pitches, client emails, and social copy, • Adjust tone depending on the client, audience, and platform, • Understand the difference between writing that sounds polished and writing that actually says something, • Review and edit other people’s copy with a careful, constructive eye, • Review graphics, social content, and other client materials for accuracy, clarity, tone, and detail, • Understand that at RHPR, nothing goes out without a second set of eyes, from social posts and graphics to bylines and strategy documents, • Welcome that same level of review on your own work Media Training, Executive Visibility + Broader Client Guidance • Help prepare clients for interviews, speaking opportunities, and public-facing moments, • Support media training preparation, including message development, mock questions, and follow-up materials, • Help clients think through adjacent marketing and communications questions when needed, including events, sponsorships, partnerships, and visibility opportunities, • Be comfortable saying, “I don’t know yet, but I’ll find out,” and then actually finding out, • Research unfamiliar topics and come back with clear, useful recommendations Strategy, Judgment + Execution • Think strategically and execute tactically, • Understand client goals and how PR activity supports them, • Recommend smart next steps, not just complete assigned tasks, • Prioritize work based on client needs, timing, and impact, • Move from big-picture strategy to practical execution, including building a media list, drafting a pitch, or preparing a client for an interview, • Be willing to do the unglamorous parts of PR well, • Help clients make practical decisions, even when the question falls outside a narrow PR lane Attention to Detail • Take pride in getting the details right, because small mistakes create big credibility issues, • Care about grammar, punctuation, structure, flow, and accuracy, • Treat names, titles, outlets, dates, links, deadlines, attachments, and client preferences as important, • Proofread carefully before anything goes to a client, reporter, or public audience, • Track feedback, edits, approvals, deadlines, and next steps without constant reminders, • Stay organized enough to manage moving pieces across multiple accounts Internal Collaboration + Team Standards • Respectfully push back on ideas, drafts, strategies, and assumptions when the work can be stronger, • Challenge the team in a constructive way without being difficult or defensive, • Give and receive feedback without ego, • Care more about getting to the strongest work than being “right”, • Ask questions when something doesn’t make sense, • Help create an internal culture where people sharpen each other’s work, • Understand that a second set of eyes is part of the process, not a lack of trust Curiosity + Resourcefulness • Know how to say, “I don’t know yet, but I’ll find out,” and then actually find out, • Be willing to learn industries that may be unfamiliar, • Dig into what clients do, who they serve, what makes them different, and what their audiences care about, • Avoid surface-level understanding, • Ask smart questions and look for useful context, • Be willing to research unfamiliar marketing, sponsorship, event, partnership, or visibility questions when clients need guidance Small Agency Fit • Must understand that small agency work sometimes means helping solve the problem in front of you, even if it does not fit neatly into one box, • Must be self-directed, • Must be comfortable working in a small, flexible agency environment, • Must be willing to jump in where needed, • Must be able to manage ambiguity without getting stuck, • Must be comfortable working directly with agency leadership, • Must be able to work without layers of approval or a large support team, • Must be comfortable owning work from start to finish What Success Looks Like • Clients trust you, • Your writing needs editing, not rescuing, • You stay on top of deadlines and details, • You bring ideas forward without waiting to be asked, • You understand client industries well enough to make smart recommendations, • You can help clients think through questions that go beyond a traditional PR checklist, • You make other people’s work better, • You welcome feedback because you know it makes your own work better, • You can manage both strategy and execution, • You make the agency better, more organized, and more effective Experience + Qualifications • 4–7 years of relevant PR agency experience, • Strong media relations experience required, • Strong writing and editing experience required, • Experience working with executives, attorneys, founders, subject matter experts, or senior leaders preferred, • Experience across multiple industries preferred, • Experience with thought leadership and executive visibility preferred, • Experience advising on broader marketing, events, sponsorships, partnerships, or brand visibility preferred but not required, • Comfortable using media databases, project management tools, Google Workspace, Microsoft Office, and common PR tools, • Bachelor’s degree in public relations, journalism, communications, English, marketing, or related field preferred, but strong experience and writing ability matter more Competitive salary commensurate with experience, along with meaningful flexibility and people-first perks, including primarily remote work, generous PTO, holidays, Summer Fridays, and more.
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