Senior Marketing Manager
2 days ago
Farmingdale
Summary /Objective TYR Sport is looking for a Senior Marketing Manager who thrives in the middle of the action—leading campaign execution, creative production, retail activations, and digital content creation with confidence, urgency, and precision. You’ll manage and motivate a team across social, video, influencer marketing, partnerships, and community. Your job is to turn strategy into high-performing campaigns that deliver results, move product, and build the brand. This is a high-accountability role– you must be able to lead a cross-functional team toward creative and operational excellence. Responsibilities Leadership & Strategy • Own cross-functional project management and marketing calendars to ensure accuracy, consistency and timely delivery across all consumer touchpoints., • Drive 360° campaign execution across ecommerce, retail, social, events, and athlete/influencer content., • Translate brand strategy and product positioning into clear briefs and deliverables for creative and content teams., • Manage, coach, and develop marketing team—ensure clarity, accountability, and performance., • Build systems, tools, and processes that streamline workflows and increase output without sacrificing quality., • Lead the planning, execution, and post-production of high-quality video and photo shoots for Ecommerce, product launches and athlete campaigns., • Collaborate closely with the Creative Manager to ensure brand-aligned visual storytelling and high production value., • Evaluate and help refine copywriting, design, and creative output across channels to maintain a cohesive brand voice., • Partner with Sales Ops and Retail to elevate the in-store experience—from product storytelling to display strategy to launch activations., • Work closely with the Marketing & Ecommerce Managers to ensure campaigns are fully integrated across digital platforms (Meta, Google, Klaviyo, etc.)., • Guide landing page and PDP content, product storytelling, and creative testing strategies to support traffic and conversion goals., • Support partnerships and community teams in executing high-leverage UGC, athlete content, and influencer deliverables., • Turn organic content into brand-building, product-selling assets. Qualifications • 6–8 years of experience in marketing, ideally in performance footwear/apparel, fitness, or consumer products., • Proven leadership experience managing and mentoring high-functioning, creative teams., • Strong understanding of content production, retail merchandising, digital marketing, and community activation., • Highly organized with exceptional project management and communication skills., • Experience with ecommerce platforms (Magento/Shopify), Klaviyo, Meta/Google Ads, and creative production tools is a plus., • Background or passion for fitness, training, or athletics is highly desirable., • Energetic, curious, and excited to continuously learn in a fast-paced, evolving marketing landscape.