Senior Account Manager, Luxury
il y a 4 jours
New York
Join our team as a Senior Account Manager, Luxury and embark on a rewarding professional journey! Based in Soho, NYC, this role offers a hybrid work model, allowing for flexibility and creativity in your approach. Additionally, travels to various cities across the country and to our Montreal office will enrich your experience and expand your influence across the region. In New York and Montreal, our team of passionate experts specializes in strategic planning, public relations, content creation, influencer marketing, media and digital campaigns, events, professional training, and Shopper Marketing activations, including in-store promotions and e-commerce platforms. Join us and become part of a passionate and driven team where you can grow your talent and make a real difference! ABOUT HOPSCOTCH – NORTH AMERICA HOPSCOTCH is an international communications group founded in France, driven by an entrepreneurial vision and the complementary strengths of its talent and expertise. HOPSCOTCH combines a unique range of disciplines with the belief that the true value of a company or organization lies in the strength of its relational capital. With over 1,200 employees, half of whom are based internationally (40 offices across 5 continents), HOPSCOTCH delivers the full spectrum of communication services: influence, events, public relations, brand activations, digital, internal communications, public affairs, and marketing services. Operating in the U.S. and Canadian markets since 1961, HOPSCOTCH supports local and international brands in creating and deploying integrated campaigns that resonate with the cultural realities of the various American markets. WHAT WE OFFER • Healthcare covered at 95% with United Healthcare Oxford. This includes vision and dental., • 401k contribution no matter what you elect to contribute yourself: 5% of your gross annual salary. There is no vesting period but a 6-month employment eligibility period before it kicks in., • Bonus eligibility if the agency meets its expectations, • In addition to the 8 legal holidays in USA, Hopscotch USA offers its employees 7 additional paid days during which the agency is closed, including a full week between Christmas and New Year's Day., • Summer hours: Summer hours are in effect starting from July 1st, and ending the Friday before Labor Day, • Office located in Soho, NYC, • Hybrid work model with two remote workdays per week, may evolve depending on the company policy, • $85K/y - $90K/y ROLE PURPOSE • Contribute to the implementation of the commercial strategy defined by senior leadership., • Develop 360° marketing and communication strategies and associated action plans for clients, either holistically or within your area of expertise, under the supervision of your manager., • Participate in the development and retention of the client portfolio. KEY RESPONSABILITIES Client Management • Oversee and manage the execution of assigned marketing and communication campaigns., • Build and maintain trusted relationships with a portfolio of multiple client accounts (premium luxury and lifestyle brands)., • Lead and grow assigned client portfolio through proactive account development., • Manage quarterly reporting and conduct annual performance analysis of campaigns., • Contribute to effective internal financial management and optimize campaign profitability. Business Development • Identify and develop commercial opportunities, • Contribute to business development efforts (existing client portfolio, proactive outreach, RFP responses, competitive pitches, etc.), • Strengthen, expand, and retain the client portfolio by presenting innovative strategies, concepts, and activations., • Conduct market monitoring and implement competitive and trend analyses to inform client communication strategies., • Develop and draft strategic recommendations leveraging both internal and external expertise., • Present and sell marketing and communication plans to clients and prospects through compelling written and oral presentations., • Participate in the development and negotiation of client contracts while optimizing cost structures and revenue opportunities. Campaign Implementation • Execute approved marketing and communication plans in alignment with client objectives., • Secure signed estimates and contracts prior to campaign launch., • Coordinate external vendors and partners while optimizing production margins and net profitability., • Systematically and effectively utilize agency and group management and reporting tools. Budget Management • Build and/or supervise client budgets while optimizing costs, gross margins, and net profitability., • Ensure ongoing budget tracking, client reporting, and internal forecasting., • Continuously monitor gross and net margins across campaigns and propose corrective measures when necessary. PROFILE Technical skills • 5-7 years of experience in communication agency., • Strong knowledge of strategy and marketing to support clients in their strategic thinking., • Solid understanding of 360° communication channels (traditional and digital PR, events and activations, channel and Trade marketing)., • Good knowledge of the US market and ability to stay attuned to changes and trends in the communications industry., • Negotiation skills (vendors and clients)., • Strong anticipation, planning, and organizational skills in managing multiple campaigns simultaneously., • Business development mindset., • Budget optimization capabilities., • Strong written communication skills., • Ability to build and nurture a professional network and maintain ongoing external relationships., • Knowledge of the luxury industry. Personal attributes • Strong interpersonal skills, • Relationship-oriented, • Intellectual curiosity, • Creativity, • Persuasiveness, • Strong work ethic, • Enthusiasm and energy, • Anticipation, planning, and organizational skills, • Proactive mindset, • Adaptability, • Analytical and synthesis skills, • French-speaking is a plus