Director of Marketing
4 days ago
San Antonio
Job DescriptionDescription: Position Summary Morgan’s is seeking a creative, strategic, collaborative, and values-driven leader to oversee our marketing and communications function. The Marketing Director is responsible for planning, developing, and implementing marketing and communications strategies that support the enterprise’s mission, programs, goals, and activities. The ideal candidate shares a passion for our mission and possesses an exceptional understanding of strategic marketing and an innovative mindset guided by the highest ethical values combined with tireless energy to achieve our goals. Requirements: Key Responsibilities Strategic Brand Leadership • Collaborate in defining and shaping the umbrella brand strategy, ensuring a unified identity across all sub-brands (Wonderland, Inspiration Island, Camp, MAC, Institute)., • Build brand architecture: maintain consistency, differentiate entity offerings, and anchor storytelling in our mission of accessibility and inclusion., • Develop and implement integrated marketing plans—acquisition, retention, fundraising, sponsorships—aligned with organizational growth and mission goals., • Lead campaigns (digital, out-of-home, PR, influencer), leveraging data insights to optimize performance and ROI., • Collaborate with Social Media and Marketing Managers to drive all digital channels, including web, social, email, SEO/SEM, and online advertising., • Leverage Morgan’s on-site production facilities to produce compelling video, digital, and visual content that supports strategic campaigns and enhances brand storytelling., • Oversee public relations, media outreach, and storytelling initiatives for Morgan’s and its entities., • Build and maintain strong relationships with local, regional, and national media outlets to maximize earned media coverage., • Collaborate on crisis communications and work with leadership to manage sensitive or high-profile public situations., • Serve on the Shared Services team and work collaboratively with executive peers., • Partner with the entity Presidents and support their respective marketing needs, advising them on market trends and opportunities., • Lead, mentor, and evaluate the marketing team, including managers overseeing social media and marketing., • Establish departmental goals, work plans, and performance standards to ensure accountability and excellence., • Manage the department budget, allocating resources efficiently and leveraging community partnerships for the benefit of the mission., • Track KPIs: attendance, membership growth, donor acquisition, brand metrics, fundraising ROI., • Stay ahead of digital and experiential marketing trends (AI, CRM, immersive experiences); pilot new initiatives aligned with mission., • Collaborate with all entities to craft thought leadership campaigns showcasing best practices in inclusive design and marketing., • Strong leadership ability, • Strategic mindset, • Professional business acumen, • Outstanding problem-solving skills, • Excellent ability to lead and manage, • Continually drive effective results, • Bachelor’s degree required; specific degree in Marketing, Communications, Public Relations, Journalism, and/or Advertising preferred. Master’s degree a plus., • Approximately 7+ years of marketing experience, including experience in a management role., • Demonstrated experience leading a marketing team, developing marketing programs, overseeing brand strategy, and creating deliverables in a goal-oriented setting., • Excellent communication, leadership, and problem-solving skills., • Impact: Shape marketing and digital/social media across five Ultra Accessible™ entities, amplifying inclusion for individuals with disabilities., • Innovation: Utilize on-site production facilities to drive in-house content creation and elevate marketing capabilities., • Culture: Join a value-driven mission centered on empowerment, inclusion, education, and innovation., • Collaboration: Work with a diverse executive team and passionate staff. The working conditions described herein are representative of those an employee encounters while performing the essential functions of the position. Reasonable accommodation may be made to enable individuals with disabilities to perform essential job functions. • Work is performed in a fast-paced office environment., • Visual acuity is required for reading computer screens and/or documents and making changes as necessary/required., • Job requires accuracy and attention to detail, organizational, and time management skills, while maintaining high levels of initiative., • Occasional stooping and bending with regular lifting of up to 20 pounds is required., • Ability to stand for long periods of time, as well as be able to use keyboards, telephone keypads, and writing utensils., • Use best practices and demonstrates up-to-date knowledge and skills in technology., • Health and wellness benefits – health/dental/vision insurance, prescription drug discounts, employee assistance programs and wellness programs. Morgan’s pays 100% of employee only coverage for Medical Plan 1, Dental, Vision and Basic Life., • Financial and retirement benefits - include 401(k) plans, profit-sharing plans and financial planning assistance, and matching contributions., • Time-off and leave benefits - 3 Weeks of PTO accrual and 40 hours can be rolled over to the next calendar year. 11 holidays per year with paid parental leave., • Discounts for employees - Complimentary Family & Friends Season Passes. Discounted single-day tickets after comp ticket bank exhausted, in-park food, beverage, and merchandise, and birthday, cabana, and facility rentals., • Life Insurance & AD&D - $50K Basic Life/AD&D insurance policy at no cost to you., • Disability Insurance - Short-term & Long-term disability coverage is available