Director, Audience Activation
1 day ago
New York
Job DescriptionCompany Description REF61710G Location: New York, NY (US role, candidates must reside in US at time of application to be considered for this role) Who We Are: MRI-Simmons is an established brand that is aggressively reinventing itself through investments in technology and people. Widely recognized as the leading consumer insights company, MRI-Simmons measures consumer preferences, attitudes, and behaviors. MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. In 2023, NIQ combined with GfK, bringing together the two industry leaders with truly global reach and operations in 100+ markets, covering more than 90% of the world's population. What We Do: We empower marketers, advertising agencies and media companies to turn deep consumer understanding into smarter strategies, targetable segmentation, and more effective advertising campaigns across all media channels: linear TV, Connected TV, Digital, and Social. We enrich customer first-party data to enable more comprehensive consumer profiling and activation. Job Description About this job The Director, Audience Activation will be a key player in leading the sales initiatives for MRI-Simmons to grow our Advanced Advertising business, with solutions including data enrichment and audience activation. The ideal candidate will work collaboratively with the Media, Brand and Agency verticals to develop new sales opportunities, lead or participate in Advanced Advertising presentations, assist in developing new Advanced Advertising product initiatives, and finalize negotiations and contracts in relation to closing new business. This position will lead our engagement and penetration of Agency holding companies, specifically with Investment, Programmatic, Video and Activation teams, while supporting our relationships with their Client teams. Responsibilities: Revenue Growth & Deal Leadership • Identify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablement., • Manage end‑to‑end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary, • Leverage strong, preferably existing, industry relationships across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teams, • Lead advanced advertising, audience activation, and other data‑driven proposals and presentations that clearly articulate the value of MRI‑Simmons audience intelligence, • Act as a trusted advisor to customers by aligning MRI‑Simmons audience solutions to customer business, media, and campaign activation objectives, • Partner closely with Commercial, Marketing, Operations and Product teams to provide client feedback and input that informs audience development and utilization prioritization, • Support the development of new data enablement and activation initiatives, partnerships, and go‑to‑market strategies, • Serve as a subject matter expert for advanced advertising and audience‑based activation, use cases, both external with customers and internal guiding sales colleagues on cross-team opportunities, • Manage internal sales and audience revenue tracking processes; ensure tracking sheets, audience taxonomies, and CRM accuracy, • Support revenue collection team where necessary, aligning communication with all stakeholders, • Collaborate with Operations and Account Management teams when needed define data, technical, and delivery requirements, • Ensure client reporting requirements and contractual obligations are metQualifications, • Bachelor’s degree required, • 5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech, • Proven success driving audience activation initiatives within agencies or brands, • Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams, • Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV, • Demonstrated ability to communicate the value of audience and data‑driven solutions in a clear, compelling way, • Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred, • Exceptional relationship management and executive‑level communication skills, • Strong negotiation skills with experience navigating complex commercial agreements, • Consultative, self-directed seller and evangelist with a “hunter” mindset and the ability to create opportunity where none previously existed, • Comfortable leading complex, multi‑stakeholder communication efforts, connecting silos in an enterprise environment like a large agency holding company, • Familiarity with Challenger sales methodology and MEDDICC frameworks preferred, • Strategic thinker who proactively identifies new use cases and growth opportunities, • Comprehensive healthcare plan (medical, Rx, dental, and vision)., • Flexible spending accounts and a Health Savings Account (including company contributions)., • Life and AD&D insurance., • 401(k) retirement plan including company matching contributions., • Disability insurance., • Tuition Reimbursement., • Discretionary paid time off program and 11 paid holidays., • Flexible working environment, • Volunteer time off, • LinkedIn Learning, • Employee-Assistance-Program (EAP) Additional Information This role has a market-competitive salary with an anticipated base compensation of the following range: $117,250.00 - $150,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more. Our Benefits • Flexible working environment, • Volunteer time off, • LinkedIn Learning About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the