Senior Editor, Digital Content Strategy Racing US (Hybrid)
25 days ago
New York
Job DescriptionAbout Motorsport.comMotorsport.com is one of the world’s largest motorsport media platforms — the global home for Formula 1, NASCAR, IndyCar, and racing culture. As part of Motorsport Network, we deliver high-impact storytelling, video, and social content to millions of fans across platforms daily. We’re looking for a creative, data-driven, and audience-obsessed Senior Editor, Digital Content Strategy to help lead the next chapter of growth for our U.S. editorial operation.The RoleThe Senior Editor, Digital Content Strategy will serve as the day-to-day editorial leader for Motorsport.com in the United States, reporting directly to the Head of Programming, U.S. This is a dynamic and strategic role that combines editorial leadership, content planning, audience growth, and creative execution across Motorsport.com’s digital platforms. This editor will balance hands-on management of day-to-day content operations with forward-thinking strategy around tentpole planning, data optimization, and multi-platform franchise storytelling — helping shape the voice, tone, and audience trajectory of Motorsport.com in 2025 and beyond.Key ResponsibilitiesEditorial Leadership & Daily Operations • Manage and mentor U.S. editorial staff, guiding story selection, headline writing, and coverage prioritization., • Ensure Motorsport.com’s homepage, articles, and features maintain a consistent, high-quality voice aligned with brand tone., • Oversee breaking news, trending coverage, and daily editorial output in coordination with global teams.Strategic Planning & Content Calendar, • Own the editorial content calendar, including tentpole coverage, franchise/series concepts, and long-term content initiatives., • Collaborate with senior leadership to align content priorities with key races, cultural moments, and sponsorship opportunities., • Partner with sales and marketing teams to ideate and develop custom content packages and branded storytelling series.Data & Audience Growth, • Use performance analytics and SEO insights to guide assignment planning, story angles, and headline optimization., • Translate data into actionable strategy to grow U.S. traffic, engagement, and audience retention., • Experiment with formats and storytelling approaches to maximize reach on Discover, search, and social.Video & Cross-Platform Integration, • Collaborate with multimedia writer/editor talent to shape Motorsport.com’s YouTube and digital video strategy., • Help define editorial and creative direction for video franchises and transforming traditional text franchises into cross-platform storytelling initiatives.Creative Ideation, • Help drive brainstorming in editorial and production meetings; contribute innovative ideas for new series, event coverage, and fan-first storytelling., • Support creative development for content tied to major motorsport tentpoles (e.g., Miami GP, Indy 500, Daytona 500).Qualifications, • 6+ years of experience in digital sports media, preferably also with experience in entertainment or lifestyle verticals., • Proven track record managing editorial teams and overseeing high-volume, high-quality digital publishing operations., • Deep understanding of digital content strategy and analytics (Google Analytics, Chartbeat, etc.), and SEO best practices., • Strong writing and editing skills with the ability to shape tone and narrative across a large-scale brand., • Experience collaborating across editorial, social, video, and commercial teams., • Passion for motorsport and familiarity with the global racing ecosystem (F1, NASCAR, IndyCar, etc.) is a major plus.Why Join Motorsport.com, • Be part of a fast-growing, global motorsport media brand redefining fan engagement., • Play a key role in shaping the voice and growth strategy of Motorsport.com’s U.S. operation., • Competitive base of $90K to $110K Ar7BBs1xsY