MARKETING MANAGER - EVENTS & CONTENT
5 days ago
Ridgefield Park
Job Description Position Summary SOLUM America, Inc., a global leader in Electronic Shelf Label (ESL) and retail technology, is seeking a creative, highly organized Marketing Manager to lead our North American event program and content marketing engine. As SOLUM shifts its event strategy from large trade shows toward SOLUM-hosted roadshows co-hosted with strategic partners, this role will build and scale the roadshow program while continuing to manage our presence at key industry shows such as NRF, and produces the stories, content, and campaigns that build awareness and generate demand for SOLUM's ESL, digital signage, Wi-Fi Next Gen IoT, and AI for Retail solutions. You will plan and run events from concept to follow-up, partner closely with strategic partners on co-hosted events, and turn SOLUM's technology, customer wins, and industry point of view into compelling content for retail executives, IT leaders, partners, and media. The role works closely with SOLUM's headquarters in South Korea, so regular communication in Korean is required to align on global brand, product launches, and event plans. This is a hands-on, cross-functional role that requires equal parts project management, creative storytelling, and attention to detail. Key Responsibilities 1. Trade Shows & Event Management • Build and scale SOLUM's roadshow program as a core part of the marketing strategy, shifting investment from large trade shows toward targeted, SOLUM-hosted events., • Work with strategic partners to plan and run co-hosted roadshow events, including defining event goals, format, agenda, target audience, cities and venues, and each partner's roles and responsibilities., • Manage joint execution with partners, including shared timelines, co-branded invitations and materials, demo setup, speaker lineup, cost sharing, and lead-sharing agreements., • Drive attendance for roadshows through targeted invitations, partner promotion, and Sales outreach; manage registration, RSVPs, and attendee communications., • Create a repeatable roadshow playbook (templates, checklists, run-of-show, demo kits) so events can be scaled efficiently across regions and partners., • Measure roadshow results with partners and recommend which partners, markets, and formats to expand., • Manage SOLUM's participation in select North American trade shows, including NRF Retail's Big Show, Groceryshop, MODEX, and other retail, grocery, and supply chain events., • Develop the overall event strategy, objectives, and budget mix between roadshows and trade shows; evaluate sponsorship and exhibit opportunities and recommend priorities based on expected ROI., • Manage booth design and build with exhibit houses and show contractors (e.g., Freeman), including floor plans, graphics, AV, product demo zones, furniture, and on-site logistics., • Manage all event deadlines and vendor deliverables: space contracts, exhibitor service orders, shipping and freight, badges, housing, and lead retrieval., • Develop booth messaging, demo flows, signage, and promotional materials in partnership with Product Marketing., • Plan and run hosted events such as executive lunches, customer dinners, private demos, and SOLUM-hosted showcases, including invitations, registration pages, RSVP/waitlist management, and attendee communications., • Coordinate speaking sessions, panels, and sponsor deliverables; support executives and speakers with presentations and briefing materials., • Coordinate with SOLUM HQ (in Korean) on global event alignment, product showcase plans, executive attendance, and shipment of demo equipment., • Own post-event follow-up: lead capture and handoff to Sales, attendee follow-up campaigns, and event performance reporting. 1. Content Marketing • Develop and manage an integrated content calendar aligned with product launches, events, and sales priorities., • Create and manage production of high-quality B2B content, including: ◦ Blog posts, articles, and thought leadership pieces ◦ Customer case studies and success stories ◦ White papers, e-books, and solution briefs ◦ Videos, product demos, and event recap content ◦ Email newsletters and nurture campaigns ◦ Social media content (LinkedIn priority) • Translate complex technology (ESL, EPS, Wi-Fi Next Gen IoT, AI for Retail) into clear, business-focused stories for U.S. retail executives and operators., • Localize and adapt HQ global content and press materials from Korean to English so they work for a North American audience., • Manage website and landing page content updates; apply SEO best practices to grow organic traffic and inbound leads., • Support PR and analyst relations with press releases, media briefing materials, and executive talking points., • Build pre-event, at-event, and post-event content campaigns for roadshows and trade shows that extend the reach of every event., • Keep brand voice, visual identity, and messaging consistent across all channels. 1. Campaign Support & Measurement • Partner with Sales and Product Marketing to support demand generation campaigns with content and event-driven programs., • Track and report on event and content performance (leads, pipeline influenced, engagement, web traffic, social growth) and use insights to refine strategy., • Maintain marketing assets in an organized, easy-to-access library for Sales and partners. 1. Vendor & Cross-Functional Collaboration • Manage agencies, freelancers, designers, videographers, exhibit houses, and venue partners to deliver on time and on budget., • Work closely with Sales, Product Management, Business Development, and HQ marketing teams to align priorities and messaging. 1. Marketing Budget Management • Work within the approved budget; flag risks early and recommend trade-offs when priorities change., • Track all marketing spend, including commitments, purchase orders, invoices, and actual vs. budget, in a single up-to-date tracker., • Provide regular budget status reports to management, with spend by program and ROI insights to guide future budget planning. Qualifications Minimum Qualifications • Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field., • 4+ years of B2B marketing experience with a focus on trade shows/events and content marketing, preferably in technology or retail technology., • Proven experience planning and running events end to end, including trade show exhibits and hosted events, with vendor management and budget ownership., • Excellent writing, editing, and storytelling skills, with a portfolio of B2B content., • Full professional proficiency in English and Korean (written and spoken), required for regular communication with SOLUM HQ in South Korea., • Strong project management skills; able to manage multiple events and deadlines at the same time with high attention to detail., • Experience managing a marketing budget and tracking spend against plan., • Proficiency with Microsoft Office (especially PowerPoint), CMS platforms, and marketing automation/CRM tools (HubSpot, Salesforce, or similar)., • Ability to travel for trade shows and events (approximately 20–30%). Preferred Qualifications • Experience planning roadshows, partner co-marketing programs, or co-hosted events with technology or channel partners., • Experience with major retail industry shows such as NRF, Groceryshop, MODEX, or similar., • Experience in retail technology, ESL, digital signage, IoT, or B2B hardware/software solutions., • Experience working with or for a Korean company, including collaboration with Korea HQ., • Hands-on skills in design and video tools (Adobe Creative Suite, Canva, or similar)., • Experience with SEO, web analytics (Google Analytics), and LinkedIn marketing., • Experience supporting PR, media relations, or analyst relations programs. Language Requirement — Korean Proficiency Korean language proficiency is a required qualification for this role, not preferred. The Marketing Manager will work directly and regularly with SOLUM's headquarters teams in South Korea on global event coordination, product launch timing, brand guidelines, and content localization. The ability to communicate accurately and professionally in Korean, both verbally and in writing, is essential to this role. Key Performance Indicators (KPIs) • Number of roadshow events held with strategic partners, with attendance and lead results for each., • Event leads captured and qualified, and pipeline influenced by roadshows and trade shows., • On-time, on-budget delivery of roadshows, trade shows, and hosted events., • Total marketing spend kept within the annual budget, with all spend accurately tracked and reported., • Hosted event registration, attendance, and follow-up conversion rates., • Content output against the content calendar, plus engagement metrics (web traffic, downloads, email, social)., • Organic website traffic and inbound lead growth., • Sales team usage of and satisfaction with content assets. Why Join SOLUM America? At SOLUM America, we are changing how retailers communicate with shoppers and run their stores through next-generation ESL, digital signage, and connected retail technology. In this role, you will shape how SOLUM shows up on the industry's biggest stages and how our story is told across North America. • Build SOLUM's new roadshow program with strategic partners and lead our presence at key industry trade shows., • Tell the story of cutting-edge technology used by leading retailers around the world., • Join a high-growth, innovative team with real visibility and impact., • Work directly with SOLUM's global teams in South Korea., • Competitive compensation and benefits package., • Opportunities for career growth as SOLUM expands its North American footprint. SOLUM America, Inc. is an equal opportunity employer.
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