74 Best marketing advertising Jobs in White Plains, New York (April 2026)

Creative Director for Digital Strategy

28 days ago

Purchase

Job Description Job Title: Creative Director for Digital Strategy Department: Marketing & Communications Reports to: Director of Marketing & Communications Effective Date: March 2, 2026 of Direct Reports: 6 of People Supported: 2 Job Description: The Creative Director for Digital Strategy provides both strategic leadership and hands-on execution for Manhattanville University’s digital marketing and social media initiatives. This role serves as the University’s lead digital marketing strategist and an active practitioner, responsible not only for setting direction but for directly building, managing, and optimizing digital campaigns, content, and platforms that advance institutional priorities including enrollment growth, brand awareness, engagement, and reputation management. This position actively manages the University’s social media ecosystem, creates and deploys digital content and campaigns, and oversees digital performance measurement through ongoing analysis, testing, and optimization. The Creative Director leads the student digital content program, structured as a Learning Lab, by working side-by-side with students to produce real-time content, execute campaigns, and develop professional skills through experiential learning. The Creative Director combines strategy, execution, creative direction, analytics, and student mentorship, serving as both a visionary and a doer while operating within the broader Marketing & Communications governance and approval framework. The Creative Director for Digital Strategy reports to the Director of Marketing & Communications and works collaboratively with colleagues across Marketing & Communications, Admissions, Advancement, Academic Affairs, Student Life, Athletics, and Information Technology. Supervisory Responsibilities: • Oversees the daily workflow related to digital marketing and social media strategy., • Supervises, trains, recruits, and mentors student workers participating in the Digital Learning Lab program. Digital Strategy & Leadership • Develop and execute a comprehensive digital strategy that supports University goals, campaigns, and brand positioning in alignment with Marketing & Communications priorities., • Establish short- and long-term digital priorities, goals, and performance benchmarks to support institutional objectives., • Evaluate emerging digital platforms, technologies, and trends and recommend appropriate strategic applications., • Provide strategic oversight for the University’s official social media channels supporting enrollment, advancement, alumni engagement, and signature events., • Establish platform-specific strategies, content frameworks, editorial calendars, and workflows., • Guide the development of content in collaboration with communications staff, designers, and student contributors., • Define key performance indicators (KPIs) and success metrics for digital marketing and social media initiatives in collaboration with your supervisor., • Monitor, analyze, and interpret performance data related to reach, engagement, growth, and campaign effectiveness., • Prepare performance reports and strategic recommendations for departmental leadership and campus stakeholders., • Provide strategic guidance for paid digital advertising initiatives in collaboration with department leadership and external partners., • Support campaign planning, targeting, creative alignment, testing, and performance evaluation., • Lead the University’s student digital content program as a structured Learning Lab., • Recruit, train, supervise, and evaluate student workers., • Establish learning objectives, professional standards, and assessment methods aligned with experiential learning goals., • Mentor students in digital storytelling, content strategy, analytics, and professional workplace practices., • Provide creative direction for digital storytelling across social and digital campaigns., • Review digital content for strategic alignment and effectiveness, escalating final approvals as required., • Serve as a strategic advisor to campus partners on digital engagement and audience strategy., • Collaborate across departments to translate institutional objectives into effective digital initiatives., • Participate in cross-functional project teams as needed., • Demonstrated experience developing and implementing data-informed digital and social media strategies., • Strong analytical skills with the ability to translate performance data into actionable insights., • Experience supervising, mentoring, or managing student workers, interns, or staff., • Excellent organizational and project management skills., • Strong written, verbal, and presentation communication skills., • Familiarity with paid digital advertising platforms and optimization strategies., • Knowledge of accessibility standards, digital compliance, and inclusive content practices., • Experience evaluating or piloting emerging technologies, including AI-driven tools, in a marketing or communications context. Education: Bachelor’s degree in marketing, communications, digital media, journalism, or related field. Masters’ degree preferred. Experience: • Minimum of 7 years of progressively responsible professional experience in digital marketing, media strategy, social media strategy, or digital communications., • Demonstrated success developing, executing, and evaluating data-informed digital marketing and social media strategies that support organizational goals., • Experience managing or significantly contributing to integrated digital campaigns, including organic and paid digital efforts., • Proven experience analyzing digital performance metrics and translating insights into actionable recommendations and strategy refinements., • Experience supervising, mentoring, or training student workers, interns, or early-career professionals., • Experience working within a higher education environment, enrollment marketing context, or other mission-driven organization strongly preferred., • Experience collaborating across departments and serving as a strategic advisor to internal stakeholders., • Prolonged periods of sitting at a desk and working on a computer. The annual salary for this position is $85,000 Hours Expectation: Full-time, 35 hours per week Housing: Housing is not provided. Benefits: Manhattanville University also offers a highly competitive and comprehensive benefits package, including tuition remission. For more information regarding benefits, please visit our benefits page: Manhattanville Benefits Applications will be reviewed as they are received, and qualified candidates may be invited to interview before the application deadline. We encourage you to apply early, as the position may be filled prior to the closing date. Manhattanville University is an Equal Opportunity Employer. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. If you are unable to complete this application process, contact Manhattanville Human Resources at to ask for assistance. Powered by ExactHire:192987

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