Senior Social Media & AI Video Content Strategist
16 days ago
Fort Lee
Job Description Position Overview: MyRegistry.com, the leading technology platform in the $400B gifting industry, is seeking a seasoned and visionary Senior Social Media & AI Video Content Strategist to lead the next evolution of our digital presence. This high-impact role will combine advanced social media strategy with innovative AI-powered video content creation to shape the brand narrative, drive engagement, and accelerate growth across platforms. As a senior member of the marketing team, you will own and execute a comprehensive content strategy across social channels, while spearheading the integration of cutting-edge AI video tools to produce scalable, high-quality multimedia content. This is a unique opportunity for a senior digital content leader to push creative boundaries and redefine how we engage with audiences across platforms. Key Responsibilities • Own the end-to-end strategy for social media content across platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn, Twitter/X), aligning with brand goals, campaign initiatives, and audience growth objectives., • Drive innovation in content creation through the use of advanced AI tools, setting the vision and roadmap for AI-generated video and automated content workflows., • Lead the design, creation, and deployment of AI-generated video content using tools such as Google Flo, Runway, and emerging AI platforms for marketing campaigns, product showcases, tutorials, and social engagement., • Develop scalable, automated video production processes that increase output while maintaining quality and brand integrity., • Monitor and analyze KPIs across all social platforms, providing deep insights and strategic recommendations to optimize performance and drive continuous improvement., • Partner with marketing, creative, and product teams to ensure cohesive messaging, branding, and storytelling across all content and channels., • Lead ideation sessions and campaign planning with internal stakeholders to integrate AI-driven content into broader marketing initiatives., • 6+ years of experience in social media strategy, digital content production, or creative marketing—preferably in tech, e-commerce, or startup environments., • Proven track record in AI-driven video creation using tools like Google Flo, Runway, and other generative AI platforms., • Expertise in social media content strategy, performance marketing, and audience development across all major platforms., • Advanced proficiency in video editing and motion design (Adobe Premiere Pro, After Effects, or equivalent)., • Strong analytical mindset with a deep understanding of social metrics, algorithmic trends, and data-driven optimization., • Excellent leadership, project management, and cross-functional collaboration skills., • Exceptional written, verbal, and visual communication abilities., • Hands-on experience with AI creative tools such as Stable Diffusion, MidJourney, Sora, or similar., • Deep knowledge of social media algorithms, paid media best practices, and content performance optimization., • Proficiency in analytics and content management platforms (e.g., Hootsuite, Sprout Social, Google Analytics)., • Lead Innovation: Be at the forefront of digital storytelling and AI integration in a rapidly evolving industry., • Leverage Emerging Tech: Work with the most advanced AI and creative tools to redefine content creation and distribution., • Shape Strategy: Play a pivotal role in defining and scaling the brand’s social media and video content footprint., • Collaborate with Visionaries: Join a forward-thinking team that values creativity, agility, and bold ideas. Job Types: Full-time, Contract