Community Manager
1 month ago
Louisville
Job Description Community Manager – Aurawell Location: Louisville, KY Department: Marketing Employment Type: Full-Time Position Overview Aurawell is seeking a Community Manager to help launch and grow our presence in the wellness, recovery, and performance space. This role will be hands-on in building community, creating content, and developing partnerships that bring the brand to life. You’ll play a key role in shaping how Aurawell shows up—both locally and nationally—through events, relationships, and day-to-day engagement. This position is ideal for someone who takes the time to understand the community, builds strong connections, and turns insight into action. The ideal candidate is comfortable representing the brand, working cross-functionally, and stepping in wherever needed to move things forward in a fast-paced, launch-stage environment. Key Responsibilities • Develop and execute community engagement initiatives that drive brand awareness, loyalty, and long-term growth, • Support the launch and expansion of Aurawell through events, partnerships, and brand storytelling, • Create and help manage content across social media and marketing channels, • Plan, create, and manage paid social campaigns across Meta platforms (Facebook and Instagram), • Develop ad creative, including copy and visuals, aligned with brand voice and campaign goals, • Monitor campaign performance, optimize ads based on data insights, and manage budgets effectively, • Conduct A/B testing on audiences, creative, and messaging to improve performance, • Analyze and report on key metrics such as reach, engagement, conversions, and ROI, • Build and maintain relationships with wellness professionals, fitness and recovery facilities, sports organizations, and brand advocates, • Represent Aurawell at events, networking opportunities, and community activations locally and nationally, • Support and grow existing partnerships, including LouCity Soccer teams and training facilities, and the UFL, • Identify and develop new partnership opportunities aligned with wellness, recovery, and performance communities, • Manage community interaction across social platforms, engaging thoughtfully and consistently with the audience, • Collaborate with internal teams to ensure alignment across priorities and support shared goals, • Gather insights from the community and use them to inform content, partnerships, and future initiatives, • Take ownership of community initiatives from planning through execution, • Assist in building ambassador, referral, and advocacy programs, • Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field preferred, • Minimum of 4 years of experience in community management, brand marketing, content creation, partnerships, or related roles, • Experience supporting the launch or growth of a new brand, product, or initiative, • Experience in medical device, med tech, health tech, wellness technology, or another regulated or technical industry strongly preferred, • Interest in or experience with wellness, recovery, fitness, or performance-focused markets, • Ability to understand and clearly communicate PEMF technology and related applications, • Strong verbal and written communication skills, • Experience creating content that supports brand awareness and engagement, • Comfortable with public speaking, networking, and representing a brand, • Experience managing community engagement through social media platforms, • Strong organizational skills and ability to manage multiple priorities, • Experience managing Meta Ads (Facebook and Instagram), including campaign setup, targeting, and optimization, • Strong understanding of paid social strategy, audience segmentation, and performance analytics, • Experience analyzing campaign performance and using data to improve results, • Experience running paid social campaigns for wellness, fitness, or consumer brands preferred, • Must be based in Louisville, Kentucky, or surrounding area, • Experience working with wellness, recovery, fitness, or performance brands, • Experience building local and national partnerships, • Familiarity with athlete, sports performance, or fitness communities, • Experience in a fast-paced, growth-oriented, or launch-stage environment, • Strong relationship-building and communication skills, • Initiative and follow-through, • Ownership and accountability, • Strategic thinking and sound judgment, • Content development and storytelling, • Ability to balance long-term planning with day-to-day execution, • Build and grow a strong community presence for Aurawell locally and nationally, • Strengthen and expand meaningful partnerships, • Support brand launch, content development, and engagement with consistency and professionalism, • Build relationships that drive awareness, trust, and advocacy, • Take initiative, move quickly, and provide insights that support marketing and business goals
