Mondelez International, Inc.
Sr Assoc Manager - Marketing Analytics
10 days ago
East Hanover
Key Responsibilities: * Measure and optimize the impact of paid, owned & earned media (TV, digital, social, eCom/DTC, sponsorships), inclusive of: * Audience insights * Post-flight evaluation/analysis of business & brand impact (including Marketing Mix Modelling, Multi-touch attribution and Retur...