Programmatic Marketing Manager
hace 29 días
New York
Job Description Programmatic Marketing Manager IOur Central Marketing team is looking for a highly analytical Senior Marketing Manager who will help oversee the growth strategy and execution for paid growth channels (Display & Video) of our streaming businesses, with the objective of reaching the number of subscribers, revenue, and overall acquisition costs. This role sits on the central User-Acquisition Team and will work closely with the Sr Manager of Paid Social and Display as well as local UA teams across 7+ International markets.Responsibilities: Objectives: • Drive audience acquisition and growth strategies., • Delivering the Growth goals around Subscribers, CPA, LTV, funnel efficiency, Churn and ARPU., • Work with International and Regional UA team around the development of the growth stack and analytics tools., • Managing third party agencies to successfully face demands and goals we can’t support with internal team members., • A/B testing coordination with the International and Local Team., • Execute performance and growth activities to reach subscription acquisition., • Own and present to leadership key performance metrics around customer acquisition, cost per new customer, etc., • Execute Test & Learn programs to re-define processes which will allow us to keep improving in a mid and long term. Functions:, • As responsible of the growth marketing, you will be responsible for the following:, • Assist in Leading Programmatic planning and media-buying across all territories, ensure both functions are optimized to achieve high levels of growth with an ROI-Focus, • Assist in owning the strategy and performance of programmatic activity with full operational responsibility., • Execute strategy to grow user base, including directly program campaigns for multiple platforms/DSPs (e.g., Google, DV360, CM360, AmazonDSP, etc), • Responsible for the planning and execution of Google DV360, AmazonDSP, and any new DSP platforms onboarded., • Track record of success and growth., • Develop, manage, innovate, and lead strategies to grow user acquisition., • Leverage and exploit opportunities for new initiatives, products, and subscription services., • Implement strategies that build audience and unlock growth., • Maximize acquisition and campaign efficiencies across channels, partners, and platforms., • Develop guidelines and best practices on campaign objectives, targeting strategies, and creative development utilizing data obtained in our A/B test programs., • Analyze challenges, identify alternative solutions., • Develop, monitor, and constantly evaluate ROI, through the tracking and creation of UA reports.Requirements: Skills, • Minimum 3 - 5 years’ experience with a track record of delivering success as a programmatic trader/specialist or in a similar role., • Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through DV360, Amazon DSP, and other demand side platforms. Must have amazon and DV360, Minimum at least one of the two but must have other ones as well, • Proven experience with direct response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals., • Comfortable with analyzing and manipulating data with Excel Pivot tables or Tableau to run campaign analysis and provide high level decision recommendations., • Ability to research, strategize, and source 3rd party publisher deals within DSPs and experience setting up PG, PMP, and Preferred deals., • Comfortable with Ad servers such as Campaign Manager 360(CM360) and trafficking multiple media tags through a variety of publishers., • Deep understanding of creative tag development with a clear POV on tracking, attribution, ad fraud, cookie windows, etc., • Excited by working in a faced-paced environment with excellent troubleshooting and QA skills – strong attention to detail., • Ability to multi-task with effective resolution management in a fast-paced growth environment., • Experience also in media and subscription would be a plus. Capacity to collaborate with different areas involved in the growth initiatives (Product, Marketing, BI, creative, content)., • Capacity to coordinate with International, and with different teams preferred., • Ability and flexibility to adapt to changes in schedules and delivery. Understanding of overall cross-platform attribution., • Track record of success in developing and optimizing marketing automation tools., • Good communication and presentation skills., • Decent Budget level spend on a monthly budget level $100K to $1M at a yearly level PREFERRED SKILLS, • Knowledge in TV/streaming business., • Consumer of entertainment content and interest in it., • International market experience., • Capability to work in a fast-paced and constantly changing environment. Education/Background, • BS/BA in related field, • Master’s degree in a related field (is a plus).Compensation: