Social Media Manager
3 days ago
New York
About Be LOVE™ Be LOVE™ is redefining hydration and energy for modern life. Founded by Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia) and Leslie Scofield (Toms, Aviator Nation, Summit Series), Be LOVE™ brings together proven consumer-brand leadership and a mission-driven vision for wellness, connection, and performance. Our clean electrolyte and energy drinks are designed to support how people actually live, move, and feel, without compromise. More than a beverage company, Be LOVE™ is a cultural brand built at the intersection of health, impact, and community. Our NYC office serves as the creative and operational hub powering our next phase of growth. Who You Are You run social with taste, timing, and accountability. You see formats early, write sharp copy, and turn product and culture into posts people save and share. You plan the calendar, shoot or cut when needed, and keep comments and DMs alive. You grab attention and keep it. You keep trackers clean, approvals tight, and disclosures right. You protect the brand and move fast. You connect teams, sweat details, and ship work that lifts brand and numbers. About the Role Be LOVE™ is hiring a Social Media Manager to own day-to-day on TikTok, Instagram, and YouTube. You will set cadence, launch native series, and keep the community healthy while partnering with Brand, Influencer and Creator Partnerships, and our Social teams on content that spreads. You will publish weekly reports, hand Growth boost-ready assets with clean links and usage proof, and turn winning posts into repeatable programs across channels. This is a hands-on role with real ownership and a clear scoreboard. What you’ll do • Run day-to-day posting on TikTok, Instagram, and YouTube, including calendars, scheduling, Stories, Reels, Shorts, comments, and DMs, • Turn product moments and cultural trends into native formats with clear hooks, proof, and CTAs, • Keep a tight workflow from idea to live to readout with clean approvals and on-time delivery, • Write channel-native copy and make quick cuts, partner with the UGC editor for heavier lifts, • Maintain guardrails across claims, disclosures, rights windows, and platform policies, • Track saves, shares, sentiment, and community signals, surface insights and spark small moments, • Coordinate with Influencer and Creator Partnerships so brand posts and creator posts land together, • Hand off boost-ready assets to Growth with clean captions, IDs, links, and usage proof, • Publish a weekly summary of what worked, what missed, and the next tests, • Keep files and trackers organized with clear naming and status What you bring • 3 to 5 years running social for consumer brands, ideally in beverage or wellness, • Platform fluency across TikTok, Instagram, and YouTube with live links to work that drove real engagement, • Strong short-form copy and fast edit skills in CapCut or Adobe, • Reliable ops habits including calendars, trackers, clean naming, rights, and disclosure hygiene, • Comfort reading creative signals like hook rate, hold, saves, and shares, and turning them into next steps, • Clear communication and steady collaboration with creators, editors, PR, and the Director of Brand Awareness, • Working knowledge of platform backends, Notion or Sheets, Slack, Frame.io, and basic edit tools Why Be LOVE™ Through our relationship with GivePower, every can of Be LOVE sold helps provide 10 people in need with access to safe drinking water for one day. This is hydration that goes beyond function—it’s hydration that gives back. Benefits Comprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with 6% match (immediate vesting); life and disability; monthly wellness and connectivity stipends. This is an in-office FULL TIME role in SoHo West / Hudson Square, NYC — five days a week. We move fast together.