Head of User Acquisition
5 days ago
Barcelona
A fast-growing consumer technology business operating at the intersection of gaming, creator tools, and digital entertainment is hiring a Head of User Acquisition to own and scale top-of-funnel growth. This is a senior, hands-on role for someone who has led B2C user acquisition at scale and understands how gamers, creators, and digital-first communities discover, adopt, and engage with products. Experience within gaming, gaming hardware, or adjacent consumer tech environments is essential. Role: Head of User Acquisition Salary: Up to €110,000 Location: Europe-based, fully remote What you'll be doing: • Owning user acquisition strategy and performance across paid, organic, creator-led, and partnership channels, • Leading acquisition planning, forecasting, and channel prioritisation aligned to business growth targets, • Managing acquisition budgets with a strong focus on efficiency, ROI, and sustainable scale, • Building and developing a small but high-impact acquisition team, • Driving experimentation and optimisation across search, social, video, creators, and emerging platforms, • Working closely with product, growth, and data teams to ensure clear attribution and insight-led decisions, • Proven experience leading B2C user acquisition for consumer software or digital products, • Strong background in gaming, gaming tech, creator tools, or adjacent consumer platforms, • Demonstrated ownership of acquisition targets, budgets, and forecasting, • Hands-on experience across paid media, SEO, creators, affiliates, and social-led acquisition, • Strong analytical mindset with confidence working with data, dashboards, and experimentation frameworks, • Experience scaling products used by large consumer audiences, • Experience with freemium or self-serve business models, • Deep understanding of platforms such as YouTube, TikTok, and creator ecosystems as acquisition channels, • Salary up to €110,000, • Fully remote working within the UK or Europe, • Ownership of acquisition strategy for a high-growth consumer product, • Opportunity to shape how a globally used platform grows its audience