Data Insights And Storytelling Specialist
hace 1 día
Valencia
Who we are: Marfeel is a fast-growing SaaS company transforming the way digital publishers understand and grow their audiences. Our real-time analytics and activation platform empowers newsrooms and content teams to make data-driven decisions that drive engagement, loyalty, and revenue. Headquartered in Barcelona with a globally distributed team representing over 15 nationalities, we’re proud of our diverse and collaborative culture. Our people are the driving force behind our innovation—and we’re just getting started. About the role: We’re hiring a Data Insights & Storytelling Specialist who turns data into compelling narratives that shape how the publishing industry understands digital audience behaviour. This is primarily a content and intelligence role: you will own the research, analysis, and production of Marfeel’s industry-facing reports, benchmarks, and studies—the kind of work that gets cited, shared, and talked about. You’ll partner with leading publishers such as Business Insider, El País, McClatchy, and Webedia, drawing on the 100+ billion data rows we ingest every day to surface trends and insights that matter to the market. You’ll leverage AI tools to handle the heavy lifting on data processing and analysis, so you can focus on the thing that sets this role apart: translating numbers into stories that inform, persuade, and inspire action. You will also support internal data investigations when needed, helping the team understand anomalies, validate metrics, and maintain trust in our data—but your primary stage is external. What you will do: a) Industry-facing studies & reporting (70%) • Own Marfeel’s external content programme: Plan, research, write, and publish a calendar of industry reports, benchmarks, trend studies, and data-driven narratives that position Marfeel as a thought leader in digital publishing., • Mine our data for market stories: Identify the most compelling angles from our datasets—audience trends, engagement patterns, content performance—and develop these into structured, evidence-based narratives., • Produce publication-ready content: Write clear, authoritative reports and summaries tailored to different external audiences (publishers, media executives, marketing and sales teams), with strong visual storytelling in mind., • Collaborate with Marketing, Sales & Customer Success: Understand what content would be most valuable externally and internally, and ensure outputs are actively used—in campaigns, pitches, client conversations, and PR., • Stay ahead of industry trends: Monitor the digital publishing landscape, identify emerging topics, and proactively propose new research angles that reinforce Marfeel’s market positioning., • Support internal data investigations: Analyse client and platform data to identify anomalies, investigate discrepancies vs. third-party sources (GA4, GSC, social/video platforms), and produce clear reports with recommended fixes., • Work with large datasets: Interpret and explore data using AI tools, Excel/Google Sheets, and light scripting; ensure analyses are accurate, documented, and reproducible., • Partner with Product & Engineering: Raise well-scoped tickets for instrumentation changes, validate fixes, and contribute to improving data quality and product experience., • Contribute to data governance: Help define and maintain standard operating procedures for recurring checks (metric definitions, UTM hygiene, bot filtering, deduplication). This is you: • Background: Degree in Business Administration, Economics, Journalism, Communications, or a related field, with 4+ years’ experience in insights, research, content strategy, or data-facing roles (SaaS, media, consulting, or similar)., • Exceptional writer and storyteller: You produce clear, engaging, publication-ready content. You know how to frame data as a narrative, and you write with authority for professional audiences., • Business & commercial acumen: You think in terms of market relevance and business impact. You understand what publishers care about and can frame findings to resonate with commercial stakeholders., • Hands-on data experience: Comfortable interpreting large datasets, identifying trends, and drawing meaningful conclusions. Proficient in Excel/Google Sheets; SQL is a plus., • AI-native mindset: Confident and curious user of LLMs (Claude, ChatGPT, etc.) to accelerate research, analysis, and drafting—paired with strong editorial judgement and rigorous validation of outputs., • Project management: Organised, deadline-driven, and proactive—able to manage a content calendar, scope research projects, and keep stakeholders aligned., • Team player: Collaborative across functions and levels, building strong relationships with Marketing, Sales, Customer Success, and external partners., • Quality mindset: Detail-oriented, with a commitment to accuracy and a high editorial bar. We will be impressed with: • A portfolio of published data-driven reports, benchmarks, or industry studies., • Any additional knowledge of SQL or other data related tools, • Familiarity with the digital publishing market and related analytics tools (GA4, GSC, GAM, …)., • Experience in content marketing, thought leadership programmes, or PR-driven research., • Knowledge of social media & video ecosystems (X, YouTube, TikTok, Instagram, Facebook)., • Basic scripting ability (Python or similar) to complement AI-assisted workflows. This will be you as part of the Marfeel team: • Hybrid & full remote work options and support with your home office, • Open-space, light-filled and eco-conscious office with a large sunny terrace (if BCN based), • Unlimited office refreshments including coffee, tea & soft drinks (if BCN based), • Subsidized monthly plan to a vast network of health & wellness centres (Wellhub), • Transport, restaurant & kindergarten tickets (Cobee), • Support with tax and administrative processes (Taxdown), • Free language classes online (English or Spanish), • Subsidized health insurance for you and your partner/family (Adeslas), • Flexible working hours and early finish on Fridays, • Extra loyalty vacation days, • Access to training platforms, courses & materials, • Referral bonus for talent brought to us by you