Marketing Manager - Cardiovascular
16 hours ago
Madrid
Overview In this role you lead the Cardiovascular portfolio, aligning strategy with Viatris’ growth priorities and long-term objectives. You’ll coach a team of Product Managers and drive multi-year planning and launches. You shape brand positioning, omnichannel campaigns, and market insights to sustain performance across mature brands. You will work cross-functionally to optimize forecasting, P&L, and investments, delivering high-impact initiatives in a globally scaled environment. Compensaciones / Beneficios • competitive salaries, • benefits, • inclusive environment Responsabilidades • Set strategic direction for the cardiovascular portfolio aligned with business goals, • Coach and develop a team of Product Managers to enable high-performance execution, • lead the 2027–2031 strategic plan for the cardiovascular area and identify growth opportunities, • Oversee successful preparation and execution of product launches, • Lead lifecycle management and optimization for mature brands, • Provide strategic guidance on brand positioning, messaging, and omnichannel campaigns, • Maintain deep understanding of market dynamics including competitors, pricing, and trends, • Oversee forecasting to ensure accurate demand planning and minimize stock risks, • Monitor P&L, A&P investments, and key KPIs across the portfolio, • Drive cross-functional alignment with Sales, Medical, Regulatory, Market Access, Supply Chain and other stakeholders, • Coordinate external agencies and suppliers for timely, high-quality marketing execution, • Ensure excellence in congresses, events, promotions, and customer engagement, • Support decision-making through performance analysis and market insights, • Train and mentor team members to strengthen strategic capabilities and execution standards Requisitos principales • Bachelor’s degree in business, Marketing, Life Sciences, or relevant area, • Desirable 5 years of pharmaceutical marketing experience including Cardiovascular or related areas, • Proven experience managing teams with strong leadership and coordination, • Strong strategic mindset with ability to formulate and execute long-term strategies, • Solid experience in product launches and pre-launch planning, • Experience managing mature brands and optimizing portfolio performance, • Strong knowledge of forecasting, business planning, and financial follow-up, • Experience in complex cross-functional environments, • Excellent project management and prioritization skills, • Strong analytical and problem-solving capabilities, • Excellent communication and stakeholder management skills, • Advanced English (written and spoken), • Excellent MS Office skills (Excel, PowerPoint, Word), • Experience with omnichannel strategies and digital initiatives is desirable, • Availability to travel up to 20%, • leadership, • communication, • stakeholder management, • forecasting, • P&L management, • brand positioning and messaging