MarTech Specialist
2 days ago
Barcelona
We're looking for a MarTech specialist with strong expertise in attribution, tracking, measurement and growth analytics across mobile apps and web products. ¿Posee las habilidades y la experiencia adecuadas para este puesto? Siga leyendo para descubrirlo y envíe su solicitud. The ideal candidate understands how app and web marketing ecosystems work: user acquisition, attribution, monetisation, tracking, and performance measurement. They should go beyond a standard Data Analyst in Martech depth and operational know‑how, but do not need to build pipelines or infrastructure. This is the perfect opportunity for you if you’re looking for a place where you can work on a portfolio of apps, go deeper into how growth works under the hood, and collaborate with curious and driven people. What You’ll Do • Own and improve attribution & tracking across apps and web, • Maintain and improve measurement architecture for mobile (MMP‑led) and web (tagging / pixels / data layer‑led) setups, • Ensure app and web data connect cleanly where funnels cross channels (W2A, web‑to‑app, cross‑device journeys), • Debug issues across the full funnel, • Apps: Click → Install → Event → Revenue, • Web: Visit → Landing → Tag fire → Conversion → Revenue / lead / signup, • Trace breaks across sources and teams, not just in one tool, • Ensure clean and consistent data across, • Mobile: MMP (ideally AppsFlyer), ad networks, product analytics (e.g. Amplitude), monetisation (RevenueCat / Adapty), • Web: GTM / tagging, pixels, GA4 or equivalent, SEM / paid social platforms, landing pages, • Shared layer: event definitions, naming, mapping logic, and reporting inputs used by UA and growth, • Design and validate, • Apps: postbacks (S2S), event mappings, attribution logic & windows, • Web: conversion events, tag configuration, parameter capture, campaign tracking consistency, • Work on Web2App (W2A) flows, • Capture parameters on landing pages, • Ensure correct stitching into app attribution, • Collaborate closely with UA, Product, and Engineering, • Validate SDK implementations, • Ensure events are triggered correctly, • Raise and propose fixes when something breaks, • Work with subscription & monetization data, • Integrate platforms like RevenueCat / Adapty, • Handle webhook / S2S data flows into the warehouse, • Support UA Managers by ensuring, • The data they optimise on is actually reliable, • Campaign signals (events, revenue) are correctly implemented RequirementsCore requirements, • Fluent English skills: Clear communication with UA, MarTech and Data teams is essential. We expect you to feel comfortable communicating in your day‑to‑day work., • MarTech & Marketing Knowledge (priority), • Must understand growth and measurement across mobile and webMobile, • Attribution / MMP: AppsFlyer (preferred), Adjust, Singular, • Monetisation: RevenueCat, Adapty, Superwall, • Product analytics: AmplitudeWeb, • Web analytics & tagging: GTM, pixels, event/data layer setup, • Web acquisition: SEM, paid social, landing pages, conversion tracking, • Cross‑channel measurement: how web and app funnels connect (W2A, web‑to‑app, etc.)Shared knowledge, • User acquisition (UA), • Ad networks and campaign performance measurement, • Tracking and event instrumentation, • Funnel analysis and cohort thinking (install/visit → trial → payment → recurrence), • Data quality: spotting gaps, discrepancies, and broken trackingTechnical / Analytics Requirements, • SQL and comfort working with marketing data, • Ability to clean, validate, and analyse tracking data across sources, • Understanding of APIs and event‑based integrations (supporting automations, not building them), • Comfortable collaborating with technical teams on data issues, pipelines, and integrationsExample of the level expected, • Investigating discrepancies between MMP, product analytics, and monetisation data, • Auditing tracking setup (app or web) and defining what’s missing or broken, • Building analyses around UA performance, payment cohorts, or conversion funnels, • Supporting growth/UA teams with clear, actionable measurement — not owning infraNice to Have, • GCP familiarity: BigQuery, Cloud Functions, cloud‑based event processing, • Experience with conversion APIs (Google, Meta, TikTok, etc.), • SKAN / iOS privacy and attribution changes understanding, • AdMob and hybrid monetisation models understanding, • Exposure to internal martech platforms or conversion routing tools, • Analytics Engineering backgroundMindset: What Makes You a Great Fit, • You’re a doer and figure things out through tutorials, forums, deep dives or AI tools., • You don’t trust data blindly., • You enjoy debugging and like understanding how things actually work., • You’re comfortable exploring repos and understanding SDK implementations., • You propose or even make small fixes when needed., • You don’t just find problems — you fix them.Our Values in Action, • Level up – share better ways to track & measure, • See it, fix it – broken tracking is everyone's problem, • Always ahead – keep up with SKAN, ATT, CTV, • Now means now – critical issues get solved today, • Team spirit – bridge UA, Product, Data & Tech, • Ownership – bring solutions, not just problemsBenefitsWhy join us, • Work on a portfolio of apps, not just one, • Be the bridge between UA and Tech (MarTech layer), • Own and shape measurement & attribution foundations, • Check raw data and question attribution, • Actually care about how things work, • “data doesn’t match” is not accepted, • “it’s probably SKAN” is not a final answer, • And going one layer deeper is part of the jobGrowth and career development, • We prioritize your growth with a flexible career path, personalised internal training and an annual budget for external learning opportunities.Work-Life balance, • Flexible schedule with flextime and the option of working full remote or from our Barcelona office, • Free Friday afternoons with a 7‑hour workday, plus a 35‑hour workweek in July and August so you can savour summerComprehensive benefits, • Competitive salary, full‑time permanent contract, top‑tier private health insurance (including dental and psychological services), • 25 days of vacation plus your birthday off, with flexible vacation options—no blackout daysUnique Perks, • If you come to our office in Barcelona you’ll find free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views, • Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences. Sounds good? Apply now! We’re looking forward to getting to know you. Equal Employment Opportunity Employer: Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expression and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project! Location You have the flexibility to choose whether you’d like to come to the office every day, from time to time, or work fully remote. If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city’s seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions. The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12‑14, 5ta planta. xcskxlj Barcelona. 08005) or to the email address #J-18808-Ljbffr