CRM Automation Specialist
8 days ago
Palma
Looking for a challenging new role in a creative environment? Camper is a contemporary footwear brand based on the Mediterranean island of Mallorca. Combining design-driven innovation with over 145 years of shoemaking heritage, we are a certified B Corp that creates collections inspired by the laid-back local lifestyle and the arts, fusing traditional craftsmanship with contemporary design. Want to discover more? Read on. No deje pasar esta oportunidad, inscríbase rápidamente si su experiencia y habilidades coinciden con lo que se indica en la siguiente descripción. Position Summary. Design, execute, and continuously optimize CRM automation and personalization programs at Camper throughout the customer lifecycle, activating triggers and journeys aimed at maximizing conversion, last-click demand, and customer lifetime value (LTV) through relevant and timely communications. This is a hands-on role, focused on execution, experimentation, and continuous optimization of CRM automations, acting as a bridge between business, data, and technology. Responsibilities. • Design, implement, and maintain CRM automation and personalization programs across Email, Web Push, Notifications, SMS, WhatsApp, and E-Wallet channels, ensuring omnichannel consistency., • Execute triggers and lifecycle marketing journeys based on user behavior and lifecycle stage., • Propose hypotheses and run experiments (A/B tests, personalization, timing, content) to improve the performance of active automations., • Analyze the customer base to identify activation, retention, and growth opportunities, defining automated communications to maximize demand., • Monitor automation performance and extract actionable insights using CRM data and Google Analytics., • Prepare and share regular KPI reporting and test results with the CRM team., • Manage campaign cadence and overlap with Email Marketing to avoid customer fatigue., • Coordinate with internal teams (CRM, Data, IT, eCommerce) and external providers to ensure correct technical execution., • Ensure compliance with data privacy and protection regulations (GDPR)., • Contribute actively to the improvement of the overall CRM strategy across the customer lifecycle, supporting new customer conversion and LTV growth., • Design, develop, and execute email marketing templates and campaigns (HTML). Requirements. • Degree in Marketing, Business Administration, Information Systems, or related fields., • Minimum 3 years of experience in CRM, marketing automation, or digital marketing roles., • Hands-on experience with CRM/ESP tools (Emarsys preferred) and execution of SMS and WhatsApp campaigns., • Knowledge of segmentation, personalization, and campaign automation., • Experience in performance analysis and reporting (Google Analytics or similar tools)., • Excellent organizational skills and attention to detail when managing multiple automations simultaneously., • Strong communication and collaboration skills within cross-functional teams., • Proactive attitude and continuous improvement mindset., • Ability to collaborate with technical teams and external providers., • Full professional proficiency in Spanish and English (written and spoken). What we offer. • A dynamic and multicultural working environment that fosters teamwork, learning, and professional growth., • Discounts on Camper products., • Immediate start date with a flexible schedule., • You will be part of a leading company in the fashion sector, dynamic, innovative, highly aware and committed to sustainability, with a close and inspiring working environment., • Fixed-term position to cover a long-term absence. Camper is committed to the goals of equal opportunities in order to create a diverse and inclusive business. We value the differences that diversity brings to our brand and uphold this as part of our company values. We aim to provide a working environment that fosters inclusion, fairness, equity, and respect for social and cultural diversity and that is free from unlawful discrimination and harassment. Our recruitment process considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled status or any other characteristic protected by law. If you’re interested in growing professionally and identify with our mission to Walk with Purpose, we invite you to send us your CV as soon as possible. xcskxlj All candidates, including those with a range of distinctive backgrounds and experiences, will be considered.
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