Ecommerce Manager
4 days ago
Paris
Location: London / Paris or remote Type: Full-time We’re looking for a strategic and hands-on Ecommerce / Digital Marketing Manager to lead our growth across performance, CRM, and website, working closely with our founder. This role will own our digital marketing engine end-to-end, from acquisition to retention, and play a key role in shaping how we launch and scale new collections. As part of a young and agile team, this role goes beyond purely digital. You’ll also support wider brand marketing moments, from campaigns and events to in-store activations and PR initiatives, ensuring everything feels cohesive across channels. What you’ll do Growth & Performance • Own channel strategy across Meta, Google, TikTok and Pinterest, from testing to scaling, • Manage budgets, performance targets and ongoing optimisation, • Build and refine our full-funnel approach (awareness, consideration, retargeting, loyalty), • Develop creative testing frameworks, • Work closely with founders and creative teams to brief and iterate on ad creative CRM & Retention • Own our CRM strategy beyond the calendar, with a strong focus on retention and LTV, • Build segmentation logic across lifecycle stage, AOV, geography, bridal vs fine jewellery, • Optimise key flows (welcome, abandoned cart, post-purchase, re-engagement, etc.), • Identify opportunities for personalisation and smarter automation Website & Ecommerce • Manage the website performance and optimisation roadmap, • Oversee merchandising, homepage strategy and PDP optimisation, • Own SEO strategy (on-page, technical basics, content opportunities), • Lead CRO initiatives and testing priorities Launches & Campaigns • Own 360 launch plans across email, paid, organic, PR and retail stores, • Build and manage the annual marketing calendar, • Own key trading moments (Valentine’s Day, Mother’s Day, Black Friday, bridal peaks, etc.), • Run post-campaign analysis to feed learnings into future launches Data & Reporting • Track performance across channels and campaigns, • Share clear monthly insights, • Use data to inform budget allocation, creative direction and growth strategy Who you are • 4–7+ years experience in digital marketing or growth (DTC or luxury a plus), • Fluent English speaker, • Experience working with high price point products or luxury brands is a must., • Strong performance marketing background, • Deep understanding of CRM and retention strategies, • Commercial mindset, comfortable working with numbers, budgets and targets, • Strategic thinker who is equally happy being hands-on day to day, • Excited to work closely with founders in a fast-growing brand, • Self-starter who can operate autonomously and execute at a high level without a large team, • Comfortable building structure from scratch and moving fast in an agile environment Nice to have • Strong Shopify experience, • Fluent in French